WIRED

Key takeaways from How Pixar Uses Hyper-Colors to Hack Your Brain

The animation studio’s artists are masters at tweaking light and color to trigger deep emotional responses. Coming soon: effects you’ll only see inside your head. Open at source

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If talking about music is, as someone once said, like dancing about architecture, then talking about color is like doing a trapeze act in zero-g on a space station.

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Key takeaways from How Pixar Uses Hyper-Colors to Hack Your Brain

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