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Europe’s innovation wunderkinds: The rising B2B start-up ecosystem

McKinsey & Company
From 2021

While Europe’s B2B start-ups are becoming competitive, start-ups, investors, and corporates will need to share expertise and work as partners to realize the region’s full entrepreneurial potential.

«Three factors are likely to boost the growth potential of B2B start-ups in Europe: first, they provide great value for money; second, they profit from a mature regional ecosystem; and third, the European business landscape with its need for innovation is fertile ground for growing new innovation champions.»

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