Nielsen Norman Group
Empathy Mapping: The First Step in Design Thinking
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
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7 min read · 332 saves · From 2017 · We designed the Empathy Map at XPLANE many years ago, as part of a human-centered design toolkit we call Gamestorming.
Harvard Business Review
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medium.com
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How using Design Thinking will fix Design Thinking
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9 min read · 268 saves · From 2017 · Design Thinking continues to be a hot topic (this article is one of many talking about it). Design Thinking has been hyped and even fetishized but there are also voices questioning its value, impact, and relevance. Design Thinking faces criticism for its lacking integration with business and compatibility with market reality. There are organizations that […]
Harvard Business Review
Design Thinking Comes of Age
Harvard Business Review
10 min read · 351 saves · From 2015 · The approach, once used primarily in product design, is now infusing corporate culture.
medium.com
When, which … Design Thinking, Lean, Design Sprint, Agile?
medium.com
4 min read · 410 saves · From 2017 · A lot of people are — understandably so — very confused when it comes to innovation methodologies, frameworks, and techniques. Questions like: “When should we use Design Thinking?”, “What is the…
UX Collective
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medium.com
Design Thinking: Empathy Maps
medium.com
2 min read · 98 saves · From 2016 · Empathy Maps help to rapidly put your team in the user’s shoes and align on pains and gains — whether at the beginning of a project or mid…
UX Collective
What is Design Thinking and why is it important?
UX Collective
8 min read · 74 saves · 2019-07-02 · Why Design Thinking is critical to UX
