Empathy Mapping: The First Step in Design Thinking
Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.
More from Nielsen Norman Group
When to Use Which User-Experience Research Methods
20 user-research methods: where they fit in the design process, whether they are attitudinal or behavioral, qualitative or quantitative, and their context of use.
UX Mapping Methods Compared: A Cheat Sheet
Understand similarities and differences among empathy maps, customer journey maps, experience maps, and service blueprints.
Why Personas Fail
Personas are useful tools for UX work, so why do they often fail? Find out what pitfalls cause personas to fail, and how to avoid and overcome them.
Why Does a Design Look Good?
Visually aesthetic designs use consistent typography, establish a clear hierarchy, utilize a refined color palette, and align to a grid.
«In this case the leading is 4–6px greater than the font size, helping to create an airy and open text block.»
Personas vs. Archetypes
Archetypes and personas used for UX work contain similar insights, are based on similar kinds of data, and differ mainly in presentation. Personas are presented as a single human character, whereas…
You May Also Like
The Circular Design Guide
What if you could redesign everything? The Circular Design Guide is a collaboration between IDEO and the Ellen MacArthur Foundation. It's an action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.
Adding is favoured over subtracting in problem solving
People tend to solve problems by adding features.
«Moreover, people could assume that existing features are there for a reason, and so looking for additions would be more effective.»
From systems thinking to systems doing
A primer to apply Systems Thinking in Product Design
«Don’t solve problems. dissolve them»
How we worked with a professional board game designer to improve our first physical product.
The journey we took to use game design to build a compelling physical tool to help form better digital habits.
Using design thinking to create ideas that better meet customers' needs and desires
We usually post about design inspiration and we tend to focus on the visual side of things. We also understand that design is form plus function in harmony. So for this post we'd love to share a UX…