High ticket vs low ticket – which is more valuable to your business?
If you operated an ecommerce store, what would you rather your virtual shelves were stocked with: dozens of low-cost items that are liable to attract impulse buys or a selection of high-cost items that will be purchased less frequently? If you had to focus on one price bracket, what would you choose – high-ticket or low-ticket items? All businesses and entrepreneurs want to make as much revenue as possible, but which method will actually deliver the best results? In this blog post, I’m going to