Shape Up: Stop Running in Circles and Ship Work that Matters
This book is a guide to how we do product development at Basecamp. It’s also a toolbox full of techniques that you can apply in your own way to your own process. Whether you’re a founder, CTO, product manager, designer, or developer, you’re probably here because of some common challenges that all software companies have to face.
Michelle BoissonI wouldn't call it the next big thing, because it's already how I would define a UX designer. Otherwise, you're UI Designer. There is alreadySee more so much overlap between UX Design and Product Management that it doesn't hurt to put a name on it.