Michelle BoissonI wouldn't call it the next big thing, because it's already how I would define a UX designer. Otherwise, you're UI Designer. There is alreadySee more so much overlap between UX Design and Product Management that it doesn't hurt to put a name on it.
Jeff The Flame"In recent years, hundreds of the brightest minds of modern civilization have been hard at work not curing cancer. Instead, they have been refining techniques for getting you and me to click on banner ads. " well put !