What is E-A-T? E-A-T stands for Expertise, Authoritativeness and Trust. This concept is discussed in great detail in Google’s Quality Raters’ Guidelines and it likely is a huge ranking factor for many sites. We believe that E-A-T is very important most sites. However, not
You’ve already experienced it… SEO is becoming harder and harder. As time goes on, it takes longer to rank and you have to spend more money to get the results you want. But the reality is, you can’t wait forever to get results. And
Glimpse is a monthly newsletter highlighting rapidly growing trends: companies, products, industries, and styles.The trends are identified by tracking nearly every word and phrase across search, media, shopping, and social sites, then surfacing those that display rapid growth.
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Do you love your category pages? Does Google? How about your users? There’s a crazy rumor in SEO that Google doesn’t like to rank category pages. Nothing could be further from the truth. If you search, you’ll find 100s or 1000s of examples that
How is your website structured? If you need to move the needle on website traffic and conversions, Site Architecture is often one of the most effective SEO levers available in your toolkit. And yet, very few SEOs leverage it to its full advantage. Below