Michelle BoissonI wouldn't call it the next big thing, because it's already how I would define a UX designer. Otherwise, you're UI Designer. There is alreadySee more so much overlap between UX Design and Product Management that it doesn't hurt to put a name on it.
Every time you visit a website, a process of learning is initiated in the brain. Whether it’s the navigation, layout, or that auto-rotating image slider on the homepage, your brain has to learn how to use the site while keeping track of the reason