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Marketing Week
TikTok is nothing new – to marketers, it’s just another ad platform
Marketing Week
6 min read · 26 saves · Oct 12th · Mark Ritson · Although its strapline touts it as revolutionary, TikTok will reveal itself to be another 'traditional' ad business, as its own media strategy makes clear.
Fast Company
How TikTok won the mobile video wars by breaking all the rules
Fast Company
2 min read · 22 saves · Oct 9th · Christopher Zara · At the Fast Company Innovation Festival, TikTok’s global marketing head spoke about how the platform brought something entirely new to a crowded space.
