The New Yorker
How the Internet Turned Us Into Content Machines
6 min · · Two new books examine how social media traps users in a brutal race to the bottom. · Shared by 1760, including Charles Duhigg, Jane, Kyle Chayka, Claudia Sommer, Lelio Simi, Maneet S, Mathew Ingram, Merkstatt@troet.cafe 📯, Stephanie A Kowalski, Steven J. Vaughan-Nichols, Tactical Tech, Mark Kaigwa, 🇺🇦Evan Kirstel #B2B #TechFluencer, Gerd Leonhard, Ines Bieler
Lenny Rachitsky
60 ideas to boost your growth
8 min · · A motherload of growth inspiration by guest author Ali Abouelatta, creator of the First 1000 newsletter · Shared by 1619, including Katja Evertz, Víctor González Pacheco, Marvin “Polymath but really Just Generalist” Liao
priceonomics.com
The Content Marketing Handbook
· A 30,000+ word blog post about how to write about information and make it spread. And something new from us: The Priceonomics Data Studio. · Shared by 1320, including Liza Sperling, Rodrigo Prior, Sorin Amzu, Jonathan Kogan, Shawn Venasse, Mark Kaigwa, Melanie Deziel (she/her), Tibor Martini 🇺🇦 @tibor@mastodon.social, David Luescher, Su Franke, Ron Sela, Bjoern Negelmann, Klaus Eck, Courtney Bolton ★, Steve Rayson, Lord Travis Wright, Parin Vachhani, Bill Widmer, Thomas Power, Lluís Codina
Ahrefs
Content Outlines: How to Write Better Content Faster
7 min · · Perks of being a planner. · Shared by 1083, including AJ Ghergich, Katja Evertz, Neal Schaffer | ニール・シェーファー
Foundation 🎧
Content Growth Framework: How To Operationalize A Content Engine
8 min · · I’m absolutely exhausted. Completely drained. No… I’m not saying this because the Eagles lost last night or because my 6-month-old was screaming in my ear for an hour last night. That’s not what I’m… · Shared by 1060, including Stephanie A Kowalski, Katja Evertz, Arturo Rebolledo, Neal Schaffer | ニール・シェーファー
Foundation 🎧
How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic
8 min · · This case study takes a deeper look into how Databricks built out its glossary pages to attract traffic and prospects in the cloud data niche. And, more importantly, how you can do the same. · Shared by 898, including Katja Evertz, Neal Schaffer | ニール・シェーファー
milkkarten.substack.com
How The Washington Post Grew Its IG Following From 600K to 6M
6 min · · Featuring an interview with Travis Lyles, Deputy Director, Social, Off-Platform Curation at The Washington Post. · Shared by 815, including Tibor Martini 🇺🇦 @tibor@mastodon.social, Katja Evertz, Matt Navarra
Lilach Bullock
How to promote a blog post: the ultimate guide
· So, you’ve written an awesome blog post that provides lots of value…now what? How do you get it in front of the right eyes, and as many pairs of eyes as possible? Promoting your blog posts the right way is just as important as writing amazing content. After all, if no one sees your content, it’s all for nothing. In this latest ultimate guide, I want to show you how to promote a blog post so that you generate traffic. You’ll be able to find all kinds of free and paid promotional strategies and I’ · Shared by 756, including Su Franke, Rachel Miller | #InfluencerMarketing, Klaus Eck, LARRY ELKAN, designshard, Shawn Venasse, John Jantsch, Johannes Lenz, Connecticut SEO, Miles Austin, Sorin Amzu, Rodrigo Prior, Pulkit Gera, Steve Rayson, Thomas Power, Hans van Gent, Mark Kaigwa, Ron Sela, Jonathan Kogan
Content Marketing Institute
16 Apps and Tools to Keep You Productive and Sane
8 min · · Challenged by new work environments or workloads? Check out these pre-tested 16 productivity tools – Content Marketing Institute · Shared by 679, including Jansnet, Pam Didner, Julie Ewald, Katja Evertz, Neil Hart 💙, Arturo Rebolledo, Nrupal Akolkar, برج القوس, Daniel Schwarz, Jonathan Kogan, Stefan Diepolder, Stephanie A Kowalski, Rachel Miller | #InfluencerMarketing, ahg, Aamir Raz
Indie Hackers
We recently hit 29,000 monthly organic traffic! 🚀📈
2 min · · Unfortunately, this is no quick win story as content marketing does and will take some time. But the results we are now seeing for our client are expone... · Shared by 666, including Michael Kolade, Katja Evertz
Growth.Design
One Simple Psychology Framework To Improve Your Onboarding
· This case study shows how Blinkist onboards new users, and how one simple psychology framework could to improve your user onboarding (and retention). · Shared by 646, including Christo Meid, Katja Evertz, Stef Walter, Backlinko, Oliver Raduner, Massimiliano Aroffo
First Round
The Playbook This Startup Used to Get Their Founders on 100+ Podcasts in 6 Months
20+ min · · When it comes to turbocharging brand awareness for your startup, think podcast Interviews over ads. Tom Griffin, Head of Partnerships at Levels makes the case for why you should do a podcast tour for… · Shared by 551, including Arturo Rebolledo, Katja Evertz, ASK Chaitanya
Buffer
How to Write a Blog Post: A Full Breakdown of What We Do
9 min · · See the time it takes to write a 2,000-word article on the Buffer blog, how every minute is spent, and how we write blog posts from research to promotion. · Shared by 551, including Nitin Gupta, Mark Kaigwa, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, Greg Meyer, Frank Stratmann, Antonio Ramos, Thompson Marzagão, Vincent Liu, Marc Wieland, Leonid Bugaev, Tris Hussey, Katja Evertz, Stephen C Sanders, Kevan Lee 👋, Stephanie A Kowalski, Kris Fannin, Lord Travis Wright, Ilia Markov, Klaus Eck, Michael Musgrove
Buffer
Social Media Storytelling Formulas: 11 Quick-Fire Ways to Create Your Stories
12+ min · · People want to hear stories, not information, numbers, or features. Here're 11 surefire storytelling formulas to help you tell your social media stories. · Shared by 550, including Diego Paladino, Eleanor | The Copywriter, Shawn Venasse, Kris Fannin, Patrick Scheuerer, Klaus Eck, Katja Evertz, Björn Ognibeni, Dominik Grolimund, Stephanie A Kowalski, almagentia369, Thomas Pleil, Tris Hussey, Alfred Lua, Lluís Codina, Balthasar Glättli🌻 🕊, Stephan Spencer, Manos Hatzimalonas, Lord Travis Wright, Su Franke
Buffer
Content Curation: How to Discover and Share the Very Content
20+ min · · It's all here! This ultimate guide to content curation has tips on where to find great content, how to read it fast, and automation flows for social sharing · Shared by 523, including Inurfacesuka Дедечка, Stephanie A Kowalski, Rachel Miller | #InfluencerMarketing, Weiting Chen, Dominik Grolimund, Helmi, Su Franke, Bjoern Negelmann, Matt Navarra, Kris Fannin, Katja Evertz, Eleanor | The Copywriter, Mike Taylor, Kevan Lee 👋, Pulkit Gera, hiten.eth, Sorin Amzu, Thomas Power, Connecticut SEO, Klaus Eck
Content Marketing Institute
How To Turn Complex Topics Into Content Your Audience Will Understand
7 min · · Follow these five ideas to transform complex topics into content your audience will understand (and read.) – Content Marketing Institute · Shared by 520, including Katja Evertz, Michael Kolade, AJ Ghergich, Robert Rose, Kelly Hungerford, 👨✈️ AA-Admiral ⚓🚀🌌, Stephanie A Kowalski, Gero Pflüger 🫡💙, Martin Jones, Neal Schaffer | ニール・シェーファー