Analytics & Monitoring
Tips, tools and best practice for everything related to web and social media analytics, social media monitoring/listening, KPI measurement and reports.
Collection by Katja Evertz
Builtvisible
Google Analytics: A Guide for Beginners from Builtvisible
10 min · · Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics. · Shared by 5021, including Paul Sturrock, Lord Travis Wright, Tibor Martini 🇺🇦 @tibor@mastodon.social, Aleyda Solis 🇺🇦, Laurie Wang, Katja Evertz, Greg Meyer, Carl Morris, Helmi, Stephanie A Kowalski, Nils Hitze, L. Taylor Banks, Michael Musgrove, Björn Ognibeni, Marcus Kuhn, David Reindl, Diego Paladino, Matthieu de Luze, Dominik Grolimund
Buffer
The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)
20+ min · · The social media world is a fascinating one. Every so often, a new social media platform emerges to capture our attention (Peach) or become part of our daily lives (Snapchat). The social media tools landscape can be just as fascinating — and robust! Every week, people build and launch new social media tools, empowering us marketers in […] · Shared by 700, including Lord Travis Wright, Klaus Eck, Shawn Venasse, Kris Fannin, Katja Evertz, Jo Alchin, Connecticut SEO, Christiane Link, Matthias «Delay» Göbel, Mark Kaigwa, Balthasar Glättli🌻 🕊, Herbert Bay, Dominik Grolimund, Parin Vachhani, Inurfacesuka Дедечка, Tibor Martini 🇺🇦 @tibor@mastodon.social, Ryan Hoover, Thomas Power, Marc Gasser, Michael T
The Correspondent
The new dot com bubble is here: it’s called online advertising
20+ min · · In 2018 $273bn was spent on digital ads globally. We delve into the world of clicks, banners and keywords to find out if any of it is real. What do we really know about the effectiveness of digital… · Shared by 398, including zeldman, Marc R Gagné MAPP, Rutger Bregman, Chris Gledhill, Michael Bench-Capon, Ernst-Jan Pfauth, Mathew Ingram, douglas rushkoff, Marvin “Polymath but really Just Generalist” Liao, Nir Eyal, John Koetsier, front-end.social/@heydon, Contagious, Scott Berkun, Mark Little, Horace Dediu, Tadhg Kelly (also tiedtiger on BSky and Threads), Rob Markey, Douglas Burdett📚🎙️, Eric Seufert
Buffer
Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts
10 min · · We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest Facebook marketing strategy studies of 2018. · Shared by 335, including Stephanie A Kowalski, Nando 💪🇦🇺🇦🇷, Clemens M. Schuster, Matt Navarra, Thomas Pleil, Shawn Venasse, Robin Krieglstein, Klaus Eck, Daniel Jörg, Chris Agro | Agrotising, Gero Pflüger 🫡💙, Niklaus Gerber, Rand Fishkin, ThomNagy, Dominik Grolimund, Mark Kaigwa, AJ Ghergich, Atul Pradhananga, Daniel Schwarz, Steve Rayson
andrew chen
Know the difference between data-informed and versus data-driven
6 min · · Metrics are merely a reflection of the product strategy that you have in place Data is powerful because it is concrete. For many entrepreneurs, particularly with technical backgrounds, empirical data… · Shared by 264, including Johannes Dornisch, Jonathan Kogan, blinch, Katja Evertz, Dominik Grolimund, Matthias Lampe, Mayhem, Just Mayhem.
Visual Capitalist
Ranking the Top 100 Websites in the World
15+ min · · View the full-resolution version of this visualization · Shared by 248, including Mike Quindazzi, Dr. Marcell Vollmer 🇺🇦 #StaySafe #VivaTech, LARRY ELKAN, Nicolas Babin, Glenn Oberholzer, Thomas Power, Damien de France 🌍 🕊️🇺🇦, Michael Fisher, Wilko S. Wolters, Sebastien Meunier, Chris Messina, Antonio Vieira Santos, 🇺🇦Evan Kirstel #B2B #TechFluencer, Paul Graham, Lisa Gualtieri, Ines Bieler, Marsha Collier, Glen Gilmore #MWC23, Jim Marous 💯, Josep M. Ganyet
TechCrunch
How Google Analytics ruined marketing
Summary · 16+ min · · Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic… · Shared by 242, including Liliane Ferrari ™, Andrei Luca, Nico Müller 🇺🇦, Kim Dik, Thomas Pleil, Merkstatt@troet.cafe 📯, Rachel Miller | #InfluencerMarketing, Mark Pitman, Bjoern Negelmann, Gianluca Diegoli, Shawn Venasse, Jennifer Hurst, Weiting Chen, Daniel Jörg
SearchEngineJournal®
A Complete Guide to Google Analytics
16+ min · · Are you getting the most out of Google Analytics? This essential guide will show you how to use Google Analytics to help your SEO and marketing. · Shared by 241, including Michael Carroll, Nando 💪🇦🇺🇦🇷, Quim, Mark Kaigwa, Johannes Lenz, Davy De Pauw, ThomNagy, five5star // Design Graphique, Nico Müller 🇺🇦, Danny Goodwin, Mariella Petrigni 🌍 Translator, Sandeep Raut, Katja Evertz, be, Connecticut SEO, Julian de Keijzer, Fawzi A. Baba-Ali, 📁𝐦𝐫𝐯𝐧, Benny Schudel
Phil Walton
The Google Analytics Setup I Use on Every Site I Build — Philip Walton
17+ min · · Thoughts on web development, open source, software architecture, and the future. · Shared by 239, including Leonid Bugaev, Will Hoag 🏔‼️, Gio Tiongson, Diego Paladino, Serge K. Keller ❦, Bruno T., Chung, Kris Fannin, ᴄʟᴀᴜᴅɪᴏ sᴄʜᴡᴀʀᴢ, Leslie D, Philipp Laurim, Katja Evertz, Jacob Jarnvall, Ana Rita, ThomNagy, Tibor Martini 🇺🇦 @tibor@mastodon.social, Benjamin Milde, Benny Schudel, Mark Pitman
Nieman Lab
One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content » Nieman Journalism Lab
10 min · · Shared by 234, including Mathias Menzl, Tom Connor, Kevan Lee 👋, Oscar MacDonald, AJ Ghergich, Mathew Ingram, 🇺🇦Evan Kirstel #B2B #TechFluencer, Tibor Martini 🇺🇦 @tibor@mastodon.social, Jonathan Kogan, Pieter van Diggele, Anita Zielina, Nieman Reports, Katja Evertz, Lelio Simi, Armin Wolf, Thomas Knüwer, Vincenzo Tremonte, Merkstatt@troet.cafe 📯, luis antónio santos, Clemens M. Schuster
Content Marketing Institute
50 Best Social Media Tools From 50 Most Influential Marketers Online
18+ min · · 50 of the most influential online marketers reveal their all-time favorite social media tools – Content Marketing Institute · Shared by 166, including Eleanor | The Copywriter, Katja Evertz, Bertrand Maltaverne, Peter Wennersten, Dominik Allemann, David Cochrane, five5star // Design Graphique, Stephanie A Kowalski, Sara Tian, Leslie D, Natacha Quester-Séméon Salomon, Jeremy Caplan, Michael Grupe, ☕📖🍵, Angel Romero, Veronika Lampion, Andrew Cunning, Matthias «Delay» Göbel, Matthew J. Adams
Moz
The Complete Guide to Direct Traffic in Google Analytics
· Looking to reduce the level of direct traffic in your Google Analytics reports? This guide defines exactly what constitutes direct traffic and how to combat it in your reports for better data. · Shared by 149, including Katja Evertz, Michael Musgrove, Johannes Lenz, Michel, Builtvisible, Aleyda Solis 🇺🇦, Connecticut SEO, Ian Lurie 🇺🇦 @ianlurie@mastodon.social, Kevan Lee 👋, Ilia Markov, Tris Hussey, Mark Kaigwa, Pieter van Diggele, Dana DiTomaso, Inurfacesuka Дедечка, Stephanie A Kowalski, Cyrill Schmid
datenschutz-generator.de
Datenschutz-Muster Generator für Webseiten, Blogs und Social Media
· Kostenloser Generator für Datenschutzerklärungen / Blogs und Unternehmenswebseiten, inkl. Google Analytics von der Rechtsanwaltskanzlei Dr. Thomas Schwenke. · Shared by 117, including Jan Firsching 🆒, Mariella Petrigni 🌍 Translator, sascha aßbach, Karsten Socher, Christian Müller, Daniel Schwarz, Nico Müller 🇺🇦, Tibor Martini 🇺🇦 @tibor@mastodon.social, Klaus Eck, Ruben Feurer, Johannes Lenz, Nils Hitze, Falk Sieghard Gruner, mastodon.social/@renestalder, Katja Evertz, Dominik Ruisinger, Thomas Pleil, Ines Bieler, Stephanie A Kowalski, Christian P. Stobbe
HubSpot
45 Essential Social Media Marketing Statistics for 2019
10 min · · Here, we've compiled a list of 45 essential social media stats you need to know to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. · Shared by 113, including Gail Gardner, Rachel Miller | #InfluencerMarketing, Jonathan Kogan, Maurizio Tondolo, Gabriele, Kirk Borne, Michael Gass, Klaus Eck, Carlos Gil, Marsha Collier, Pam Didner, Katja Evertz, Martin Jones, Tony Hughes, Gini Dietrich, Marie-Christine Schindler
KDnuggets
The Future of Analytics and Data Science
8 min · · By Kate Strachnyi, DATACATED. Kate Strachnyi: Given the huge diversity of roles for people in data, what behavioral changes or tools are getting adopted in the future? Usama Fayyad: So I think the… · Shared by 104, including Kirk Borne, Carla Gentry 🎶, Thomas Power, Remy Bataille, Katja Evertz
Buffer
19 Free Social Media Analytics Tools for Marketers
11+ min · · Know what's working on social media with the insights from our collection of free social media analytics and reporting tools for Facebook, Twitter & more: · Shared by 103, including Fabrizio Bianchi, Jane Walker, Katja Evertz, Inurfacesuka Дедечка, Chris Michael, Alfred Lua, Stephanie A Kowalski, TDMx, Mark Kaigwa, Greg Meyer, Veronika Lampion, Genialy Agency