Analytics & Monitoring
Tips, tools and best practice for everything related to web and social media analytics, social media monitoring/listening, KPI measurement and reports.
Collection by Katja Evertz
Sprout Social
14 TikTok tools to amplify your social video strategy
8 min · · Use these TikTok tools to boost your video strategy and grow your social presence. This list includes tools like analytics, video editing and more. · Shared by 94, including Stephanie A Kowalski, Katja Evertz
Content Marketing Institute
Stop Making These Reporting Mistakes (If You Want To Keep Your Content Budget)
5 min · · Improve the reporting on your content marketing, and executives may be more likely to keep buying into the strategy. – Content Marketing Institute · Shared by 34, including Katja Evertz, AJ Ghergich, Gero Pflüger 🫡💙, Rachel Miller | #InfluencerMarketing
Benedict Evans
There's no such thing as data — Benedict Evans
3 min · · Data is the now oil, we are told. Every country needs a data strategy, and all of us should own our data, and be paid for it. But really, there is no such thing as data, it’s not yours, and it’s not… · Shared by 85, including Katja Evertz, your #1 source for absurdist true crime 🐀 🐍👑 🌷
Content Marketing Institute
23 Measurement Definitions Every Content Marketer Should Know
8 min · · Learn these common measurement terms to speak intelligently about how to analyze the effectiveness of your content marketing. – Content Marketing Institute · Shared by 84, including LARRY ELKAN, Neal Schaffer | ニール・シェーファー, Stephanie A Kowalski, Robert Rose, AJ Ghergich, Katja Evertz, Michael Kolade
Marie-Christine Schindler
Digital 2022 Report zur Entwicklung der globalen Nutzung von Internet, Social Media und Mobile
9 min · · Der Global Overview Report Digital 2022 bingt zum 10. Mal Daten zur weltweiten Nutzung von Internet, Social Media und Mobile. · Shared by 25, including Stephanie A Kowalski, Thomas Pleil, Katja Evertz
Seth Godin
Messing with Strathern’s Law
· “When a measure becomes a target, it ceases to be a good measure.” Marilyn Strathern expanded on Charles Goodhart’s comment about monetary policy and turned it into a useful law o… · Shared by 25, including LARRY ELKAN, Katja Evertz
Buffer
Instagram Analytics Guide: 28 Metrics, 11 Free Tools, and 4 Data-Driven Tips
16+ min · · In this ultimate guide, there are 25 key metrics and insights to measure, 11 top free Instagram analytics tools, and 4 actionable tactics to try today. · Shared by 12, including Mark Kaigwa, Katja Evertz
upload-magazin.de
Einführung Content-KPIs: Den Erfolg von Inhalten messen
10 min · · Gute, zielgerichtete, wirksame Inhalte werden immer wichtiger, aber ihren Erfolg zu messen wird oftmals vernachlässigt. Eine Hürde ist es, die richtigen Kennzah · Shared by 13, including Katja Evertz, Daniel Schwarz
Byte At
Diese 5 Gamechanger-KPIs dürfen in keiner Social-Media-Analyse fehlen
7 min · · Ein Gastbeitrag von Manfred Rump über Social-Media-KPIs, die seiner Meinung nach völlig unterschätzt werden. · Shared by 5, including Katja Evertz
blog.graphiq.com
Finding the Right Color Palettes for Data Visualizations — Graphiq Inc.
8 min · · While good color palettes are easy to come by these days, finding the right color palette for data visualizations is still quite… · Shared by 92, including Adriano Latorre, Dominic Huang, Katja Evertz, Michael Musgrove, Nico Müller 🇺🇦, Data Science Renee, Matthias Lampe, René Clausen Nielsen, Evan (he/him), Lisa Charlotte Muth
Social Media Examiner
How to Create a Google Data Studio Dashboard
9 min · · Learn how to create and customize a Google Data Studio dashboard that delivers clear answers you need to improve your marketing. · Shared by 80, including Teresa Heath-Wareing, Michael A. Stelzner, Stephanie A Kowalski, Birgit Schefer, Katja Evertz, AJ Ghergich, César Sepúlveda
writingcooperative.com
Your Articles Aren’t Getting RT’d Because Twitter Hates External Links
12+ min · · How to get around the algorithm and get eyes on your work · Shared by 16, including 👨✈️ AA-Admiral ⚓🚀🌌, Katja Evertz
blog.google
Introducing the new Google Analytics
5 min · · The new Google Analytics will give you the essential insights you need to be ready for what’s next. · Shared by 100, including Katja Evertz, Simo Ahava, Builtvisible, Jan Firsching 🆒, Matt Navarra, Jamie Indigo 👾 100% Human Technical SEO
ard-zdf-onlinestudie.de
ARD/ZDF-Forschungskommission
1 min · · Die wichtigsten Ergebnisse der ARD/ZDF-Onlinestudie 2020 sind in einer Infografik dargestellt. Fast dreieinhalb Stunden verbringt der Durchschnittsdeutsch · Shared by 37, including Konrad Weber, Jörgen Camrath, Michael Schär, Christian Müller, Klaus Eck, Katja Evertz, Dominik Ruisinger
American Press Institute
How a culture of listening strengthens reporting and relationships
5 min · · When Journal Star executive editor Dennis Anderson created a reader advisory board with residents of Peoria’s predominately African American South Side in 2014, he knew the paper had some work to do. Regard for the Journal Star wasn’t particularly high among these residents of the central Illinois town; some said that the only time they … · Shared by 19, including Konrad Weber, Marie-Christine Schindler, Katja Evertz
kompetenzzentrum-kommunikation.de
Social Listening: Ohne Zuhören keine Analyse
5 min · · Bevor KMU Meinungen ihrer Kunden/-innen verstehen können, müssen sie wissen, was gesprochen wird. Dafür gibt es Tools. Mehr dazu im Interview. · Shared by 20, including Thomas Pleil, Marie-Christine Schindler, Katja Evertz, Johannes Lenz