Analytics & Monitoring
Tips, tools and best practice for everything related to web and social media analytics, social media monitoring/listening, KPI measurement and reports.
Collection by Katja Evertz
W&V
"S-to-S statt SOS": Der Schritt aus der Cookiecalypse
1 min · · Benjamin Bunte, Chef von Performance Media, sieht die Lösung im Server-to-Server-Tracking. Er fordert die Rettung des Klicks als letzte harte Währung. · Shared by 4, including Katja Evertz
databox.com
How Do You Track Affiliate Marketing? Start With These 17 KPIs
11+ min · · How do you measure your affiliate marketing strategy? We surveyed over 25 affiliate pros to find out what metrics they are tracking. · Shared by 2, including Katja Evertz
de.foursquare.com
For Good
· Intersection tapped Foursquare’s Places API to power the LinkNYC ‘Popular Places’ feature, which helps New Yorkers and visitors easily find trending spots nearby, delivering responsive, localized… · Shared by 2, including Katja Evertz
swat.io
Instagram Story Analytics: Wie du deine Stories analysierst und erfolgreicher machst
6 min · · Instagram Stories bieten großes Potenzial für Unternehmen. Lerne im Blog Post, worauf du bei der Analyse achten musst und wie Stories erfolgreich optimierst! · Shared by 2, including Katja Evertz
designmodo
Using 6 Google Analytics Features to Improve User Experience and Website Metrics
9 min · · Improve the user experience website design with Google Analytics. The most important user metrics to follow. · Shared by 42, including Arne Keuning, Sandeep Raut, Katja Evertz
MIT Sloan Management Review
The Recession’s Impact on Analytics and Data Science
6 min · · There has been a huge demand for data scientists in the past decade. Is that about to change? · Shared by 48, including MichelleRobbins, Carla Gentry 🎶, Katja Evertz, 🇺🇦Evan Kirstel #B2B #TechFluencer, Brian Laung Aoaeh, CFA, Dion Hinchcliffe, Nicolas Babin
HORIZONT
Online Special Big Data Analytics: Erfolg durch Zuhören im Netz statt Fragen zu stellen
4 min · · Digitale Marktforschung auf Basis von User Generated Content für einen ungestützten Einblick in menschliche Bedürfnisse: Diese Idee entwickelte Johanna Schönberger. Sie war auf der Sucher nach gut… · Shared by 2, including Katja Evertz
Seokratie
Google Analytics Grundlagen ✅ 10 Tipps für Dein GA-Setup!
10 min · · Ich gebe Dir 10 Tipps an die Hand, wie Du Dein Google Analytics Account aufsetzt und Dir somit die tägliche Arbeit erleichterst ▶ Jetzt informieren! · Shared by 3, including Katja Evertz
Neal Schaffer | ニール・シェーファー
Best 15 Instagram Tools for Marketing: Scheduling, Hashtags & Analytics
16+ min · · Looking for the best Instagram tools for marketing? Check out these 15 apps which will help you with scheduling, hashtags, and Instagram analytics. · Shared by 67, including Shelly Kramer, LARRY ELKAN, Stephanie A Kowalski, Dan Gingiss, Nancy Nardin, Katja Evertz, Tony Restell
Neal Schaffer | ニール・シェーファー
Content Marketing ROI: 10 Essential Metrics to Track
7 min · · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage. · Shared by 97, including Daniel Schwarz, Tom Pick | #B2Bmarketing guy, Damien de France 🌍 🕊️🇺🇦, Katja Evertz, Nancy Nardin, LARRY ELKAN, Davy De Pauw, Dan Gingiss
swat.io
Die 12 besten Social Media Tools 2020
8 min · · Zeit sparen und effizienter arbeiten: Diese Social Media Tools unterstützen dich rundum bei der Recherche, Contenterstellung, Planung und Analyse. · Shared by 6, including Katja Evertz, Gero Pflüger 🫡💙
medium.com
Marketing Dashboards: A Complete Guide to the Right Tools, Metrics, and Questions to Ask
20+ min · · How to create stellar reporting systems · Shared by 8, including Katja Evertz, Brooke B. Sellas
owox.com
10 must-known marketing analytics trends for 2020
6 min · · Thanks to the OWOX interview series on the future of marketing analytics, we’ve discovered a bunch of trends that we expect to see in 2020. Today, we want to share them with you, along with exclusive… · Shared by 3, including Katja Evertz
Süddeutsche Zeitung
Warum "Dark Data" ein Problem ist
4 min · · Der Mensch produziert mehr und mehr Daten.Viele Firmen wissen gar nicht, was alles auf ihren Servern lagert. · Shared by 6, including DON’T PANIC, Katja Evertz
W&V
So wird jeder Marketer zum Data-Analysten
2 min · · Oft sehen Marketing-Entscheider nur aufbereitete Reportings, die Datenquellen selbst bleiben ihnen verborgen. Das nutzt keinem. · Shared by 3, including Katja Evertz
prdaily.com
Why you should invest in social media monitoring
2 min · · In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. Here are some important tips for staying in the loop. In the early days of… · Shared by 5, including Katja Evertz, Tom Pick | #B2Bmarketing guy