2 min read · Mar 25th · March 2021I try to write using ordinary words and simple sentences.That kind of writing is easier to read, and the easier something is to read, the more deeply readers will engage with it. The less…
I write the first draft fast, then spend days editing it, trying to get everything just right. Much of this editing is cutting, and that makes simple writing even simpler.
And remember, if you're writing in English, that a lot of your readers won't be native English speakers. Their understanding of ideas may be way ahead of their understanding of English.
9 min read · Jun 11th · High-quality content writing can be challenging, but getting it right is a repeatable process. Follow these 10 steps to nail it every time.
In other words, there’s a whole lot of content out there that isn’t doing what it should be
If you don’t understand who you’re writing for and what they want to hear, you can’t create compelling content. Sure, you might write nice words, but they likely won’t generate leads or sales because they aren’t targeting the right people
4 min read · Jun 17th · Plus some prompts to get you started.
Writing creatively offers a unique way to explore thoughts, feelings, ideas and beliefs. For instance, you could write a science fiction novel that represents your concerns about climate change or a children’s story that speaks to your beliefs about friendship. You could even write a poem from the perspective of an owl as a way to represent your insomnia.
Ernest Hemingway famously said that writers should “write hard and clear about what hurts”.
10 min read · From 2018 · Scott Dikkers shares the 10 writing rules that took The Onion from a local print magazine to a globally renowned media house with nearly 20 million social followers and over 10 million monthly visitors.
~11 min read · From 2016 · Writing is never about the writer. It’s about the reader. And nowhere more so than on the web, where attention is limited and people, for the most part, don’t want to hang around. They want to move forward. They want to do something. Plain English can help with that. It’s not about simplifying your work […]