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Collection by Katja Evertz

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Ahrefs

Seed Keywords: What Are They & 7 Actionable Ways to Find Them

8 min read · 2022-04-01 · Shared by 21, including Katja Evertz
Content Marketing Institute

How To Reduce, Reuse, and Recycle Your Content for Improved Search Results

4 min read · 2022-03-10 · The reduce, reuse, recycle model of waste management can be a great strategy for search-focused content. – Content Marketing Institute · Shared by 81, including Robert Rose, Michael Kolade, Pierpaolo Alessio, AJ Ghergich, Katja Evertz, Oliver Raduner, Gero Pflüger 🫡💙
Content Marketing Institute

Google’s Featured Snippets: How To Get Your Content To Appear

6 min read · 2022-03-07 · Follow these steps to create content that attracts featured snippet rankings on Google and supports your content marketing goals. – Content Marketing Institute · Shared by 91, including Oliver Raduner, Katja Evertz, Julia McCoy, Tom Pick | #B2Bmarketing guy, Michael Kolade
Ahrefs

How to Build a Topic Cluster in 10 Minutes

9 min read · 2022-02-24 · Group content strategically. · Shared by 101, including Michael Kolade, AJ Ghergich, Katja Evertz, Bill Slawski ⚓ 🇺🇦
seo
zyppy.com

We Studied 81,000 Page Titles

4 min read · 2022-02-13 · Shared by 28, including Cyrus, Izzi Smith, Andrea Bosoni, Ross Hudgens, Thomas Pleil, LARRY ELKAN, Katja Evertz
seo
Moz

Top Stories 7-Pack Tops the SERPs

2 min read · 2022-02-09 · Google's recent Top Stories redesign introduced a new 7-pack of news results, marking a big jump in SERP real estate. We dig into the MozCast 10,000-keyword daily tracking set to get you the full… · Shared by 85, including Katja Evertz, AJ Ghergich, Dr. Pete Meyers
seo
Moz

Leveraging Synergies Between SEO and Other Channels: An Integrated Marketing Approach

~11 min read · 2022-02-02 · Leveraging SEO can benefit your entire marketing department’s performance. Understand how SEO relates to other marketing channels, and learn about the impact it can have on your organization. · Shared by 79, including AJ Ghergich, Rachel Miller | #InfluencerMarketing, Katja Evertz, Thomas Pleil, Robert Rose
marketing
seo
Content Marketing Institute

How To Get More From Existing Content With Historical Optimization

4 min read · 2022-02-01 · Follow these three steps to breathe new life into old content with historical optimization – Content Marketing Institute · Shared by 56, including Neal Schaffer | ニール・シェーファー, Katja Evertz, Robert Rose, Klaus Eck, AJ Ghergich
content marketing
Moz

The Top Tech SEO Strategies for 2022 and Beyond

7 min read · 2022-01-27 · Last year was an incredible year for core updates , and for changes to how SEOs improve page quality for users. Moving forward, we can expect to see increased diversification of SERPs and new features… · Shared by 191, including Bill Slawski ⚓ 🇺🇦, Aleyda Solis 🇺🇦, Katja Evertz, Thomas Pleil
seo
image optimization
mum
Content Marketing Institute

21 YouTube SEO Tools to Boost Your Video Rankings

6 min read · 2022-01-31 · YouTube is one of the largest search engines. That’s why you better optimize your video content. Here’s how to do it – Content Marketing Institute · Shared by 65, including Katja Evertz, Michael Kolade, Thomas Pleil
zyppy.com

We Studied 81,000 Page Titles

5 min read · 2022-01-26 · Shared by 149, including Cyrus, Trey Tweets Into the Void, Igor Varyvoda, Katja Evertz, Dr. Marie Haynes🐼, IronBrigade - Gaming/Vlogs, Kevin_Indig, Heather Lloyd-Martin
seo
Moz

22 Smart Google SEO Tips for 2022

~13 min read · 2022-01-07 · We're back with a brand new season of Whiteboard Friday episodes for your viewing pleasure. First up: SEO expert Cyrus Shepard shares his top 22 tips for successful Google SEO in 2022. Watch to find… · Shared by 145, including Thomas Pleil, Cyrus, Marc Zenger, AJ Ghergich, Michael Kolade, Katja Evertz, Neal Schaffer | ニール・シェーファー, { Monah } 💡
seo
Semrush

What is SEO? A Beginner’s Guide to SEO [2020 Edition]

~18 min read · From 2020 · This article aims to give an overview of what SEO is, why it is important, how Google functions, and a general guide to what you can do. This article is not a definitive guide to every aspect and subtlety of SEO — search engine optimization. SEO is a vast subject that cannot be fully covered in a single article. · Shared by 24, including AJ Ghergich, Katja Evertz, Bill Slawski ⚓ 🇺🇦, Melissa Fach 🇺🇦, Talkwalker
seo
Content Marketing Institute

Is There Such a Thing as the Best Word Count for SEO?

5 min read · 2022-01-10 · Word count doesn’t matter to search engines. But here are five things that do. – Content Marketing Institute · Shared by 98, including AJ Ghergich, Ann Smarty, Oliver Raduner, Katja Evertz, Gail Gardner, Michael Kolade, Heather Lloyd-Martin, Thomas Pleil, Stephanie A Kowalski
seo
podpage.com

SEO for Podcasters

4 min read · 2021-12-30 · How to optimize your podcast website for search engines. Search engine optimization (SEO) is more of an art than a science, but with the right strategy, you can achieve high SEO scores and a high… · Shared by 59, including Jonathan Kogan, Katja Evertz
seo
Ahrefs

SEO Glossary: 180+ Terms and Definitions You Should Know

9 min read · 2021-10-28 · Shared by 81, including Tim Soulo 🇺🇦, Aleyda Solis 🇺🇦, Katja Evertz, Mariella Petrigni 🌍 Translator
seo
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