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SEO

Collection by Katja Evertz

Search Engine Land

E-E-A-T and major updates to Google's quality rater guidelines

10 min · 2022-12-15 · The most important change is the introduction of the letter E to the start of the popular acronym E-A-T. Here's what else has changed. · Shared by 84, including Gail Gardner, Dr. Pete Meyers, Lily Ray 😏, Katja Evertz, Danny Goodwin
seo
Adam (User-A)Gent 🤖

SEO Features vs SEO Bugs

11+ min · 2022-10-21 · Why understanding the difference is important to getting things done · Shared by 36, including Katja Evertz
seo
SE Roundtable

Google: Links Will Be Less Important As A Ranking Factor In The Future

5 min · 2022-11-04 · Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor · Shared by 62, including Katja Evertz, Christoph Trappe, Barry Schwartz
seo
Moz

The 7-Day Quick Start Guide to SEO + Cheat Sheet

4 min · 2022-10-31 · We're excited to launch the Quick Start Guide to SEO, which includes seven days of actions to check the SEO health of your site while putting you on the path of sustained improvement. If you want… · Shared by 150, including Neal Schaffer | ニール・シェーファー, Aleyda Solis 🇺🇦, Cyrus, Katja Evertz
seo
blog.marketmuse.com

Deconstructing Google's Helpful Content Update

13+ min · 2022-10-13 · For some this update will prove to be an advantage, but for others it may pose a grave risk. Here's what you should pay attention to. · Shared by 149, including Stephanie A Kowalski, Dr. Marie Haynes💡
seo
zenithcopy.com

21 SEO Content Writing Tools to Improve Your Workflow

20+ min · 2022-10-03 · Writing without data is like driving with a blindfold over your eyes. You’re using guesswork to choose topics and write content but it doesn’t hit the mark or achieve ROI, because it’s not based on… · Shared by 201, including Thomas Pleil, LARRY ELKAN, Katja Evertz
seo
Ahrefs

The SEO Process in a Nutshell (4 Steps)

7 min · 2022-06-29 · Essential steps in any SEO process. · Shared by 119, including Neal Schaffer | ニール・シェーファー, Katja Evertz, Michael Kolade
seo
newsletter.seomba.com

The SEO Skills Maturity Matrix

3 min · 2022-06-21 · Charting a course for SEO careers (both agency & in-house) · Shared by 162, including Katja Evertz, Aleyda Solis 🇺🇦, Cyrus
seo
Ahrefs

How to Complete a Technical SEO Audit in 8 Steps

19+ min · 2022-06-22 · Build a strong SEO foundation. · Shared by 85, including Oliver Raduner, Gini Dietrich, Katja Evertz, AJ Ghergich
seo
web development
page speed
keywordinsights.ai

Fixing Content Cannibalization Grew Our Traffic By 110%

5 min · 2022-05-31 · However, we've recently done the opposite and used Keyword Clusters to identify content to get rid of and the results have been incredible; an uplift of 110% · Shared by 135, including Katja Evertz
seo
content marketing
Ahrefs

How to Create an SEO-Friendly Website: The Complete Checklist

12+ min · 2022-06-13 · We cover all the bases. · Shared by 410, including Katja Evertz, Thomas Pleil, Neal Schaffer | ニール・シェーファー, Oliver Raduner
seo
marketing
howto
websites
Ahrefs

10 Major SEO Mistakes (And How to Avoid Them)

9 min · 2022-06-01 · Don’t make these mistakes. · Shared by 102, including Katja Evertz, Michael Kolade, AJ Ghergich
seo
Foundation 🎧

How Databricks Uses a Keyword Glossary Strategy to Drive Organic Traffic

8 min · 2022-05-26 · This case study takes a deeper look into how Databricks built out its glossary pages to attract traffic and prospects in the cloud data niche. And, more importantly, how you can do the same. · Shared by 532, including Katja Evertz, Neal Schaffer | ニール・シェーファー
saas
seo
seo-suedwest.de

Google stellt 6 Tipps zur Optimierung von Bildern auf E-Commerce-Websites vor

3 min · 2022-05-17 · Weil Bilder insbesondere auf E-Commerce-Websites eine wichtige Rolle spielen, hat Google jetzt einige Tipps zur Optimierung von Bildern auf solchen Websites vorgestellt. · Shared by 4, including Katja Evertz
Ahrefs

Content Optimization: The Complete Guide

9 min · 2022-04-20 · Improve content performance. · Shared by 138, including Stephanie A Kowalski, Katja Evertz, Thomas Pleil, Neal Schaffer | ニール・シェーファー, Philippe Surber, Michael Kolade
content marketing
Ahrefs

Homepage SEO: Yes, It Exists & Here’s How to Do It

13+ min · 2022-04-21 · Shared by 137, including Gini Dietrich, Neal Schaffer | ニール・シェーファー, Katja Evertz
saas
seo
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