Understanding Customer Acquisition Costs — Growth Hacking, Marketing and Venture Capital
medium.com
4 min read · 480 saves · From 2015 · The framework VCs use
Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront
First Round
~15 min read · 344 saves · From 2015 · Wealthfront's VP of Growth Andy Johns outlines the three mandatory skills of a growth leader.
Growth Hacking Tactics That Every Startup Needs To Know
Ahrefs
~12 min read · 868 saves · From 2015 · A complete, actionable list of growth hacking tactics you can use to supercharge the growth of your business and build your user base. FAST.
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
medium.com
290 saves · From 2016 · In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how…
Growth Loops are the New Funnels
Reforge
7 min read · 273 saves · From 2018 · The AARRR funnel framework has been the dominating guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework and focus on Gro
Growth is getting hard from intensive competition, consolidation, and saturation
Andrew Chen
5 min read · 215 saves · From 2018 · The end of the cycle One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching […]
Hidden Networks: Network Effects That Don’t Look Like Network Effects
a16z
~11 min read · 427 saves · 2019-07-29 · Some network effects (when a network gains more value to its users as more people participate in its platform) don’t show up in the usual metrics. Their hidden nature makes them hard to measure – but they can confer significant long-term competitive advantages. In an insightful article for A16Z.com, D’Arcy Coolican – an Andreessen Horowitz partner and a co-founder of the peer-to-peer lending platform Frank – shines a light on hidden networks, giving useful guidelines for identifying when they’re at work.
How successful companies got their first users
earlyusergrowth.com
240 saves · 2019-09-19 · Learn how 30+ companies such as GitHub, Zoom, Amazon, Twitch and Whatsapp got their first users
The Hierarchy of Engagement, expanded
Greylock
1 min read · 254 saves · From 2017 · Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product…
Notes on Superhuman’s Acquisition Loops
kwokchain.com
~16 min read · 134 saves · 2019-10-24 · Recently sent some notes on aspects of Superhuman’s acquisition loops and business model that interested me to some friends. Since I often ask people to write and send me more memos, thought I’d clean…
Why Superhuman's Unusual Onboarding Is Their Secret To Sustainable Growth
growth.design
106 saves · 2019-08-01 · Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics.
From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage
First Round
20+ min read · 86 saves · 2019-07-30 · There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets…
The Strategy Of Blitzscaling
Greylock
4 min read · 42 saves · 2019-06-11 · Greylock Partners · Greylock Partner Reid Hoffman and Blitzscaling co-author Chris Yeh on defining and developing a competitive strategy.
How To Launch A Product or Feature To Maximize Growth
Brian Balfour
10 min read · 38 saves · 2019-01-24 · Brian Balfour · Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, an
YC Growth Program
Y Combinator
10 saves · 2019-10-02 · The YC Growth Program is designed for founder-CEOs who are leading rapidly growing companies approaching 50 employees. The program focuses on specific issues that every startup has to overcome in…
Nurturing Growth
Bernadette Jiwa
11 saves · 2019-11-24 · When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow—and focusing on how makes all the difference.
Automating for growth
Strategy&
5 min read · 10 saves · 2019-10-06 · Automation enables growth when you combine task automation with decision automation and traditional levers.
Mobile Growth Model – The Mobile Growth Stack
mobilegrowthstack.com
6 min read · 59 saves · From 2017 · This is a special guest post for Mobile Growth Stack series, that combines my previous posts on mobile growth model into a single post
Startup = Growth
Paul Graham
~19 min read · 69 saves · From 2015 · Want to start a startup? Get funded by Y Combinator. September 2012A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary…
Before Growth
Sam Altman
1 min read · 124 saves · From 2016 · We tell startups all the time that they have to grow quickly. That’s true, and very good advice, but I think the current fashion of Silicon Valley startups has taken this to an unhealthy...
How To Build A Growth Roadmap
growthmarketingconf.com
7 min read · 21 saves · From 2017 · In the increasingly fast-paced, agile marketplace, change will happen. The winners will be those with a plan. Build a growth map for your product now, and win.
What is Growth Marketing? Building a Framework for Rapid Growth
growthmarketingconf.com
9 min read · 17 saves · From 2016 · Is you company spending too much on customer acquisition when there are cheaper alternatives for growth? Optimize your funnel & get your priorities straight now.
Building Growth: Product, Process, and Team
Reforge
6 min read · 168 saves · From 2018 · The term “Growth” has been slapped onto everything. Growth marketing, growth hacking, growth engineering, growth product, blah blah blah. It has created a ton of confusion and negative biases. Every week we get questions like, “What is the difference between product and growth team? Growth marketing
The Fundamental Unit of SaaS Growth
Tomasz Tunguz
1 min read · 26 saves · From 2015 · After your SaaS startup has found product market fit, the next evolution of the business is to discover the fundamental unit of SaaS growth. A fundamental unit is the atomic go-to-market team: the…
