01
medium.com
Understanding Customer Acquisition Costs — Growth Hacking, Marketing and Venture Capital
5 min read · From 2015 · The framework VCs use · Shared by 506, including 🎆 🌸 Samuel Hulick 🌸 🌄, Dominik Grolimund, Kris Fannin, Lailo, Courtney Bolton ★, Greg Meyer, Moritz Meenen, von Moerenburgh, almagentia369, Bjoern Negelmann, Raul Tiru 🌎, Chris Messina, Florian Graillot, Shawn Venasse, Nando 💪🇦🇺🇦🇷, Rodrigo Prior, Rob Moffat, Startupxplore, Mark Kaigwa, Sir Lord Travis Wright, Web3 Speaker
02
First Round
Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront
~16 min read · From 2015 · Wealthfront's VP of Growth Andy Johns outlines the three mandatory skills of a growth leader. · Shared by 351, including Will Hoag 🏔‼️, Simon Wüthrich, Dominik Grolimund, Philip Stehlik, Ryan Boren, Thomas Power, Sacha Roger, Herbert Bay, Ha Duong, David Luescher, Marcus Kuhn, Rhys Lindmark, Inês Silva, Baadier Sydow 🇿🇦, Martijn - mdk.eth, Mark Kaigwa, Chris Messina, designshard, Raul Tiru 🌎, Martin Rajcan
03
Ahrefs
Growth Hacking Tactics That Every Startup Needs To Know
~13 min read · From 2015 · A complete, actionable list of growth hacking tactics you can use to supercharge the growth of your business and build your user base. FAST. · Shared by 906, including Daniel Stefanovic, Chris Messina, Moritz Meenen, Peter Hogenkamp, Courtney Bolton ★, Bram Kanstein, Glenn Oberholzer, L. Taylor Banks, Matthias Sala, Herbert Bay, Rodrigo Prior, Shawn Venasse, Brent Summers, Thomas Power, Casey Smith, Raul Tiru 🌎, Sir Lord Travis Wright, Web3 Speaker, designshard, Parin Vachhani, Sara Usinger
04
medium.com
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
20+ min read · From 2016 · In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how… · Shared by 296, including Xavier Bertschy, von Moerenburgh, hallo met kasper, Nando 💪🇦🇺🇦🇷, Jochen Burkhard, Bjoern Negelmann, Rodrigo Prior, Mark Kaigwa, Roberto Grossi, Michael R. Nall, David Luescher, Kris Fannin, Yann “shalf@mastodon.social” Heurtaux 不停, Patrick Scheuerer, Victor Mateevitsi 🇺🇦, Dominik Grolimund, Howard Getson, Bertrand Maltaverne, Katja Evertz, Philippe Surber
05
Reforge
Growth Loops are the New Funnels
8 min read · From 2018 · The AARRR funnel framework has been the dominating guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework and focus on Gro · Shared by 378, including Mathias Menzl, Eric Jorgenson 🤸🏼♂️🎉, Stephanie A Kowalski, Ilia Markov, Quim, Brian Balfour, Dave McClure, Kevan Lee 👋, Colin Jones, Chris Schultz ✌️, Marc Garriga, hiten.eth, Nando 💪🇦🇺🇦🇷, Christian P. Stobbe, Dominik Grolimund, Lenny Rachitsky, Tim Herbig, Stéphane Renault, Ron Sela, Daniel Lawniczak
06
andrewchen
Growth is getting hard from intensive competition, consolidation, and saturation
6 min read · From 2018 · The end of the cycle One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching […] · Shared by 220, including Quim, mdy, Brian Balfour, Julien Bilger, Brad Engel, Martin Keck, Mark Pitman, John Egan, Nando 💪🇦🇺🇦🇷, dunschtig, Tim Herbig, Weiting Chen, Dominik Grolimund, Clemens, Thomas Power, Luis Roig, Patrik Breitenmoser, blinch, Dez S. Papp
07
a16z
Hidden Networks: Network Effects That Don’t Look Like Network Effects
Summary · ~12 min read · From 2019 · Some network effects (when a network gains more value to its users as more people participate in its platform) don’t show up in the usual metrics. Their hidden nature makes them hard to measure – but they can confer significant long-term competitive advantages. In an insightful article for A16Z.com, D’Arcy Coolican – an Andreessen Horowitz partner and a co-founder of the peer-to-peer lending platform Frank – shines a light on hidden networks, giving useful guidelines for identifying when they’re at work. · Shared by 310, including Tibor Martini 🇺🇦, Chintan Shah, Gerrit Eicker, Dominik Grolimund, Marvin “Polymath but really Just Generalist” Liao, Ricky Yean, Javi Cantón, Gabriele, Chris Schultz ✌️, Claudia Sommer, Bernhard Huessy, Bill Johnston, Niklaus Gerber, almagentia369, Jonathan Kogan, getAbstract, Yvette Dubel, Merkstatt, Liliane Ferrari ™, kp 🇺🇦
08
earlyusergrowth.com
How successful companies got their first users
1 min read · From 2019 · Learn how 30+ companies such as GitHub, Zoom, Amazon, Twitch and Whatsapp got their first users · Shared by 246, including almagentia369, Florian Graillot, Clemens, Thomas Power, Julien Bilger, Damir Kusar, Stefan Diepolder, Jonathan Kogan, Francesco Forconi, Matthias Lampe, pizza.fig 🍕, Harsha Mv, Mike Ivars, Marco Giunta 🤓
09
Greylock
The Hierarchy of Engagement, expanded
1 min read · From 2017 · Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product… · Shared by 260, including Gibson Biddle, Dominik Grolimund, Mark Kaigwa, Kris Fannin, Chris Messina, Sofia Quintero, Ben Tossell, Startupxplore, von Moerenburgh, Tim Herbig, Nando 💪🇦🇺🇦🇷, Sarah Tavel, David Luescher, Ha Duong, Sarah E. Brown, Thomas Power, Sylvie Reinhard, Bram Kanstein, Patrick OShaughnessy, Tibor Martini 🇺🇦
10
kwokchain.com
Notes on Superhuman’s Acquisition Loops
~16 min read · From 2019 · Recently sent some notes on aspects of Superhuman’s acquisition loops and business model that interested me to some friends. Since I often ask people to write and send me more memos, thought I’d clean… · Shared by 141, including andrewchen, Brad Engel, Julien Bilger, Harsha Mv, Chris Messina, Kunal Bhatia (✈️ NYC till 9/23)
11
Growth.Design
Why Superhuman's Unusual Onboarding Is Their Secret To Sustainable Growth
From 2019 · Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics. · Shared by 107, including Dominik Grolimund, Mark Kaigwa, sascha aßbach, Bernhard Huessy, Stefan Weber, Julien Bilger, Clemens
12
First Round
From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage
20+ min read · From 2019 · There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets… · Shared by 92, including Mohamed Azazy, Oleg Baskov, Jonathan Kogan, Florian Graillot, Phin Barnes, Mark Kaigwa, Bernhard Huessy, JD Prater, Bill Trenchard, Julien Bilger
13
Greylock
The Strategy Of Blitzscaling
4 min read · From 2019 · Greylock Partner Reid Hoffman and Blitzscaling co-author Chris Yeh on defining and developing a competitive strategy. · Shared by 41, including Clemens, Tom Connor, Dominik Grolimund, Julien Bilger, Reid Hoffman
Brian Balfour
How To Launch A Product or Feature To Maximize Growth
10 min read · From 2019 · Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, an · Shared by 39, including Stefan Weber, Marin Lorant, Julien Bilger, Quim, Casey Winters
Y Combinator
YC Growth Program
From 2019 · The YC Growth Program is designed for founder-CEOs who are leading rapidly growing companies approaching 50 employees. The program focuses on specific issues that every startup has to overcome in… · Shared by 10, including Julien Bilger, Kunal Bhatia (✈️ NYC till 9/23)
16
Bernadette Jiwa
Nurturing Growth
1 min read · From 2019 · When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow—and focusing on how makes all the difference. · Shared by 11, including Annette Franz, CCXP, Julien Bilger, Jeff Echols
17
Strategy&
Automating for growth
5 min read · From 2019 · Automation enables growth when you combine task automation with decision automation and traditional levers. · Shared by 12, including Jonathan Kogan, Julien Bilger
18
mobilegrowthstack.com
Mobile Growth Model – The Mobile Growth Stack
6 min read · From 2017 · This is a special guest post for Mobile Growth Stack series, that combines my previous posts on mobile growth model into a single post · Shared by 59, including Fabrizio Bianchi, Thomas Power, Julien Bilger, Jean Decherf, ThomNagy, Chris Messina, Ilia Markov, Clemens, Mark Kaigwa, Moritz von Hase
19
Paul Graham
Startup = Growth
~19 min read · From 2015 · Want to start a startup? Get funded by Y Combinator. September 2012A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary… · Shared by 76, including Julien Bilger, James Hunt, Luca Hammer, Till Quack, Marvin “Polymath but really Just Generalist” Liao, Mark Kaigwa, Marcus Kuhn, Paulo Gaspar, Ilia Markov, Startupxplore, Mike Ivars, Andreas Brenner, Mwirabua Tim, Glyn Britton
20
Sam Altman
Before Growth
1 min read · From 2016 · We tell startups all the time that they have to grow quickly. That’s true, and very good advice, but I think the current fashion of Silicon Valley startups has taken this to an unhealthy... · Shared by 124, including Veronika Lampion, Walid Ark, Ha Duong, Martijn - mdk.eth, Dominik Grolimund, Daniel Lawniczak, Julien Bilger, Herbert Bay, Moritz Meenen, John Tan⚡️, Sara Usinger, Startupxplore, Will Preston, Dom Zuend, Andreas Brenner, derekbrown.eth, Nir Eyal, Steed Monteiro
21
growthmarketingconf.com
How To Build A Growth Roadmap
7 min read · From 2017 · In the increasingly fast-paced, agile marketplace, change will happen. The winners will be those with a plan. Build a growth map for your product now, and win. · Shared by 21, including Mike Ivars, Igor Varyvoda, Julien Bilger, Aaron Agius
22
growthmarketingconf.com
What is Growth Marketing? Building a Framework for Rapid Growth
9 min read · From 2016 · Is you company spending too much on customer acquisition when there are cheaper alternatives for growth? Optimize your funnel & get your priorities straight now. · Shared by 17, including Igor Varyvoda, Julien Bilger, Eleanor | The Copywriter
23
Reforge
Building Growth: Product, Process, and Team
7 min read · From 2018 · The term “Growth” has been slapped onto everything. Growth marketing, growth hacking, growth engineering, growth product, blah blah blah. It has created a ton of confusion and negative biases. Every week we get questions like, “What is the difference between product and growth team? Growth marketing · Shared by 186, including Jonathan Kogan, Jacob Jarnvall, Kevan Lee 👋, Bernhard Huessy, Brian Balfour, hiten.eth, Tim Herbig, Glyn Britton, Kevin_Indig, RP, Colin Jones, Mark Kaigwa, Julien Bilger, Mo Schuster, Daniel Lawniczak
24
Tomasz Tunguz
The Fundamental Unit of SaaS Growth
1 min read · From 2015 · After your SaaS startup has found product market fit, the next evolution of the business is to discover the fundamental unit of SaaS growth. A fundamental unit is the atomic go-to-market team: the… · Shared by 26, including Nick Persico, Dominik Grolimund, Andreas Brenner, Julien Bilger
