01
medium.com
Understanding Customer Acquisition Costs — Growth Hacking, Marketing and Venture Capital
5 min · · The framework VCs use · Shared by 681, including 🎆 🌸 Samuel Hulick 🌸 🌄, Dominik Grolimund, Rodrigo Prior, Lailo, Shawn Venasse, Greg Meyer, Moritz Meenen, von Moerenburgh, almagentia369, Bjoern Negelmann, Raul Tiru 🌎, Chris Messina, Florian Graillot, Courtney Bolton ★, Nando 💪🇦🇺🇦🇷, Kris Fannin, Rob Moffat, Startupxplore, Mark Kaigwa, Lord Travis Wright
02
First Round
Indispensable Growth Frameworks from My Years at Facebook, Twitter and Wealthfront
16+ min · · Wealthfront's VP of Growth Andy Johns outlines the three mandatory skills of a growth leader. · Shared by 352, including Will Hoag 🏔‼️, Baadier Sydow 🇿🇦, Dominik Grolimund, Philip Stehlik, Ryan Boren, Thomas Power, Martijn, Herbert Bay, Ha Duong, David Luescher, Marcus Kuhn, Martin Rajcan, Inês Silva, Sacha Roger, Simon Wüthrich, Mark Kaigwa, Chris Messina, designshard, Raul Tiru 🌎, Rhys
03
Ahrefs
Growth Hacking Tactics That Every Startup Needs To Know
13+ min · · A complete, actionable list of growth hacking tactics you can use to supercharge the growth of your business and build your user base. FAST. · Shared by 1148, including Shawn Venasse, Chris Messina, Matthias Sala, Thomas Power, Courtney Bolton ★, Raul Tiru 🌎, Casey Smith, Daniel Stefanovic, Parin Vachhani, Moritz Meenen, Brent Summers, Bram Kanstein, L. Taylor Banks, Glenn Oberholzer, Herbert Bay, Peter Hogenkamp, Lord Travis Wright, Gini Dietrich, designshard, Rodrigo Prior
04
medium.com
How To Design Lead Nurturing, Lead Scoring, and Drip Email Campaigns
20+ min · · In my previous article, How To Track Customer Acquisitions: Customer Lifecycle, Sales Funnel, and Content Strategy, I described how… · Shared by 379, including Xavier Bertschy, von Moerenburgh, ja hallo met kasper, Nando 💪🇦🇺🇦🇷, Agustin, Bjoern Negelmann, Kris Fannin, Mark Kaigwa, Roberto Grossi, Michael R. Nall, David Luescher, Rodrigo Prior, Yann “不停” Heurtaux ⏚ @shalf@mastodon.social, Patrick Scheuerer, Victor Mateevitsi 🇺🇦, Dominik Grolimund, Howard Getson, Bertrand Maltaverne, Katja Evertz, Philippe Surber
05
Reforge
Growth Loops are the New Funnels
8 min · · The AARRR funnel framework has been the dominating guiding framework to metrics, goal setting, and strategic growth conversations. Funnels were a good starting point but do not accurately represent how the fastest growing products grow. It is time to move past the funnel framework and focus on Gro · Shared by 1127, including Christian P. Stobbe, Steve Farnsworth, Dominik Grolimund, Marc Garriga, Quim, Eric Jorgenson, Tim Herbig, Brian Balfour, Daniel Lawniczak, Ron Sela, Stephanie A Kowalski, hiten.eth, Chris Schultz✌️ & ❤️, Stéphane Renault, Nando 💪🇦🇺🇦🇷, Lenny Rachitsky, Kevan Lee 👋, Ilia Markov, Dave McClure, Mathias Menzl
06
andrew chen
Growth is getting hard from intensive competition, consolidation, and saturation
6 min · · The end of the cycle One of the best essays written last year was Elad Gil’s End of Cycle? – referencing our most recent 2007-2017 run on mobile and web software, and the implications for investing, startups, and entrepreneurs. Although he doesn’t directly talk about it, the end of a tech cycle has major implications for launching […] · Shared by 330, including Quim, mdy, Brian Balfour, Julien Bilger, Brad Engel, Martin Keck, Mark Pitman, Patrik Breitenmoser 🏌️♀️, Nando 💪🇦🇺🇦🇷, dunschtig, Tim Herbig, Weiting Chen, Dominik Grolimund, Clemens, Thomas Power, Luis Roig | @darum@indieweb.social, John Egan, blinch, Dez S. Papp
07
a16z
Hidden Networks: Network Effects That Don’t Look Like Network Effects
Summary · 12+ min · · Some network effects (when a network gains more value to its users as more people participate in its platform) don’t show up in the usual metrics. Their hidden nature makes them hard to measure – but they can confer significant long-term competitive advantages. In an insightful article for A16Z.com, D’Arcy Coolican – an Andreessen Horowitz partner and a co-founder of the peer-to-peer lending platform Frank – shines a light on hidden networks, giving useful guidelines for identifying when they’re at work. · Shared by 380, including getAbstract, rudolph regter, Chintan Shah, Tibor Martini 🇺🇦 @tibor@mastodon.social, Marvin “Polymath but really Just Generalist” Liao, Ricky Yean, Javi Cantón @javicanton@mas.to, Gabriele, Chris Schultz✌️ & ❤️, Claudia Sommer, Bernhard Huessy, Bill Johnston, Niklaus Gerber, Dominik Grolimund, almagentia369, Jonathan Kogan, Yvette Dubel, Merkstatt@troet.cafe 📯, Liliane Ferrari ™, kp
08
earlyusergrowth.com
How successful companies got their first users
1 min · · Learn how 30+ companies such as GitHub, Zoom, Amazon, Twitch and Whatsapp got their first users · Shared by 255, including Mike Ivars, Florian Graillot, Clemens, Thomas Power, Julien Bilger, Damir Kusar, Stefan Diepolder, Matthias Lampe, Francesco Forconi, almagentia369, pizza.lottie 🍕, Harsha Mv, Jonathan Kogan, Marco Giunta 🤓
09
Greylock
The Hierarchy of Engagement, expanded
1 min · · Almost a year ago, I published a framework I called The Hierarchy of Engagement, that synthesized my thinking on how to build a product… · Shared by 402, including Gibson Biddle, Dominik Grolimund, Mark Kaigwa, Kris Fannin, Chris Messina, Sofia Quintero, Ben Tossell, Startupxplore, von Moerenburgh, Tim Herbig, Nando 💪🇦🇺🇦🇷, Sarah Tavel, David Luescher, Ha Duong, Sarah E. Brown, Thomas Power, Sylvie Reinhard, Bram Kanstein, Patrick OShaughnessy, Tibor Martini 🇺🇦 @tibor@mastodon.social
10
kwokchain.com
Notes on Superhuman’s Acquisition Loops
16+ min · · Recently sent some notes on aspects of Superhuman’s acquisition loops and business model that interested me to some friends. Since I often ask people to write and send me more memos, thought I’d clean… · Shared by 142, including andrew chen, Brad Engel, Julien Bilger, Harsha Mv, Chris Messina, Kunal Bhatia
11
Growth.Design
Why Superhuman's Unusual Onboarding Is Their Secret To Sustainable Growth
· Superhuman is currently the most hyped and secretive startup. Time to unveil the curtain and look at all their 1-on-1 unique user onboarding tactics. · Shared by 111, including Dominik Grolimund, Mark Kaigwa, sascha aßbach, Bernhard Huessy, Stefan Weber, Julien Bilger, Clemens
12
First Round
From Zero to IPO: How Growth Needs to Evolve at Every Startup Stage
20+ min · · There's no one-size-fits-all growth advice. Brian Rothenberg, former VP of Growth at Eventbrite, breaks down the three broad phases of the startup lifecycle. For each phase, he identifies key targets… · Shared by 92, including Mohamed Azazy, Oleg Baskov, Jonathan Kogan, Florian Graillot, Phin Barnes, Mark Kaigwa, Bernhard Huessy, JD Prater, Bill Trenchard, Julien Bilger
13
Greylock
The Strategy Of Blitzscaling
4 min · · Greylock Partner Reid Hoffman and Blitzscaling co-author Chris Yeh on defining and developing a competitive strategy. · Shared by 98, including Clemens, Tom Connor, Dominik Grolimund, Julien Bilger, Reid Hoffman
Brian Balfour
How To Launch A Product or Feature To Maximize Growth
10 min · · Superhuman was founded in 2015 (3ish years ago at the time of writing this). From their landing page, they are building “The Fastest Email Experience Ever Made.” To this day, you can still not sign up and instantly gain access to their product. Yet, they have received more press, word of mouth, an · Shared by 42, including Quim, Stefan Weber, Marin Lorant, Julien Bilger, Alex Lieberman, Casey Winters
Y Combinator
YC Growth Program
· The YC Growth Program is designed for founder-CEOs who are leading rapidly growing companies approaching 50 employees. The program focuses on specific issues that every startup has to overcome in… · Shared by 10, including Julien Bilger, Kunal Bhatia
16
Bernadette Jiwa
Nurturing Growth
1 min · · When we begin to think in terms of nurturing (protecting something while it grows), we are compelled to be more intentional about how we grow—and focusing on how makes all the difference. · Shared by 11, including Annette Franz, CCXP, Julien Bilger, Jeff Echols - A/E/C Innovation
17
Strategy&
Automating for growth
5 min · · Automation enables growth when you combine task automation with decision automation and traditional levers. · Shared by 12, including Jonathan Kogan, Julien Bilger
18
mobilegrowthstack.com
Mobile Growth Model – The Mobile Growth Stack
6 min · · This is a special guest post for Mobile Growth Stack series, that combines my previous posts on mobile growth model into a single post · Shared by 59, including Fabrizio Bianchi, Thomas Power, Moritz von Hase, Jean Decherf, ThomNagy, Chris Messina, Ilia Markov, Julien Bilger, Mark Kaigwa, Clemens
19
Paul Graham
Startup = Growth
19+ min · · Want to start a startup? Get funded by Y Combinator. September 2012A startup is a company designed to grow fast. Being newly founded does not in itself make a company a startup. Nor is it necessary… · Shared by 83, including Julien Bilger, Glyn Britton, Luca Hammer, Till Quack, Marvin “Polymath but really Just Generalist” Liao, Mark Kaigwa, Mike Ivars, Andreas Brenner, Marcus Kuhn, Paulo Gaspar, Lord of the idiots, Startupxplore, Mwirabua Tim, James Hunt, Ilia Markov
20
Sam Altman
Before Growth
1 min · · We tell startups all the time that they have to grow quickly. That’s true, and very good advice, but I think the current fashion of Silicon Valley startups has taken this to an unhealthy... · Shared by 124, including Veronika Lampion, Walid Ark, Ha Duong, Martijn, Dominik Grolimund, Daniel Lawniczak, Julien Bilger, Herbert Bay, Moritz Meenen, John Tan⚡️, Sara Usinger, Startupxplore, Will Preston, Dom Zuend, Andreas Brenner, Derek Brown, Nir Eyal, Steed Monteiro
21
growthmarketingconf.com
How To Build A Growth Roadmap
7 min · · In the increasingly fast-paced, agile marketplace, change will happen. The winners will be those with a plan. Build a growth map for your product now, and win. · Shared by 21, including Mike Ivars, Igor Varyvoda, Julien Bilger, Aaron Agius
22
growthmarketingconf.com
What is Growth Marketing? Building a Framework for Rapid Growth
9 min · · Is you company spending too much on customer acquisition when there are cheaper alternatives for growth? Optimize your funnel & get your priorities straight now. · Shared by 18, including Igor Varyvoda, Julien Bilger, Eleanor | The Copywriter
23
Reforge
Building Growth: Product, Process, and Team
7 min · · The term “Growth” has been slapped onto everything. Growth marketing, growth hacking, growth engineering, growth product, blah blah blah. It has created a ton of confusion and negative biases. Every week we get questions like, “What is the difference between product and growth team? Growth marketing · Shared by 188, including Jonathan Kogan, Jacob Jarnvall, Kevan Lee 👋, Bernhard Huessy, Brian Balfour, hiten.eth, Tim Herbig, Glyn Britton, Kevin_Indig, RP, Colin Jones, Mark Kaigwa, Julien Bilger, Mo Schuster, Daniel Lawniczak
24
Tomasz Tunguz
The Fundamental Unit of SaaS Growth
1 min · · After your SaaS startup has found product market fit, the next evolution of the business is to discover the fundamental unit of SaaS growth. A fundamental unit is the atomic go-to-market team: the… · Shared by 26, including Nick Persico, Dominik Grolimund, Andreas Brenner, Julien Bilger