Content Marketing Institute
Back to the Future? 90 Content Marketing Predictions for 2020
20+ min read · From 2019 · What’s happening in content marketing in 2020? Get 90 predictions from industry thinkers – Content Marketing Institute
Reader View · Shared by 184, including Martin Jones, bernieborges, Julia McCoy, Lee Odden - B2B Content & Influencer Marketing, Christoph Trappe, LARRY ELKAN, Juntae DeLane #DigitalBranding, Michael Brenner, Veronica Stoddart, Joe Pulizzi I joepulizzi.eth, Steve Farnsworth, Evan Kirstel the $B2B Techfluencer, Matt Heinz, Melonie Dodaro, Andy Crestodina, Andrew Davis, Aaron Orendorff, Rachel Miller | #InfluencerMarketing, Gail Gardner, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Intercom
The marketing book for startups
From 2018 · There are a thousand theories, practices, techniques and growth hacks for marketing your product. But which ones matter to startups? This marketing book will show you how to build your brand and sell…
Shared by 276, including Agustin, L. Taylor Banks, Dorota Lipczyńska, Chloe Abrasada, Gerald Soparkar, Weiting Chen, Victor Tolosa, kp 🇺🇦, Ferran Sala, Klaus Eck, Philipp Laurim, Dominik Grolimund, Baadier Sydow 🇿🇦, Jacob Jarnvall, Chris Messina, Oleg Baskov, Vincenzo Tremonte, designshard, Luca M. Sergio, Herbert Bay
Mark Schaefer
The one question that changed my view of marketing forever
4 min read · From 2019 · Changing a view of marketing forever started by asking one simple question. Changing a view of marketing forever started by asking one simple question.
Reader View · Shared by 160, including Susan Gilbert, Shawn Venasse, LARRY ELKAN, Brooke B. Sellas, Carla Johnson - Keynote Speaker, Lee Odden - B2B Content & Influencer Marketing, Jennifer Hurst, Jacob du Toit
Buffer
The Marketer's Toolbox: The 60 Marketing Tools We Use at Buffer
10 min read · From 2017 · As a remote marketing team, tools help us stay connected and do our best work. Here are our marketing team's 60 favorite marketing and productivity tools.
Reader View · Shared by 376, including Brent Summers, Weiting Chen, Ethan Anderson, Kris Fannin, Katja Evertz, Mark Kaigwa, Inurfacesuka Дедечка, Ron Sela, Matthieu de Luze, Stephanie A Kowalski, Twitty, Tris Hussey, Charlie Oliver, Stowe Boyd, krisdahn.eth, Jo Alchin, Marc Wieland, Jonathan Kogan, Shawn Venasse, Marie-Christine Schindler
contentmarketingstack.co
Content Marketing Stack - A curated directory of content marketing resources & tutorials.
From 2015 · A curated directory of content marketing resources & tutorials.
Shared by 201, including Thomas Pleil, Jochen Burkhard, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, ⎝Stéphan Lam⎠, Stephanie A Kowalski, Dominik Grolimund, Mark Kaigwa, Ste Davies, Andrew Cunning, von Moerenburgh, Melanie Deziel (she/her), Thomas Power, Katja Evertz, Philipp Laurim, Nelson Vauxhall, Jonathan Kogan, Jan Firsching 🦦™️, TDMx, Daniel Lawniczak, Klaus Eck
Content Marketing Institute
Marketing 2030
~12 min read · From 2019 · Achieve phenomenal success with the seven laws for the next decade of content marketing from the founder of the Content Marketing Institute
Reader View · Shared by 209, including Michael Brenner, Gail Gardner, Robert Rose, Douglas Burdett, Julia McCoy, Cathy McPhillips, Joe Pulizzi I joepulizzi.eth, Evan Kirstel the $B2B Techfluencer, LARRY ELKAN, Tim Washer, Richard Joerges, Pam Didner, Thomas Pleil, Kelly Hungerford 🌻, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Amanda Todorovich, Martin Jones, Melonie Dodaro, Rachel Miller | #InfluencerMarketing, Shawn Venasse
Ann Handley
The New 4Ps of Marketing
3 min read · From 2019 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
Reader View · Shared by 243, including Matt Heinz, Mark Davy, Thomas Power, Martin Jones, Evan Kirstel the $B2B Techfluencer, LARRY ELKAN, Katja Evertz, Shawn Venasse, Jennifer Hurst, Gail Gardner, L. Taylor Banks
TechCrunch
How Google Analytics ruined marketing
~16 min read · From 2016 · Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic…
Summary · Reader View · Shared by 241, including Liliane Ferrari ™, Andrei Luca, Nico Müller 🇺🇦, Kim Dik, Thomas Pleil, Merkstatt, Rachel Miller | #InfluencerMarketing, Mark Pitman, Bjoern Negelmann, Gianluca Diegoli, Shawn Venasse, Jennifer Hurst, Weiting Chen, Daniel Jörg
Buffer
The Complete Guide to Instagram Marketing
~20 min read · From 2016 · Learn exactly how to create your Instagram marketing strategy from scratch and optimize an existing strategy for long-term success.
Reader View · Shared by 444, including Mark Kaigwa, Ricardo Yasuda, Shawn Venasse, Connecticut SEO, Christian Müller, Johannes Lenz, Klaus Eck, Eleanor | The Copywriter, Claudia Sommer, Dez S. Papp, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC, Dominik Grolimund, Stephanie A Kowalski, Francine Hardaway (hardaway.eth), Chloe Abrasada, designshard, Kevan Lee 👋, Thomas Power, Bjoern Negelmann, Rodrigo Prior
medium.com
Understanding Customer Acquisition Costs — Growth Hacking, Marketing and Venture Capital
5 min read · From 2015 · The framework VCs use
Reader View · Shared by 504, including 🎆 🌸 Samuel Hulick 🌸 🌄, Dominik Grolimund, Kris Fannin, Lailo, Courtney Bolton ★, Greg Meyer, Moritz Meenen, von Moerenburgh, almagentia369, Bjoern Negelmann, Raul Tiru 🌎, Chris Messina, Florian Graillot, Shawn Venasse, Nando 💪🇦🇺🇦🇷, Rodrigo Prior, Rob Moffat, Startupxplore, Mark Kaigwa, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC
Inc.
This Email From Elon Musk to Tesla Employees Is a Master Class in Emotional Intelligence
4 min read · From 2017 · When the going gets tough, true leaders take action.
Reader View · Shared by 477, including ✨ Phil Calçado, Vita Pictura, Galen King, Ian Lurie 🇺🇦, Dominik Grolimund, Gerd Leonhard, Aleyda Solis 🇺🇦, k, Brian Tomlinson 🚢, Aamir Raz, Rand Fishkin, Simon Wüthrich, Thomas Power, Matti Heubner, 🟣 Antonio Vieira Santos #FutureOfWork, Shawn Venasse, Helmi, Dez S. Papp, Shanna Peeples she/her 🏳️🌈, Florian Hanke 🍎
medium.com
So long MVP. Hello Minimum Loveable Product. — The Happy Startup School — Medium
~12 min read · From 2015 · Tactics on how to get your digital ideas to market sooner, but still deliver a product that users fall in love with
Reader View · Shared by 534, including Christian Leu, Daniel Boos, Fabrice Liut 🍌🥑😌, designshard, Casey Smith, Shawn Venasse, Bjorn Larsen, Nicolas Berg, Courtney Bolton ★, Marcus Kuhn, Herbert Bay, Mark Kaigwa, Helmi, Thomas Power, Björn Ognibeni, Ryan Boren, von Moerenburgh, Brandon Uttley, Dominik Grolimund, Brent Summers
TNW
18 best places to promote your startup for virtually nothing
8 min read · From 2017 · When you have launched a startup or prototype, one of the most important strategies to prove is your business concept and gaining early user traction. If you’re like most startup founders, you don’t have much money, nor do you have enough money to hire a PR agency. However, to become a great entrepreneur means you […]
Reader View · Shared by 601, including L. Taylor Banks, Courtney Bolton ★, Raul Tiru 🌎, Dominik Grolimund, designshard, Elia Palme, Ernie Smith, Sara Usinger, Daniel Stefanovic, Grégoire Japiot 🌻, krisdahn.eth, 🟣 Antonio Vieira Santos #FutureOfWork, Thomas Power, Shawn Venasse, Matthias Sala, Harsha Mv, Mathias Böhm, Brent Summers, Parin Vachhani, Sir Lord Travis Wright, Web3 Speaker + #NFTNYC
hotinsocialmedia.com
2020 Social Media Marketing Tips From 20+ Marketing Experts
~12 min read · From 2020 · If you’re looking for the most important 2020 social media marketing tips, I’ve asked more than 20 marketing experts to tell our Hot in Social Media audience their tips & tricks for this year.
Reader View · Shared by 25, including Shane Barker, Madalyn Sklar Digital Marketing since 1996, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Jennifer Hurst, Dan Gingiss - The Experience Maker™, Ted Rubin, LARRY ELKAN, Jason Falls
McKinsey & Company
Modern marketing: What it is, what it isn’t, and how to do it
From 2020 · To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets.
Shared by 228, including Katja Evertz, Jennifer Hurst, Kelly Hungerford 🌻, rudolph regter, Shawn Venasse, Jonathan Kogan
SearchEngineJournal®
The Difference Between Content Marketing & Content Strategy
4 min read · From 2020 · Content marketing and content strategy complement each other perfectly, but they’re not the same thing. Learn the differences – and why you need both.
Reader View · Shared by 247, including Jochen Burkhard, Antonio Ramos, Julia McCoy, Danny Goodwin, Álvaro Felipe, Daniel Schwarz, AJ Ghergich, Jonathan Kogan, Jennifer Hurst, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Stephanie A Kowalski, Gerry Moran, George Waititu, Katja Evertz
