idginsiderpro.com
What is a chief automation officer? And do you need one?
7 min · · Companies are creating a new C-suite position, chief automation officer, to oversee RPA, indicating how important automation has become in the age of digital transformation. · Shared by 56, including Tom Connor, Kirk Borne, Bob Violino, James Gingerich #B2B #Technology #Influencer, Dr. Craig Brown
Entrepreneur
4 Ways Marketing Automation and Personalization Can Work Together
3 min · · We accept automation in our personal lives. So why are we so afraid of using it to optimize our companies? · Shared by 81, including Julie Ewald, Jonathan Kogan, Damien de France 🌍 🕊️🇺🇦, Blake Morgan, 🇺🇦Evan Kirstel #B2B #TechFluencer, Real Marsha Wright®, Optimizely
McKinsey & Company
Modern marketing: What it is, what it isn’t, and how to do it
· To drive growth in the digital age, marketing needs to modernize a specific set of capabilities and mindsets. · Shared by 227, including Jonathan Kogan, Jennifer Hurst, Kelly Hungerford, rudolph regter, Shawn Venasse, Katja Evertz
CB Insights
How Artificial Intelligence Is Automating And Personalizing The Consumer Products Industry
1 min · · From mass personalization to predictive inventory management, this report examines how emerging AI technologies are changing the consumer products industry. · Shared by 15, including Jonathan Kogan