Growth.Design
Social Proof: 7 Practical Examples For Product Teams
6 min · · Discover what social proof is, the science and psychology of why it works and 7 concrete examples that will help you use it to get more customers. · Shared by 81, including Дмитрий Кобец, tcherno, Oliver Raduner, James Young, Jacob du Toit
hyken.com
The Survey Shouldn’t Be the Last Thing the Customer Remembers About You
2 min · · I’m all for getting customer feedback. Ask customers on the way out of a store, call them on a phone or send follow-up surveys via email. · Shared by 42, including Bill Quiseng, Jeff Toister, Tony Hughes, Shep Hyken, Dan Gingiss
MIT Sloan Management Review
The Magic That Makes Customer Experiences Stick
Summary · 15+ min · · Businesses are discovering the power of emotion to forge memorable customer experiences, inspire loyalty and influence purchasing decisions. Drawing from behavioral and quantitative research as well as marketing strategies from automaker Ferrari, watchmaker A. Lange & Söhne, and other high-performing companies, Harvard Business School professor Stefan Thomke delves into the psychology and power of emotional customer experiences in this insightful article for MIT Sloan Management Review. · Shared by 217, including Bill Quiseng, Marsha Collier, Antonio Vieira Santos, Niklaus Gerber, Thomas Billeter, Jeanne Bliss, Annette Franz, CCXP, Jonathan Kogan, Steven Sinofsky, Clemens, Glenn Oberholzer, Johannes Dornisch, getAbstract, Bernhard Huessy, Patrick Walsh, Cătălina Movileanu, Denise Lee Yohn, Bob Sutton, Kelly Hungerford