Nathan Yau
How to Make a Heatmap in Excel
1 min · · Heatmaps quickly translate data tables into a visual form, making them a great tool to explore a new dataset. · Shared by 32, including Katja Evertz, Maarten Lambrechts @maarten@vis.social, Wisevis (also vis.social/@wisevis)
Content Marketing Institute
No Need to Survey, You Already Have Data for Great Storytelling [Examples]
8 min · · It’s never been easier, cheaper, or more meaningful to use data to tell compelling stories your audiences want to read – Content Marketing Institute · Shared by 73, including Stephanie A Kowalski, Neil Hart 💙, AJ Ghergich, Robert Rose, Pam Didner, LARRY ELKAN, Mark Davy
PCMag
The Quantified Employee: How Companies Use Tech to Track Workers
12+ min · · Measuring employee performance with surveillance isn't new, but emerging technologies are helping companies monitor workers in arguably invasive ways. Are you being watched? · Shared by 82, including Dr. David Ballard, Katja Evertz, Ron McIntyre, Tom Connor, 瑞拿頭, Real Marsha Wright®, 🇺🇦Evan Kirstel #B2B #TechFluencer
MarketingLand
Businesses need to think differently about customer feedback data in 2020
2 min · · Improving the customer experience and improve your business operationally means keeping up with the many ways customers communicate with you. · Shared by 13, including Rachel Miller | #InfluencerMarketing
Forbes
Stop Marketing To Millennials Or Gen-Z And Start Marketing To Tribes
3 min · · In 2020, brands can start moving away from traditional demographic segments towards tribes with shared passion points. · Shared by 101, including Martin Jones, 🇺🇦Evan Kirstel #B2B #TechFluencer, Faik Ersoy, Elinor Stutz, Sprout Social, Marsha Collier, Shawn Venasse, milan-fostier, Álvaro Felipe
MarketingProfs
Goodbye Funnel, Hello Flywheel: How to Build the New Customer Experience (CX)
4 min · · New digital experiences have disrupted customer journeys, rendering the traditional funnel obsolete. The new customer journey has more meaningful touchpoints--and increased revenue opportunities. · Shared by 161, including 🇺🇦Evan Kirstel #B2B #TechFluencer, Mark Kaigwa, Gail Gardner, Liliane Ferrari ™, Stephanie A Kowalski, L. Taylor Banks, Michael Musgrove, Jonathan Kogan
Forbes
Customer Experience Measurement: Beware Of Heisenberg
7 min · · Companies that try to measure customer experience often diminish that experience by interrupting customers or requiring high effort responses. · Shared by 94, including Roger Dooley, Neuromarketing, Bob E. Hayes, Marsha Collier, Oscar MacDonald, Johannes Lenz, Jeanne Bliss, LARRY ELKAN