Matt Heinz
Breaking Down the B2B Buyer's Journey
8 min · · Companies who master the B2B buyer's journey are able to enable their buyers, affirm decisions, and generate revenue with predictability and confidence. · Shared by 15, including ANTHONY IANNARINO 🇺🇸, Tony Hughes, Mike Kunkle
MarketingProfs
How to Use Empathy in Your B2B Brand Storytelling
1 min · · Storytelling builds connections with audiences. Empathy helps marketers build narratives that emotionally resonate with customers. Here's what empathetic brand storytelling involves. · Shared by 34, including Matt Heinz, Kelly Hungerford, Klaus Eck, Stephanie A Kowalski, Mike Allton, LARRY ELKAN
toprankblog.com
Should COVID-19 Stop B2B Marketers From Marketing?
2 min · · You've read the news, seen the reports, remarkable real-time graphs and updates from the CDC. Virtually all industry conferences are cancelled or · Shared by 28, including Dr. Ai 🎓#ClassroomWithoutWalls, MarketingProfs, LARRY ELKAN, Julia McCoy, Lisa Loeffler, Lee Odden - B2B Marketing
thinkers360.com
100 B2B Thought Leaders and Influencers to Follow in 2020
2 min · · 100 B2B Thought Leaders and Influencers to Follow in 2020 Here’s the Thinkers360 leaderboard for the top 100 global thought leaders and influencers on Technology for December 2019. Congratulations to… · Shared by 48, including Antonio Vieira Santos, Jim Marous 💯, Marsha Collier, 🇺🇦Evan Kirstel #B2B #TechFluencer, Tom Raftery, Michelle Killebrew, Annette Franz, CCXP, Rachel Miller | #InfluencerMarketing, Oliver Christie, Samantha Kelly, Christoph Trappe, Mike Quindazzi, Keith Keller
Bob Apollo Inflexion-Point FF.ISP 🇪🇺 🇵🇱 🇪🇸
Stretching your customer's value gap
4 min · · Bob Apollo of Inflexion-Point - the value selling experts - on establishing your customer's problem value gap before establishing your solution value gap · Shared by 21, including Tibor Shanto, POC OPEN REDIRECT, Tamara Schenk, Tony Hughes, Deb Calvert
GrowthHackers
Acadium (Formerly GenM) - An Apprentice Marketplace Connecting 30,000 Businesses with 60,000 Marketing Apprentices
4 min · · Building a marketplace business is a notoriously difficult endeavor, but through perseverance and a commitment to a rigorous testing and optimization process, Acadium has beaten the odds and achieved… · Shared by 9, including Sean Ellis
linkedin.com
Accelerating Marketing Performance Today
· In today's multi-billion daily impression social media world where does one go to get real, not fake news, the latest insights, innovate ideas, actionable business competitive knowledge and more. The answer is not simple one as the complexity of communication in the business world is accelerating fa · Shared by 8, including 🇺🇦Evan Kirstel #B2B #TechFluencer, Antonio Vieira Santos
Marketo
Expert Insights | B2B’s Big Bets In 2020
2 min · · To understand the priorities of B2B companies in 2020, we reached out to some B2B experts and executives and asked, “What is your team’s big bet in 2020?” · Shared by 12, including Mike Kunkle, Kelly Hungerford
toprankblog.com
10 Top B2B Influencer Marketing Predictions for 2020
7 min · · In late 2018, B2B influencer marketing was on the industry watch list as predictions for what this year would hold began popping up. And what we saw were · Shared by 28, including Lee Odden - B2B Marketing, Carla Johnson - Keynote Speaker, Lisa Loeffler, LARRY ELKAN, 🇺🇦Evan Kirstel #B2B #TechFluencer, Martin Jones, Steve Farnsworth, AJ Ghergich
Forbes
20 Fresh Examples Of Customer Experience Innovation For B2B
5 min · · Accenture reports that 90% of B2B executives say customer experience is very important to achieving their organizations’ strategic priorities, and many companies are finding innovative solutions. · Shared by 30, including Lee Odden - B2B Marketing, LARRY ELKAN, Dan Gingiss, Blake Morgan, Tony Restell, Matt Heinz, DestoWakabayashi, Bill Quiseng
toprankblog.com
5 B2B Brands Innovating with AR & AI Marketing
4 min · · Augmented reality and artificial intelligence aren’t just for B2C marketers anymore, and we have 5 B2B brands innovating with AR and AI. · Shared by 19, including 🇺🇦Evan Kirstel #B2B #TechFluencer, LARRY ELKAN, Carla Johnson - Keynote Speaker, Lee Odden - B2B Marketing, Lisa Loeffler
Inc.
4 Characteristics of an Ideal B2B Influencer
4 min · · B2B influencer marketing relies heavily on the high level of trust that brands put in industry experts, so it's imperative for brands to partner with the right influencer to help them effectively… · Shared by 22, including Mike Allton, LARRY ELKAN, Goldie Chan 💚, Real Marsha Wright®, Rachel Miller | #InfluencerMarketing
MarketingProfs
2020 B2B Content Marketing Benchmarks, Budgets, and Trends: A First Look at New Research
2 min · · Here are the 2020 B2B content marketing research results from MarketingProfs and CMI. See what key actions and approaches you can take to improve your content marketing program. · Shared by 29, including Gail Gardner, Martin Jones, Drew McLellan (he/him), Ann Handley, Matt Heinz, Mike Kunkle