In this interview about her new book, Imagine It Forward, Beth Comstock discusses how we can use our imagination to redefine our roles, how we can scale new ideas across organizations, and why creativity will be a key job skill in the years ahead.
Case studies are an excellent way to build trust, mitigate customer objections and increase your sales as they work to influence your customer’s purchasing decision. Imagine you’ve just come across brand-new marketing automation software. Your business has survived without it, but you’re convinced it
Today Facebook will sell shares in one of the biggest tech IPOs in history. New investors will gobble up the stock to get a piece of the global phenomenon famously started in Mark Zuckerberg’s dorm room in 2004. But while owning the stock will have quantifiable value
The growth rate of a company depends on many factors. However, savvy marketers can effectively use growth hacking tools to move the company's growth chart. We have prepared a list of 39 of the best growth hacking tools that will help marketers to achieve
Your computer is one of your most important business assets, especially if you’re a content creator or digital marketer. Scott Winterroth shares 7 different tips with app recommendations for organizing, maintaining and protecting your digital work environment.
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