“I have to go, this pitch is making me physically ill.” That’s what I heard from a friend of mine during the pitch portion of a recent event we went to. Have you ever gotten that uncomfortable feeling in the pit of your stomach
I'm not going to lecture you on the importance of content marketing. You understand that already. I'm not going to present a bunch of stats that prove content marketing is arguably the only marketing left. And I'm not going to show you how to
Small businesses are in crisis… a messaging crisis. They all think they sound different, yet in the eyes of potential customers it all sounds the same. Here's why most small business marketing messages fall short—and what you can do about it.
Content marketing is no longer simply about writing blog posts. In 2018, you need to think big about how you can engage your audience in as many ways as possible - and the opportunities are only growing, thanks to tools and platforms that can
Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. For those looking for what’s now and what’s next,
For most bloggers, December is the month where traffic starts to nose dive. After all, it is the holiday season. It’s a time to reflect on the events of the past year, and spend time with loved ones. With traffic nose diving, you could
What is "Slow Content"? It’s the key to getting new clients. A lot of you might feel overwhelmed by how much content you think you need to produce just to move the needle and get new clients. The good…
I have spent the better part of the last decade working in the marketing personalization space and I can say with confidence that personalization that can be described as intrusive, creepy or offensive is not personalization.