Before we dive into “Cashvertising”… Drew Eric Whitman is a longtime advertising and marketing specialist. He utilizes psychology to break down the key components of why a consumer will buy one product over another. Backed by extensive research and presented in an easily digestible
Martin Lindstrom begins “Buy*ology” with the idea that something is inherently not right — or rotten — in the field of advertising. Traditional research methods of marketing aren’t working. Why? Because they’re outdated and based on facts that are not actual facts. In fact,
If you look around online, it’s obvious that people lack imagination. Most marketing materials you see online follows the same, dreadfully mundane pattern. To jog your (and my own) creativity, I’ve decided to put together a host of advertising and marketing ideas that are
Let’s start with the obvious: The skill – and ability – of “Great Leads” that breaks through all the noise… …Will increase your results dramatically. 80% of the success of an ad or a sales letter comes from the lead, the first 500-800 words
You ever wonder why memes seemingly came out of nowhere… And are so popular that we can’t imagine a time without them? They seemingly just came into existence and now, most of the online “world” couldn’t exist without them. While we’d all like to
Vanity Fair created this tongue-in-cheek 4.5-minute video in which actress Emilia Clarke recreates some of the most generic business stock photos. "I feel confident that making stock footage is what I'll be known for forever," says Clarke, who's currently best known for her roles
Go beyond the buzzword and get a feel for what content marketing is all about. Good content is personalized, long enough to answer the tough questions, and interesting enough to make people want to read and share it.
Yep. He got in and it’s…interesting. Some of you love that it happened, others can’t stand it, and most are cautiously hopeful/optimistic. This post isn’t to get you angry, nor to play on the popularity of the topic. There is a real reason the
We all know marketing campaigns convert better when they're segmented and personalized, so it's no wonder geo-targeting can help you convert better. See how to get a geo-targeted popup offer up on your site as quickly as this afternoon.
Not for the faint of heart, but beneficial to many. “Words that Work” by Dr. Frank Luntz can be read by just about anyone, from those who identify themselves as an everyday reader, through CEOs or politicians, marketing professionals or educators. This delve into
There are so many Google Analytics Features to utilize, and some provide more value than others for certain businesses. We pooled a group of experts to find commonalities between features they thought brought in value, but were underutilized across the board.
We recently interviewed Austin Distel, employee #1 and Director of Marketing at Proof, on the SaaS Breakthrough Podcast to learn how they grew from 0 to $1.8M ARR in under a year. Here are our main takeaways from the interview!
Discover the best links from around the web.
Sign up to see more.
Sign up for Refind to get their most relevant links in your feed.