9 Best Articles in 2021
Greylock
The Five Types of Virality
Greylock
8 min read · 270 saves · From 2016 · and choosing the right one for your product to grow
medium.com
9 Ways to Build Virality into your Product
medium.com
10 min read · 120 saves · From 2018 · Gabor Cselle · If your startup is building a consumer product, your product has to be viral. For consumer products, the average revenue per user tends to…
Reforge
The One Growth Metric that Moves Acquisition, Monetization, and Virality
Reforge
10 min read · 113 saves · From 2017 · In 2014, my team and I had been digging into retention for our new HubSpot Sales product. The more we unearthed, the more I realized how critical improving retention was to blowing out the product’s…
In Marketing
TechCrunch
You’re Still Modeling Growth Incorrectly
TechCrunch
9 min read · 78 saves · From 2016 · When I first got the job running marketing at Mint, founder and CEO Aaron Patzer told me that we had to get Mint to 100,000 users within six months of launching. The number itself didn’t…
medium.com
What Does This Guy Know About Virality That No One Else Does?
medium.com
8 min read · 50 saves · From 2014 · How did Neetzan Zimmerman single-handedly drive 17 million unique visitors for Gawker in a month?
Andrew Chen
How do I balance user satisfaction versus virality?
Andrew Chen
2 min read · 13 saves · From 2012 · Originally asked on Quora. If you find yourself mostly thinking about balancing satisfaction versus virality, you’re probably doing it wrong. The Quora question is a false dilemma, because it asks you…
cloudsponge.com
What is virality and how to build it into your product? The ultimate guide. #virality #viralproduct
cloudsponge.com
10 min read · 12 saves · From 2019 · Wondering how to build virality into your product to boost its growth? Find out everyting about it from our ultimate guide to building viral products
The Verge
A military expert explains why social media is the new battlefield
The Verge
10 min read · 30 saves · From 2018 · Andrew Liptak
Greylock
The Five Types of Virality
Greylock
~11 min read · 22 saves · From 2016 · and choosing the right one for your product to grow
More like this
slideshare.net
Network Effects
slideshare.net
40 saves · From 2017 · Network Effects A N U H A R I H A R A N E T A L What are network effects? Properties, terms, and laws of networks Strategies for building network effects What aren’t network effects? Case studies of…
digg.com
Why Audio Never Goes Viral
digg.com
20+ min read · 37 saves · From 2014 · With a community of creators uncomfortable with the value of virality, an audience content to watch grainy dashcam videos, and platforms that discourage sharing, is a hit-machine for audio possible? And is it something anyone even wants?
blog.kissmetrics.com
A Recipe of Viral Features Used by the Fastest Growing Startups
blog.kissmetrics.com
~15 min read · 30 saves · From 2014 · Virality is not a single feature. It’s a design principle. It’s not a result of good luck. It’s engineered. Forget about forcing users to use random share buttons.
appvirality.com
How Buffer Growth Hacked To Reach 1.2 Million Users and $2M in 3 Years
appvirality.com
5 min read · 29 saves · From 2015 · Buffer was launched in late 2010. Since then it has grown to more than 1.2 million users worldwide. How did they achieve such growth? I will try to answer this question in this article.
appvirality.com
Purrfect!- How Product Hunt Nailed Growth
appvirality.com
7 min read · 25 saves · From 2016 · How Product Hunt scaled growth- A case study.
viral-loops.com
Viral Loops | Virality Made Easy For Startups
viral-loops.com
3 min read · 25 saves · From 2016 · Viral Loops is a referral marketing platform to launch template-based referral campaigns.
BuzzFeed
"Fire And Fury" Is The First Book Of The Post-Truth Social Media Era
BuzzFeed
5 min read · 24 saves · From 2018 · The Trump tell-all is an incendiary piece of factually debatable content that’s perfectly engineered for virality and, depending on your side, a confirmation of every politically motivated suspicion.
TechCrunch
WhatsApp’s new limit cuts virality of ‘highly forwarded’ messages by 70%
TechCrunch
1 min read · 14 saves · 2020-04-27 · WhatsApp’s bid on cutting virality of messages circulating on its platform by introducing an additional limit earlier this month has already started to pay off. The Facebook -owned service said on…
The Economist
WhatsApp suggests a cure for virality
The Economist
4 min read · 15 saves · From 2018 · Other tech firms should watch and learn
