8 Best Articles on Split Testing
The most useful articles on split testing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Split Testing Articles
At a glance: these are the articles that have been most read, shared, and saved on split testing by Refind users in 2023 so far.
What is ...?
New to #split testing? These articles make an excellent introduction.
The Ultimate Beginner’s Guide to A/B Testing
Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also…
What is SEO split testing?
Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google…
A/B and see: a beginner's guide to A/B testing
Just Eat Senior Product Designer Kevin Stone discusses what A/B testing is, why you should do it, and its limitations.
Short Articles
Short on time? Check out these useful short articles on split testing—all under 10 minutes.
5 Ways You Might Mess up When Running SEO Split Tests
SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of…
Early Results from Split Testing JavaScript for SEO
We've been testing what happens when pages rely on JavaScript to render properly - and one of our first tests showed an uplift when we removed a reliance on JS:
What Are Outliers in SEO A/B Testing?
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
Long Articles
These are some of the most-read long-form articles on split testing.
Minimum Sample Size: How Many Users is Enough?
A/B testing is everywhere and easier than ever. Learn how to determine how many users is enough when split testing on the web.
A Roadmap To Becoming An A/B Testing Expert
A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion.
Publications
We monitor hundreds of publications, blogs, newsletters, and news sources in Split Testing, including:
Moz
The most trusted authority in online search with a powerful #SEO toolset proven to improve your brand's position. Whether big or small, we have the solution.
Smashing Magazine 🇺🇦 🏳️🌈
An online magazine for designers and web developers. Questions? We've got your back: @SmashingSupport, @SmashingConf. Curated by Iris, Vitaly and the team.
Semrush
Online visibility management SaaS platform that has been used by over 10,000,000 marketers worldwide 🔥
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Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful. We favor timeless pieces—links with long shelf-lives, articles that are still relevant one month, one year, or even ten years from now. These lists of the best resources on any topic are the result of years of careful curation.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
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The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Which sources does Refind monitor on split testing?
We monitor hundreds of sources on split testing, including Moz, Smashing Magazine 🇺🇦 🏳️🌈, Semrush, and many more.
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