8 Best Articles on Split Testing
The most useful articles on split testing from around the web—beginners to advanced—curated by thought leaders and our community. We focus on timeless pieces and update the list whenever we discover new, must-read articles or videos—make sure to bookmark and revisit this page.
Top 5 Split Testing Articles
At a glance: these are the articles that have been most read, shared, and saved on split testing by Refind users in 2023.
What is ...?
New to #split testing? These articles make an excellent introduction.
The Ultimate Beginner’s Guide to A/B Testing
Even if you are a relatively new internet user, you’re bound to have encountered the term A/B testing, or split testing. It’s hard to miss, since we’re no longer just split testing websites, but also…
What is SEO split testing?
Last week I tweeted an explanation of how we know that an increase or decrease in SEO performance was caused by a change that we made or by an external factor like seasonality, competitors, Google…
A/B and see: a beginner's guide to A/B testing
Just Eat Senior Product Designer Kevin Stone discusses what A/B testing is, why you should do it, and its limitations.
Short Articles
Short on time? Check out these useful short articles on split testing—all under 10 minutes.
5 Ways You Might Mess up When Running SEO Split Tests
SEO split testing is a relatively new concept, but it’s becoming an essential tool for any SEO who wants to call themselves data-driven. People have been familiar with A/B testing in the context of…
Early Results from Split Testing JavaScript for SEO
We've been testing what happens when pages rely on JavaScript to render properly - and one of our first tests showed an uplift when we removed a reliance on JS:
What Are Outliers in SEO A/B Testing?
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
Long Articles
These are some of the most-read long-form articles on split testing.
Minimum Sample Size: How Many Users is Enough?
A/B testing is everywhere and easier than ever. Learn how to determine how many users is enough when split testing on the web.
A Roadmap To Becoming An A/B Testing Expert
A/B testing, also known as split testing, is the method of pitting two versions of a landing page against each other in a battle of conversion.
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