- Steve Jobs’s real talent wasn’t design—it was seduction
- The Spiegel Scandal and the Seduction of Storytelling
- The Oscar Wilde of YouTube fights the alt-right with decadence and seduction
- The Reductive Seduction of Other People’s Problems
- The power of seduction in our everyday lives
Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hB With nearly a decade of experience in the animation industry, working on projects for...
Michael Hageloh spent 22 years at Apple. But he contends that he didn’t spend any of it selling. Hageloh shows the ways Apple built “magic” into its image and products through marketing that always seduced but never sold. He credits Steve Jobs as the “conductor” of the process of making consumers fall deeply in love with Apple products and in the Apple community. Though he makes a few extravagant claims – such as that Apple changed the world in ways Facebook and Google haven’t – Hageloh provides valuable marketing strategies for any company seeking to strengthen its connection to its customers.
“Everyone who writes knows the seduction of the narrative.” — Bernhard Pörksen in Die Zeit
An elegant middle finger to the putrefying swamps of the internet
“If you’re young, privileged, and interested in creating a life of meaning, of course you’d be attracted to solving problems that seem…
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