9 Best Articles in 2021
medium.com
“What’s the ROI of UX?”
medium.com
7 min read · 108 saves · From 2018 · The most idiotic question ever asked.
marketinginsidergroup.com
7 Content Marketing ROI Templates and Tools
marketinginsidergroup.com
4 min read · 69 saves · From 2018 · You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content…
Neal Schaffer
Content Marketing ROI: 10 Essential Metrics to Track
Neal Schaffer
7 min read · 94 saves · 2020-05-15 · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage.
In UX
Nielsen Norman Group
Three Myths About Calculating the ROI of UX
Nielsen Norman Group
4 min read · 72 saves · 2020-09-07 · Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.
Lilach Bullock
How to measure your social media ROI
Lilach Bullock
10 min read · 55 saves · From 2016 · Do you want to know what your social media ROI is? Find out how to measure your social media success and return on investment.
Content Marketing Institute
How to Make the Content Marketing Case With ROI
Content Marketing Institute
6 min read · 24 saves · 2019-07-02 · Learn how to make the business case for content marketing and address the ROI issue up front – Content Marketing Institute
Tom Fishburne
The ROI of Marketing
Tom Fishburne
8 min read · 145 saves · From 2018 · CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the "existential crisis of the CMO." He says it's essential for marketers to think and talk more like business managers than communications experts. As Raja says, "Because many CMOs have risen through the creative route, much more than the financial route, they are like a rabbit caught in
blog.thesocialms.com
The ROI of Storytelling
blog.thesocialms.com
4 min read · 18 saves · From 2015 · Susanna Gebauer · Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.
blog.ladder.io
10 Go-To B2B Marketing Tactics Guaranteed to Increase ROI
blog.ladder.io
~12 min read · 40 saves · From 2017 · Need to supercharge your B2B marketing plan? Check out the go-to B2B marketing tactics Ladder strategists use to grow our clients' businesses.
Trending
TechCrunch
In Marketing
Entrepreneur
Here's Why Brands Are Failing at Influencer Campaigns (and What to Focus on in 2021)
Entrepreneur
4 min read · 54 saves · Jan 5th · When properly implemented, influencer marketing can bolster your ROI to new heights.
CMSWire.com
Goodbye Content ROI, Hello Content ROE
CMSWire.com
3 min read · 10 saves · 2020-12-16 · Anjali Yakkundi · As you look toward a (hopefully) brighter 2021, make a resolution to break with content ROI.
In Marketing
marketinginsidergroup.com
Your B2B Marketing Budget Playbook for 2021 Success [Research]
marketinginsidergroup.com
8 min read · 39 saves · 2020-12-21 · Michael Brenner · B2B marketing budgets were largely spared in 2020, but marketers face tighter ROI scrutiny. Use this list to adjust your strategy.
More like this
Startups.com
A Complete Guide To Marketing ROI Tracking
Startups.com
9 min read · 33 saves · From 2017 · Jose 'Caya' Cayasso, CEO and Co-Founder of Slidebean, shares his complete guide to Marketing ROI Tracking and using Google Analytic Tools.
Forbes
How To Prove The ROI Of Customer Experience
Forbes
4 min read · 46 saves · 2020-09-07 · To showcase the ROI of customer experience, changemakers need to connect money and data to key aspects of the customer journey.
Social Media Today
Ways to Track Influencer Marketing ROI [Infographic]
Social Media Today
2 min read · 30 saves · From 2018 · Gaurav Sharma · Ever wondered what the ROI of influencer marketing is? How much do brands invest and get in return? This infographic provides some insight.
In Marketing
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · 243 saves · 2019-11-12 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
Buffer
Why We Stopped Focusing on Social Media ROI
Buffer
6 min read · 27 saves · From 2014 · The unique way we look at social media ROI and conversions on the Buffer blog.
Social Media Today
The ROI of Social Media [Infographic]
Social Media Today
2 min read · 31 saves · From 2018 · Are you having trouble quantifying your social media marketing efforts? You're not alone - here's a listing of some of the most common challenges in tracking social ROI.
In SEO
SearchEngineJournal®
How to Calculate ROI for SEO When Targeting a Set of Keywords
SearchEngineJournal®
7 min read · 44 saves · 2020-10-22 · This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
Marketo Engage
Why Marketing ROI Is So Important, and How You Can Measure It
Marketo Engage
2 min read · 21 saves · 2019-10-29 · Marketing ROI is the key to claiming your contribution to sales. But measuring ROI means gathering the right metrics at every stage of your campaigns.
Inc42
Can We Judge AI By Its Halo, Not RoI?
Inc42
6 min read · 36 saves · 2020-08-16 · The Covid-19 pandemic has made RoI on AI redundant. The worldwide adoption of AI has busted the myth that AI requires intensive investment on infrastructure, process changes, and manpower. It has been…
