9 Best Articles in 2022
🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Content Marketing ROI: 10 Essential Metrics to Track
🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
7 min read · From 2020 · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage.
Reader View · Shared by 97, including Daniel Schwarz, Tom Pick | #B2Bmarketing guy, Damien de France 🌍 🕊️🇺🇦, Katja Evertz, Nancy Nardin, LARRY ELKAN, Davy De Pauw, Dan Gingiss - The Experience Maker™
marketinginsidergroup.com
7 Content Marketing ROI Templates and Tools
marketinginsidergroup.com
5 min read · From 2018 · You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content…
Reader View · Shared by 69, including Klaus Eck, Harsha Mv, Rachel Miller | #SAPSapphireOrlando, Peter Wennersten, Jochen Burkhard, Thomas Pleil
medium.com
“What’s the ROI of UX?”
medium.com
7 min read · From 2018 · The most idiotic question ever asked.
Reader View · Shared by 107, including Stefan Weber, Gabriele, Christian P. Stobbe, Erick Mazer Yamashita, Mohamed Azazy, Sascha Brossmann (he/him) 🇪🇺🇺🇦, Kim Schläpfer, Patrick Sanwikarja, Mark Kaigwa, Reto Laemmler
Lilach Bullock
How to measure your social media ROI
Lilach Bullock
10 min read · From 2016 · Do you want to know what your social media ROI is? Find out how to measure your social media success and return on investment.
Reader View · Shared by 60, including Igor Varyvoda, Peter Wennersten, Gérard Godin, Michael Musgrove, five5star // Design Graphique, Jobologies, Yann “shalf@mastodon.social” Heurtaux 不停, Joanna Strom, Amel Mehenaoui, Eleanor | The Copywriter☀️
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · From 2019 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
Reader View · Shared by 243, including Matt Heinz, Mark Davy, Thomas Power, Martin Jones, Evan Kirstel the $B2B Techfluencer, LARRY ELKAN, Katja Evertz, Shawn Venasse, Jennifer Hurst, Gail Gardner, Taylor Banks 🌻🇺🇸🇺🇦
marketinginsidergroup.com
What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
marketinginsidergroup.com
5 min read · 2021-04-12 · Learn about paid, owned, and earned media and how they support content marketing. Also, discover which one drives more ROI.
Reader View · Shared by 54, including Carla Johnson - Keynote Speaker, Robert Rose, Rachel Miller | #SAPSapphireOrlando, Michael Brenner, Mark Davy
Nielsen Norman Group
Three Myths About Calculating the ROI of UX
Nielsen Norman Group
5 min read · 2020-09-07 · Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.
Reader View · Shared by 72, including Stu Collett, Josh Blaha, Gabriele, Mark Kaigwa
Content Marketing Institute
How to Make the Content Marketing Case With ROI
Content Marketing Institute
6 min read · From 2019 · Learn how to make the business case for content marketing and address the ROI issue up front – Content Marketing Institute
Reader View · Shared by 24, including RebelMouse, Katja Evertz, Rachel Miller | #SAPSapphireOrlando
Forbes
How To Prove The ROI Of Customer Experience
Forbes
5 min read · 2020-09-07 · To showcase the ROI of customer experience, changemakers need to connect money and data to key aspects of the customer journey.
Reader View · Shared by 46, including Blake Morgan, Adrian Swinscoe, Terence Mills, DestoWakabayashi, Kate Nasser, Dan Gingiss - The Experience Maker™, Bill Quiseng
Trending
foleon.com
How To Deal With Slow ROI on Inbound Marketing
foleon.com
~12 min read · Apr 1st · Find out how to audit and measure your performance and ROI so you know that your inbound strategy is really working.
Reader View · Shared by 9, including Raul Tiru 🌎
Neil Patel
12 Best Programmatic Advertising Platforms to Use in 2022
Neil Patel
9 min read · May 9th · What are the best programmatic advertising platforms? Here are 12 of the top platforms to help you drive ROI.
Ahrefs
How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)
Ahrefs
10 min read · May 17th · Tackle this challenging SEO problem.
Reader View · Shared by 16, including AJ Ghergich, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Moz
Case Study: The ROI of Re-optimizing Content (Plus Bonus How-To)
Moz
9 min read · Mar 23rd
Reader View · Shared by 9, including AJ Ghergich, Rachel Miller | #SAPSapphireOrlando
More like this
SearchEngineJournal®
How to Calculate ROI for SEO When Targeting a Set of Keywords
SearchEngineJournal®
8 min read · 2020-10-22 · This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data.
Reader View · Shared by 43, including Danny Goodwin
TechCrunch
How artificial intelligence will be used in 2021
TechCrunch
3 min read · 2020-12-31
Reader View · Shared by 154, including Terence Mills, ipfconline 🇺🇦, niazakhan, Warren Whitlock, Iain Brown, PhD, Gabriele, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, Andreas Staub, Nicolas Babin #AmazonPartner
Marketing Week
Adidas: We over-invested in digital advertising
Marketing Week
3 min read · From 2019 · Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building.
Reader View · Shared by 147, including Mark Kaigwa, Gianluca Diegoli, Anthony Hamelle, JD Prater, Thomas Power, Bernhard Huessy, Katja Evertz, Moritz Orendt, Simon Wüthrich, Stephanie A Kowalski, William Harris, Abel Caballero Díaz, Shawn Venasse, Samantha Kelly
Inc42
Can We Judge AI By Its Halo, Not RoI?
Inc42
6 min read · 2020-08-16 · The Covid-19 pandemic has made RoI on AI redundant. The worldwide adoption of AI has busted the myth that AI requires intensive investment on infrastructure, process changes, and manpower. It has been…
Reader View · Shared by 36, including Iain Brown, PhD, ipfconline 🇺🇦, Marc R Gagné MAPP 🍁, David Doughty, Nicolas Babin #AmazonPartner, Andreas Staub
Startups.com
A Complete Guide To Marketing ROI Tracking
Startups.com
9 min read · From 2017 · Jose 'Caya' Cayasso, CEO and Co-Founder of Slidebean, shares his complete guide to Marketing ROI Tracking and using Google Analytic Tools.
Reader View · Shared by 33, including Sorin Amzu, Daniel Jörg, Sunil Neurgaonkar, Yazeed Al Oyoun, Genialy Agency, Igor Varyvoda, Peter Wennersten, Matthew J. Adams
Social Media Examiner
How to Measure Your Social Marketing
Social Media Examiner
~13 min read · From 2020 · Find out how return on investment (ROI) differs from return on ad spend (ROAS) and learn how to calculate ROI for your social media marketing.
Reader View · Shared by 77, including Evan Kirstel the $B2B Techfluencer, Mari Smith, CarlosGil.eth, Madalyn Sklar Digital Marketing since 1996, Christopher S. Penn, Teresa Heath-Wareing, Gero Pflüger, Builtvisible, Michael A. Stelzner, Katja Evertz
Tom Fishburne
The ROI of Marketing
Tom Fishburne
8 min read · From 2018 · CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the "existential crisis of the CMO." He says it's essential for marketers to think and talk more like business managers than communications experts. As Raja says, "Because many CMOs have risen through the creative route, much more than the financial route, they are like a rabbit caught in
Reader View · Shared by 148, including Klaus Eck, Jochen Burkhard, Johannes Lenz, Scott Brinker, Simon Wüthrich, Daniel Schwarz, Krishna, Mariella Petrigni 🌍 Translator
CXL
How to Measure Content Marketing ROI: A Simple 4 Step Process
CXL
~12 min read · From 2017 · Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media
Reader View · Shared by 25, including Ron Sela, Jobologies, Gérard Godin, Matthew J. Adams, Claus Heller 🇺🇦, Sorin Amzu, samz
blog.ladder.io
10 Go-To B2B Marketing Tactics Guaranteed to Increase ROI
blog.ladder.io
~13 min read · From 2017 · Need to supercharge your B2B marketing plan? Check out the go-to B2B marketing tactics Ladder strategists use to grow our clients' businesses.
Reader View · Shared by 42, including Will Preston, Igor Varyvoda, Gérard Godin, Laurie Wang
