9 Best Articles in 2021
medium.com
marketinginsidergroup.com
7 Content Marketing ROI Templates and Tools
marketinginsidergroup.com
5 min read · From 2018 · You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content…
Neal Schaffer
Content Marketing ROI: 10 Essential Metrics to Track
Neal Schaffer
7 min read · 2020-05-15 · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage.
Nielsen Norman Group
Three Myths About Calculating the ROI of UX
Nielsen Norman Group
5 min read · 2020-09-07 · Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design.
Lilach Bullock
How to measure your social media ROI
Lilach Bullock
10 min read · From 2016 · Do you want to know what your social media ROI is? Find out how to measure your social media success and return on investment.
Content Marketing Institute
How to Make the Content Marketing Case With ROI
Content Marketing Institute
6 min read · From 2019 · Learn how to make the business case for content marketing and address the ROI issue up front – Content Marketing Institute
Tom Fishburne
The ROI of Marketing
Tom Fishburne
8 min read · From 2018 · CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the "existential crisis of the CMO." He says it's essential for marketers to think and talk more like business managers than communications experts. As Raja says, "Because many CMOs have risen through the creative route, much more than the financial route, they are like a rabbit caught in
blog.thesocialms.com
The ROI of Storytelling
blog.thesocialms.com
5 min read · From 2016 · Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.
blog.ladder.io
10 Go-To B2B Marketing Tactics Guaranteed to Increase ROI
blog.ladder.io
~13 min read · From 2017 · Need to supercharge your B2B marketing plan? Check out the go-to B2B marketing tactics Ladder strategists use to grow our clients' businesses.
Trending
CMSWire.com
Searching for ROI in Artificial Intelligence Deployments
CMSWire.com
5 min read · Jul 21st · Businesses are turning to AI for a competitive edge. However, AI is expensive, requires considerable investment and ROI is not guaranteed.
modelop.com
ROI Calculator Form
modelop.com
Jul 7th · ROI Calculator Form | Transform any Analytic Model with ModelOps & MLOps
SearchEngineJournal®
27 Must Ask Questions for New SEO Clients
SearchEngineJournal®
5 min read · Jun 4th · Ask these 27 questions to help ensure you have a smooth onboarding process and are set up to improve ROI and meet their business objectives.
smoothapps.com
13 Reasons Why The ROI Of Your Agile Training Died! (And How You Can Save It The…
smoothapps.com
2 min read · Jul 23rd · 1. I did not clarify up front to my prospects how important their ROI is to me 2. After closing the deal, I did not educate my clients on the definition of ROI
More like this
Startups.com
A Complete Guide To Marketing ROI Tracking
Startups.com
9 min read · From 2017 · Jose 'Caya' Cayasso, CEO and Co-Founder of Slidebean, shares his complete guide to Marketing ROI Tracking and using Google Analytic Tools.
Forbes
How To Prove The ROI Of Customer Experience
Forbes
5 min read · 2020-09-07 · To showcase the ROI of customer experience, changemakers need to connect money and data to key aspects of the customer journey.
CXL
How to Measure Content Marketing ROI: A Simple 4 Step Process
CXL
~12 min read · From 2017 · Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media
Buffer
How to Calculate Social Media ROI
Buffer
4 min read · From 2015 · Step-by-step instructions on how to calculate social media ROI for your marketing.
Social Media Today
Ways to Track Influencer Marketing ROI [Infographic]
Social Media Today
3 min read · From 2018 · Ever wondered what the ROI of influencer marketing is? How much do brands invest and get in return? This infographic provides some insight.
InVision
How to estimate the ROI of design work
InVision
5 min read · 2020-06-12 · If you want to convince a business person, figure out where the potential business value is. Draw a profit tree and identify which lever will improve.
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · 2019-11-12 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
Buffer
Why We Stopped Focusing on Social Media ROI
Buffer
7 min read · From 2014 · The unique way we look at social media ROI and conversions on the Buffer blog.
Marketo
Why Marketing ROI Is So Important, and How You Can Measure It
Marketo
2 min read · 2019-10-29 · Marketing ROI is the key to claiming your contribution to sales. But measuring ROI means gathering the right metrics at every stage of your campaigns.
