9 Best Articles in 2022
Benji Hyam
Most Companies Measure Content Marketing ROI Incorrectly. Here’s Why (and How to Fix It).
Benji Hyam
~12 min read · Jan 17th · Shared by 116, including Rachel Miller | #InfluencerMarketing, Gini Dietrich
Smashing Magazine 🇺🇦 🏳️🌈
One Formula To Rule Them All: The ROI Of A Design System — Smashing Magazine
Smashing Magazine 🇺🇦 🏳️🌈
~12 min read · Sep 9th · Design systems are a crucial success factor for digital businesses, and virtually every major player works with one. Still, they can sometimes be hard to sell to management. Here’s a ready-to-use… · Shared by 148, including Gabriele
🇺🇦 Neal Schaffer #StandWithUkraine
Content Marketing ROI: 10 Essential Metrics to Track
🇺🇦 Neal Schaffer #StandWithUkraine
7 min read · From 2020 · Content marketing ROI is a method for establishing how much revenue you generated from your content marketing efforts. It’s measured as a percentage. · Shared by 97, including Daniel Schwarz, Tom Pick | #B2Bmarketing guy, Damien de France 🌍 🕊️🇺🇦, Katja Evertz, Nancy Nardin, LARRY ELKAN, Davy De Pauw, Dan Gingiss - The Experience Maker™
Michael Brenner
7 Content Marketing ROI Templates and Tools
Michael Brenner
5 min read · From 2018 · You know measuring the ROI of your content marketing is important. It’s the only way to quantitatively gauge the success and worth of your content. But, let’s face it. Without a workable content… · Shared by 69, including Klaus Eck, Harsha Mv, Rachel Miller | #InfluencerMarketing, Peter Wennersten, Jochen Burkhard, Thomas Pleil
medium.com
“What’s the ROI of UX?”
medium.com
7 min read · From 2018 · The most idiotic question ever asked. · Shared by 107, including Stefan Weber, Gabriele, Christian P. Stobbe, Erick Mazer Yamashita, Mohamed Azazy, Sascha Brossmann (he/him) 🇪🇺🇺🇦, Kim Schläpfer, Patrick Sanwikarja, Mark Kaigwa, Reto Laemmler
Lilach Bullock
How to measure your social media ROI
Lilach Bullock
10 min read · From 2016 · Do you want to know what your social media ROI is? Find out how to measure your social media success and return on investment. · Shared by 60, including Igor Varyvoda, Peter Wennersten, Gérard Godin, Michael Musgrove, five5star // Design Graphique, Jobologies, Yann “shalf@mastodon.social” Heurtaux 不停, Joanna Strom, Amel Mehenaoui, Eleanor | The Copywriter
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · From 2019 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing. · Shared by 244, including Matt Heinz, Mark Davy, Thomas Power, Martin Jones, Evan Kirstel the $B2B Techfluencer, LARRY ELKAN, Katja Evertz, Shawn Venasse, Jennifer Hurst, Gail Gardner, L. Taylor Banks
Michael Brenner
What Are Paid, Owned, and Earned Media, and Which One Drives More ROI?
Michael Brenner
5 min read · 2021-04-12 · Learn about paid, owned, and earned media and how they support content marketing. Also, discover which one drives more ROI. · Shared by 54, including Carla Johnson - Keynote Speaker, Robert Rose, Mark Davy, Rachel Miller | #InfluencerMarketing
UX Collective
Product Analytics: a guide on data-driven product management
UX Collective
~12 min read · Aug 11th · Use data to maximize ROI. Say NO to low-value work and YES to game-changing opportunities. · Shared by 195
Trending
Smashing Magazine 🇺🇦 🏳️🌈
One Formula To Rule Them All: The ROI Of A Design System — Smashing Magazine
Smashing Magazine 🇺🇦 🏳️🌈
~12 min read · Sep 9th · Design systems are a crucial success factor for digital businesses, and virtually every major player works with one. Still, they can sometimes be hard to sell to management. Here’s a ready-to-use… · Shared by 148, including Gabriele
UX Collective
Product Analytics: a guide on data-driven product management
UX Collective
~12 min read · Aug 11th · Use data to maximize ROI. Say NO to low-value work and YES to game-changing opportunities. · Shared by 195
CIO.com
Measuring the business impact of AI
CIO.com
7 min read · Sep 8th · Taking stock of AI ROI is challenging but essential. IT leaders and industry observers lend insights on how to get a clear idea of whether your AI efforts are paying off. · Shared by 98, including ipfconline, James Gingerich, @Expeflow #WorkEasier #RPA, Nicolas Babin, Evan Kirstel the $B2B Techfluencer, Terence Mills, Harold Sinnott 📲 #DigitalTransformation #DTW, Theodora (Theo) Lau - 劉䂀曼 🌻, Dr. Sally Eaves #InnoTrans2022 #GTC22
Customer Experience Magazine
Prove the ROI of your customer experience programmes in 3 steps
Customer Experience Magazine
3 min read · Sep 20th · How to prove the ROI of customer experience programmes? In this article, the author offers 3 steps to measure the impact of your initiative. · Shared by 12, including Augie Ray
More like this
Nielsen Norman Group
Three Myths About Calculating the ROI of UX
Nielsen Norman Group
5 min read · From 2020 · Many teams overthink return-on-investment calculations for UX work. Treat these calculations as a way to estimate the strategic value of design. · Shared by 72, including Stu Collett, Josh Blaha, Gabriele, Mark Kaigwa
Content Marketing Institute
How to Make the Content Marketing Case With ROI
Content Marketing Institute
6 min read · From 2019 · Learn how to make the business case for content marketing and address the ROI issue up front – Content Marketing Institute · Shared by 24, including RebelMouse, Katja Evertz, Rachel Miller | #InfluencerMarketing
Forbes
How To Prove The ROI Of Customer Experience
Forbes
5 min read · From 2020 · To showcase the ROI of customer experience, changemakers need to connect money and data to key aspects of the customer journey. · Shared by 46, including Blake Morgan, Adrian Swinscoe, Terence Mills, DestoWakabayashi, Kate Nasser, Dan Gingiss - The Experience Maker™, Bill Quiseng
SearchEngineJournal®
How to Calculate ROI for SEO When Targeting a Set of Keywords
SearchEngineJournal®
8 min read · 2020-10-22 · This six-step guide will help you set up a spreadsheet where you can calculate your ROI for SEO based on keyword volume data. · Shared by 43, including Danny Goodwin
TechCrunch
How artificial intelligence will be used in 2021
TechCrunch
3 min read · 2020-12-31 · Shared by 154, including Terence Mills, ipfconline, niazakhan, Warren Whitlock, Iain Brown, PhD, Gabriele, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, Andreas Staub, Nicolas Babin
Marketing Week
Adidas: We over-invested in digital advertising
Marketing Week
3 min read · From 2019 · Adidas admits that a focus on efficiency rather than effectiveness led it to over-focus on ROI and over-invest in performance and digital at the expense of brand building. · Shared by 147, including Mark Kaigwa, Gianluca Diegoli, Anthony Hamelle, JD Prater, Thomas Power, Bernhard Huessy, Katja Evertz, Moritz Orendt, Simon Wüthrich, Stephanie A Kowalski, William Harris, Abel Caballero Díaz, Shawn Venasse, Samantha Kelly
Inc42
Can We Judge AI By Its Halo, Not RoI?
Inc42
6 min read · From 2020 · The Covid-19 pandemic has made RoI on AI redundant. The worldwide adoption of AI has busted the myth that AI requires intensive investment on infrastructure, process changes, and manpower. It has been… · Shared by 36, including Iain Brown, PhD, ipfconline, Marc R Gagné MAPP 🍁, David Doughty, Nicolas Babin, Andreas Staub
Tom Fishburne
The ROI of Marketing
Tom Fishburne
8 min read · From 2018 · CMOs and CFOs often speak completely different languages. This can create a lack of understanding and appreciation for the role and impact of marketing on the business. Mastercard CMO Raja Rajamannar calls this the "existential crisis of the CMO." He says it's essential for marketers to think and talk more like business managers than communications experts. As Raja says, "Because many CMOs have risen through the creative route, much more than the financial route, they are like a rabbit caught in · Shared by 148, including Klaus Eck, Jochen Burkhard, Johannes Lenz, Scott Brinker, Simon Wüthrich, Daniel Schwarz, Krishna, Mariella Petrigni 🌍 Translator
Startups.com
A Complete Guide To Marketing ROI Tracking
Startups.com
9 min read · From 2017 · Jose 'Caya' Cayasso, CEO and Co-Founder of Slidebean, shares his complete guide to Marketing ROI Tracking and using Google Analytic Tools. · Shared by 33, including Sorin Amzu, Daniel Jörg, Sunil Neurgaonkar, Yazeed Al Oyoun, Genialy Agency, Igor Varyvoda, Peter Wennersten, Matthew J. Adams
