9 Best Articles in 2022
A List Apart
UX in the Age of Personalization
A List Apart
~12 min read · From 2019 · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”…
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
webengage.com
5 min read · From 2019 · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights
medium.com
Artwork Personalization at Netflix
medium.com
~13 min read · From 2017 · Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
Content Marketing Institute
How to Create a Not-Awkward Personalization Strategy
Content Marketing Institute
5 min read · 2020-07-20 · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute
MarTech Today
Nearly half of businesses aren't investing in personalization technologies despite citing customer experience as a top priority
MarTech Today
3 min read · From 2019 · Just 9% of DCX executives have rolled out personalization tools in their organization.
Co.Design
Dead-End UX: The Big Problem That Facebook, Twitter, And Others Need To Solve
Co.Design
6 min read · From 2017 · Personalization was great, until it wasn’t.
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · From 2019 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
TechCrunch
Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch
3 min read · From 2019 · Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new…
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · From 2017 · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at…
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Boston Consulting Group
The $70 Billion Prize in Personalized Offers
Boston Consulting Group
7 min read · 2021-12-24 · There’s gold at the end of the personalization rainbow. To get it, retailers need to focus on the customer experience, technology, and operating models. Remember two years ago, when it seemed as…
Mark Schaefer
The pandemic opened new opportunities for personalization
Mark Schaefer
2 min read · 2021-11-22 · The pandemic is driving new customer expectations for personalization and new opportunities for businesses The pandemic is driving new customer expectations for personalization and new opportunities…
CMSWire.com
6 Places Where Artificial Intelligence Is Elevating Customer Experience
CMSWire.com
6 min read · 2021-11-18 · AI, ML, and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization.
thedecisionlab.com
This is Personal: The Do's and Don'ts of Personalization in Tech
thedecisionlab.com
6 min read · 2021-11-25 · Personalization is the biggest trend in tech, and an omnipresent force in consumers' lives. But not all personalization is created equal.
More like this
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · From 2017 · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at…
Nielsen Norman Group
The Dangers of Overpersonalization
Nielsen Norman Group
~12 min read · From 2019 · Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.
McKinsey & Company
The future of personalization--and how to get ready for it
McKinsey & Company
From 2019 · Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
hyken.com
20 Ways To Create An Amazing Customer Service Experience In 2020 (Part One)
hyken.com
2 min read · From 2019 · With all the focus on how technology including AI, and personalization, can drive a better customer experience, I wanted to shift my focus back to basics.
The Verge
How Firefox is using Pocket to try to build a better news feed than Facebook
The Verge
9 min read · From 2018 · Pocket CEO Nate Weiner on how local data processing is the future of personalized recommendations.
bbntimes.com
The Impact of The Internet of Things On Personalization
bbntimes.com
2 min read · 2021-09-29 · The internet of things (IoT) and personalization are two sides of a single coin, as the latter can be efficiently delivered with the data collected from the former.
Entrepreneur
Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation
Entrepreneur
4 min read · From 2018 · Taking a look at not only interactions, but intent.
computer.org
Two Decades of Recommender Systems at Amazon.com
computer.org
~17 min read · From 2017 · Brent Smith, Amazon.comGreg Linden, MicrosoftPages: 12–18Abstract—Amazon is well-known for personalization and recommendations, which help customers discover items they might otherwise not have found.…
Moz
The Homepage is Dead: A Story of Website Personalization
Moz
20+ min read · From 2017 · In the quest for better conversions, Optimizely went from one homepage to 26 different versions uniquely personalized to different visitors and increased conversions by over 100%. Cara Harshman shares…
