9 Best Articles in 2021
A List Apart
UX in the Age of Personalization
A List Apart
~12 min read · 132 saves · From 2019 · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”…
Co.Design
Dead-End UX: The Big Problem That Facebook, Twitter, And Others Need To Solve
Co.Design
6 min read · 88 saves · From 2017 · Personalization was great, until it wasn’t.
medium.com
Artwork Personalization at Netflix
medium.com
~13 min read · 370 saves · From 2017 · Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
webengage.com
5 min read · 48 saves · 2019-07-27 · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights
chatbotslife.com
Bots & Super Personalization On Steroids
chatbotslife.com
4 min read · 40 saves · From 2016 · Bots are Evolving and their 1st Superpower is Here
The Verge
How Firefox is using Pocket to try to build a better news feed than Facebook
The Verge
9 min read · 272 saves · From 2018 · Pocket CEO Nate Weiner on how local data processing is the future of personalized recommendations.
Nielsen Norman Group
The Dangers of Overpersonalization
Nielsen Norman Group
~12 min read · 54 saves · From 2019 · Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.
Content Marketing Institute
How to Create a Not-Awkward Personalization Strategy
Content Marketing Institute
5 min read · 63 saves · 2020-07-20 · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · 21 saves · From 2017 · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at…
Trending
Mark Schaefer
How can personalization and data privacy co-exist?
Mark Schaefer
3 min read · Mar 29th · A new, AI-driven solution will help companies provide personalization and respect data privacy. A new, AI-driven solution will help companies provide personalization and respect data privacy.
bit.ly
Will Regional Banks Survive in the Digital Future?
bit.ly
15 saves · Apr 1st · Advanced digital players beating mid-cap regional banks for new accounts with speed, simplicity and personalization.
TechCrunch
Lob raises $50M for its direct mail platform
TechCrunch
2 min read · 16 saves · Feb 25th · Lob is a startup promising to help businesses deliver physical mail more quickly and affordably, and with more personalization. The company estimates that its platform has been used to deliver mail to…
thefinancialbrand.com
Personalization in Banking: From Novelty to Necessity
thefinancialbrand.com
Mar 29th · Banking providers must close the gaps between consumers' expectations and the industry's ability to deliver a personalized experience.
More like this
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · 25 saves · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
CXL
Why Content Personalization Is Not Web Personalization (and What to Do About It)
CXL
20+ min read · 12 saves · From 2016 · Most marketers have personalized content, not web personalization. The difference is subtle, but valuable. Content and copy is only one element of UX.
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · 21 saves · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · 245 saves · 2019-11-12 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
Nieman Reports
The Power of Personalization
Nieman Reports
~18 min read · 101 saves · From 2017 · It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the …
McKinsey & Company
The future of personalization--and how to get ready for it
McKinsey & Company
34 saves · 2019-06-21 · Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
clearbit.com
Data-Driven Website Personalization
clearbit.com
20+ min read · 25 saves · From 2017 · A primer on B2B SaaS website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.
TechCrunch
Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch
3 min read · 39 saves · 2019-11-19 · Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new…
blog.kissmetrics.com
6 Email Personalization Techniques That Go Beyond a Name
blog.kissmetrics.com
~11 min read · 11 saves · From 2017 · Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.
