9 Best Articles in 2021
A List Apart
UX in the Age of Personalization
A List Apart
~12 min read · From 2019 · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”…
Co.Design
Dead-End UX: The Big Problem That Facebook, Twitter, And Others Need To Solve
Co.Design
6 min read · From 2017 · Personalization was great, until it wasn’t.
medium.com
Artwork Personalization at Netflix
medium.com
~13 min read · From 2017 · Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
webengage.com
5 min read · From 2019 · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights
chatbotslife.com
Bots & Super Personalization On Steroids
chatbotslife.com
4 min read · From 2016 · Bots are Evolving and their 1st Superpower is Here
The Verge
How Firefox is using Pocket to try to build a better news feed than Facebook
The Verge
9 min read · From 2018 · Pocket CEO Nate Weiner on how local data processing is the future of personalized recommendations.
Nielsen Norman Group
The Dangers of Overpersonalization
Nielsen Norman Group
~12 min read · From 2019 · Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.
Content Marketing Institute
How to Create a Not-Awkward Personalization Strategy
Content Marketing Institute
5 min read · 2020-07-20 · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · From 2017 · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at…
Trending
Marker by Medium
A Brief History of Netflix Personalization
Marker by Medium
20+ min read · Jun 4th · From startup in 1998 to today, a detailed history of the strategy, metrics, and experiments Netflix executed to develop a personalized…
The Startup
Do You Really Want Personalization Technology?
The Startup
6 min read · Jul 12th · I have mixed feelings about personalization technology. Like so many, I have over the years come to rely on an increasing number of…
the-future-of-commerce.com
B2B personalization: A three-step guide to getting started
the-future-of-commerce.com
2 min read · Jun 2nd · Learn about B2B personalization in this quick, three-step guide. Develop a personalization strategy that wins over B2B customers.
Tom Fishburne
The Personalization Privacy Paradox cartoon
Tom Fishburne
2 min read · Jul 25th · Consumers expect personalized experiences. Yet they also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences. That's a paradox that marketers
More like this
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
CXL
Why Content Personalization Is Not Web Personalization (and What to Do About It)
CXL
20+ min read · From 2016 · Most marketers have personalized content, not web personalization. The difference is subtle, but valuable. Content and copy is only one element of UX.
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · 2019-11-12 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
McKinsey & Company
The future of personalization--and how to get ready for it
McKinsey & Company
From 2019 · Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
TechCrunch
Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch
3 min read · 2019-11-19 · Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new…
clearbit.com
Data-Driven Website Personalization
clearbit.com
20+ min read · From 2017 · A primer on B2B SaaS website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.
Nieman Reports
The Power of Personalization
Nieman Reports
~18 min read · From 2017 · It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the …
blog.kissmetrics.com
6 Email Personalization Techniques That Go Beyond a Name
blog.kissmetrics.com
~11 min read · From 2017 · Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.
