9 Best Articles in 2022
A List Apart
UX in the Age of Personalization
A List Apart
~12 min read · From 2019 · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”…
Reader View · Shared by 140, including Nir Eyal, zeldman, MeasuringU, David Teodorescu, Jacob Jarnvall, UX Design Weekly, Marius Bleuer, Niklaus Gerber, Liliane Ferrari ™, Cory Lebson, Oscar MacDonald, Victor Tolosa, Dominik Chanton, Philippe Surber, Charles Baldwin, Fabricio Teixeira
blog.chartmogul.com
The SaaS guide to website personalization
blog.chartmogul.com
5 min read · From 2019 · In this post, our friends at Proof will cover what exactly SaaS companies need to know about personalization. Plus, they’ll give you a quick run through of some quick examples you can use to execute…
Reader View · Shared by 115, including Quim, Kevan Lee 👋
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
webengage.com
5 min read · From 2019 · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights
Reader View · Shared by 53, including Gerrit Eicker, Stephanie A Kowalski, Jonathan Kogan, Katja Evertz, Klaus Eck
medium.com
Artwork Personalization at Netflix
medium.com
~13 min read · From 2017 · Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
Reader View · Shared by 461, including Ratna Desai, Thomas Power, Inurfacesuka Дедечка, Austin Kleon, Elia Palme, Gabriele, Andrew Chen 🎮, James Young 🇺🇦, Chris Messina, Danny Prol, Tim Herbig, Nils Hitze, Fabricio Teixeira, Charlie Oliver, Katja Evertz, Jane Friedman, Bjorn Larsen, ErmanTaylan.eth, designshard, Helmi
Content Marketing Institute
How to Create a Not-Awkward Personalization Strategy
Content Marketing Institute
5 min read · 2020-07-20 · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute
Reader View · Shared by 62, including Analytics Pros, Birgit Schefer, Zontee Hou, Robert Rose, LARRY ELKAN, AJ Ghergich, Stephanie A Kowalski, Shawn Venasse
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · From 2019 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
Reader View · Shared by 244, including Matt Heinz, Mark Davy, Thomas Power, Martin Jones, Evan Kirstel the $B2B Techfluencer, LARRY ELKAN, Katja Evertz, Shawn Venasse, Jennifer Hurst, Gail Gardner, L. Taylor Banks
Co.Design
Dead-End UX: The Big Problem That Facebook, Twitter, And Others Need To Solve
Co.Design
6 min read · From 2017 · Personalization was great, until it wasn’t.
Reader View · Shared by 86, including Thomas Power, Bernhard Huessy, Layton Diament, mdy, Jakub Albert Ferenc, Andreia Costa 🇵🇹, Dez S. Papp, Victor Tolosa
MarTech Today
Nearly half of businesses aren't investing in personalization technologies despite citing customer experience as a top priority
MarTech Today
3 min read · From 2019 · Just 9% of DCX executives have rolled out personalization tools in their organization.
Reader View · Shared by 51, including Jonathan Kogan, Marsha Collier, Kelly Hungerford 🌻, Evan Kirstel the $B2B Techfluencer
McKinsey & Company
The value of getting personalization right--or wrong--is multiplying
McKinsey & Company
2021-11-13 · This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get…
Shared by 24, including Damien de France 🌍 🕊️🇺🇦, Brooke B. Sellas, Florian Graillot, Carla Gentry, Andreas Staub, Wilko S. Wolters 🇩🇪🇪🇺
Trending
Digiday
How publishers are experimenting with more homepage personalization sections
Digiday
4 min read · Apr 29th · Legacy publishers like The New York Times and The Washington Post are testing out personalized sections on their homepages to get readers to consume more content to both convert and retain…
Reader View · Shared by 90, including Oliver Raduner, Ernie Smith, Konrad Weber
mailjet.com
Email Personalization and Data Privacy Laws
mailjet.com
~11 min read · Jun 19th · How can brands find a balance between the trends of personalized inbox experiences and the need for personal data privacy? Get insights from an expert.
Reader View · Shared by 82
John Jantsch
Using Personalization Data To Reshape Your Customer Experience
John Jantsch
2 min read · May 12th · Marketing Podcast with Brennan Dunn In this episode of the Duct Tape Marketing Podcast, I interview Brennan Dunn. Brennan is the Co-founder of
Reader View · Shared by 80, including Jeff Bullas
Content Marketing Institute
3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]
Content Marketing Institute
5 min read · May 13th · Forget content personalization – at least until you get personal with your audience. Find out why (and how) from the Content Marketing Institute.
Reader View · Shared by 19, including Kelly Hungerford 🌻, Robert Rose
More like this
bbntimes.com
The Impact of The Internet of Things On Personalization
bbntimes.com
2 min read · 2021-09-29 · The internet of things (IoT) and personalization are two sides of a single coin, as the latter can be efficiently delivered with the data collected from the former.
Reader View · Shared by 41, including Nige Willson, Dr. Marcell Vollmer 🇺🇦 #StaySafe & Carpe Diem, Harold Sinnott 📲 #SiemensAtCollision, Andreas Staub, @NFT_NYC #NFTNYC R.NFT R “Ray” Wang 王瑞光 #Metaverse, Ronald van Loon, Helen Yu, AI
TechCrunch
Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch
3 min read · From 2019 · Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new…
Reader View · Shared by 39, including sascha aßbach, Evan Kirstel the $B2B Techfluencer, Jay Baer, Christoph Trappe
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · From 2017 · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at…
Reader View · Shared by 21, including Chintan Shah, Thomas Pleil, Stephanie A Kowalski, Thompson Marzagão, Ryan Boren
Forbes
20 Ways To Create An Amazing Customer Experience In 2020
Forbes
3 min read · From 2019 · With all the focus on how AI, data, personalization and more can create a better customer experience, I thought it might be fun to go back to some basics and look at different ways we can connect and…
Reader View · Shared by 148, including Evan Kirstel the $B2B Techfluencer, Tony Hughes, milan-fostier, Deb Calvert, Tibor Shanto, Shep Hyken, Bosch Software Innovations, Dan Gingiss - The Experience Maker™, Bill Quiseng, Joseph Michelli, Ph.D., Gabriele, Blake Morgan, DestoWakabayashi, Matt Heinz
McKinsey & Company
The future of personalization--and how to get ready for it
McKinsey & Company
From 2019 · Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
Shared by 34, including Daniel Jörg, ΛLΞX TRΞJʘ, Arne Keuning, 💥 Katie Martell, Affectiva, Kelly Hungerford 🌻
Nielsen Norman Group
The Dangers of Overpersonalization
Nielsen Norman Group
~12 min read · From 2019 · Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.
Reader View · Shared by 53, including Oscar MacDonald, Nir Eyal, Dominik Grolimund, Carlo Badini
hyken.com
20 Ways To Create An Amazing Customer Service Experience In 2020 (Part One)
hyken.com
2 min read · From 2019 · With all the focus on how technology including AI, and personalization, can drive a better customer experience, I wanted to shift my focus back to basics.
Shared by 127, including Jonathan Kogan, Talkwalker, Bill Quiseng, Shep Hyken, Chris Agro | Agrotising, Jeff Toister, Dan Gingiss - The Experience Maker™, Tony Hughes, Mark Kaigwa
The Verge
How Firefox is using Pocket to try to build a better news feed than Facebook
The Verge
9 min read · From 2018 · Pocket CEO Nate Weiner on how local data processing is the future of personalized recommendations.
Reader View · Shared by 277, including Nando 💪🇦🇺🇦🇷, Sébastien Bonset, Oleg Baskov, Hüseyin Erkmen, Anon Anon, Jonathan Kogan, Michelle Boisson, Ferit (at 🏠) 🌙, Andreas Heer, Merkstatt, Lluís Codina, Javi Cantón, Turner Burns, Mark Channon, Bjorn Larsen, Alexandra Wong, Thomas Power, luis antónio santos, Klaus Eck, 𝐦𝐫𝐯𝐧
Entrepreneur
Deep Learning and 'Hyper-Personalization' are the Future of Marketing Automation
Entrepreneur
4 min read · From 2018 · Taking a look at not only interactions, but intent.
Reader View · Shared by 111, including Shawn Venasse, Debbie Meier ✍️⚖️, Nico Müller 🇺🇦, Marc Gasser, Leo Blazquez, Thomas Pleil, Klaus Eck, Ines Bieler, Oliver Ewinger
