9 Best Articles in 2022
A List Apart
UX in the Age of Personalization
A List Apart
~12 min read · · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”… · Shared by 140, including Nir Eyal, zeldman, MeasuringU, David Teodorescu, Jacob Jarnvall, UX Design Weekly, Marius Bleuer, Victor Tolosa, Liliane Ferrari ™, Cory Lebson, Oscar MacDonald, Niklaus Gerber, Dominik Chanton, Philippe Surber, Charles Baldwin, Fabricio Teixeira
blog.chartmogul.com
The SaaS guide to website personalization
blog.chartmogul.com
5 min read · · In this post, our friends at Proof will cover what exactly SaaS companies need to know about personalization. Plus, they’ll give you a quick run through of some quick examples you can use to execute… · Shared by 115, including Quim, Kevan Lee 👋
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
webengage.com
5 min read · · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights · Shared by 53, including Gerrit Eicker, Stephanie A Kowalski, Jonathan Kogan, Katja Evertz, Klaus Eck
medium.com
Artwork Personalization at Netflix
medium.com
~13 min read · · Artwork is the first instance of personalizing not just what we recommend but also how we recommend. · Shared by 462, including Ratna Desai, Thomas Power, Inurfacesuka Дедечка, Austin Kleon, Nils Hitze, Gabriele, andrewchen, Ilia Markov, Chris Messina, Katja Evertz, Tim Herbig, Danny Prol, Fabricio Teixeira, Charlie Oliver, Elia Palme, Jane Friedman, ErmanTaylan.eth, James Young, designshard, Helmi also on 🐘
Content Marketing Institute
How to Create a Not-Awkward Personalization Strategy
Content Marketing Institute
5 min read · · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute · Shared by 62, including Analytics Pros, Birgit Schefer, Zontee Hou, Robert Rose, LARRY ELKAN, AJ Ghergich, Stephanie A Kowalski, Shawn Venasse
Co.Design
Dead-End UX: The Big Problem That Facebook, Twitter, And Others Need To Solve
Co.Design
6 min read · · Personalization was great, until it wasn’t.
· Shared by 86, including Thomas Power, Bernhard Huessy, Layton Diament, mdy, Andreia Costa 🇵🇹, Jakub Ferenc, Dez S. Papp, Victor Tolosa
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing. · Shared by 244, including Matt Heinz, Mark Davy, Thomas Power, Martin Jones, Evan Kirstel the $B2B Techfluencer, LARRY ELKAN, Katja Evertz, Shawn Venasse, Jennifer Hurst, Gail Gardner, L. Taylor Banks
MarTech Today
Nearly half of businesses aren't investing in personalization technologies despite citing customer experience as a top priority
MarTech Today
3 min read · · Just 9% of DCX executives have rolled out personalization tools in their organization. · Shared by 51, including Jonathan Kogan, Marsha Collier, Kelly Hungerford 🌻, Evan Kirstel the $B2B Techfluencer
McKinsey & Company
The value of getting personalization right--or wrong--is multiplying
McKinsey & Company
· This Next in Personalization 2021 Report reveals that companies who excel at demonstrating customer intimacy generate faster rates of revenue growth than their peers. And the closer organizations get… · Shared by 24, including Damien de France 🌍 🕊️🇺🇦, Brooke B. Sellas, Florian Graillot, Carla Gentry, Andreas Staub, Wilko S. Wolters 🇪🇺
Trending
SearchEngineJournal®
What is content personalization?
SearchEngineJournal®
4 min read · · Customers expect personalization, and if you're not taking advantage of it, you're missing out. Learn new ideas for personalizing content. · Shared by 9, including Marsha Collier, Rachel Miller | #InfluencerMarketing
SE Roundtable
Google AdSense Adds First Party Cookie Personalization & New Blocking Controls
SE Roundtable
1 min read · · Google AdSense has announced support for personalization with first-party cookies and also new improvements to the blocking controls navigation.First-Party Cookies For PersonalizationGoogle AdSense no · Shared by 6, including Barry Schwartz
Forbes
Council Post: Why Personalization Is Still Missing From AI Interactions
Forbes
4 min read · · Artificial intelligence has the potential to transform our lives for the better, leading to leaner businesses and happier customers. But our interactions are missing a core element. · Shared by 10, including ipfconline #CES2023, Michael Fisher, Wilko S. Wolters 🇪🇺
TIME
6 Ways to Give Better Gifts—Based on Science
TIME
5 min read · · Embrace the sentimental, opt for experiences over things, and don't overdo the personalization · Shared by 6
More like this
bbntimes.com
The Impact of The Internet of Things On Personalization
bbntimes.com
2 min read · · The internet of things (IoT) and personalization are two sides of a single coin, as the latter can be efficiently delivered with the data collected from the former. · Shared by 41, including Nige Willson, Dr. Marcell Vollmer 🇺🇦 #StaySafe #CES2023, Harold Sinnott 📲 #DigitalTransformation, Andreas Staub, @awscloud #reInvent R “Ray” Wang 王瑞光 #1A, Ronald van Loon, Helen Yu #CES2023, AI
TechCrunch
Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch
3 min read · · Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new… · Shared by 40, including sascha aßbach, Evan Kirstel the $B2B Techfluencer, Jay Baer, Christoph Trappe
Forbes
20 Ways To Create An Amazing Customer Experience In 2020
Forbes
3 min read · · With all the focus on how AI, data, personalization and more can create a better customer experience, I thought it might be fun to go back to some basics and look at different ways we can connect and… · Shared by 150, including Evan Kirstel the $B2B Techfluencer, Tony Hughes, milan-fostier, Deb Calvert, Tibor Shanto, Shep Hyken, Bosch Software Innovations, Dan Gingiss - The Experience Maker™, Bill Quiseng, Joseph Michelli, Ph.D., Gabriele, Blake Morgan, DestoWakabayashi, Matt Heinz
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at… · Shared by 21, including Chintan Shah, Thomas Pleil, Stephanie A Kowalski, Thompson Marzagão, Ryan Boren
Nielsen Norman Group
The Dangers of Overpersonalization
Nielsen Norman Group
~12 min read · · Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity. · Shared by 54, including Oscar MacDonald, Nir Eyal, Dominik Grolimund, Carlo Badini
McKinsey & Company
The future of personalization--and how to get ready for it
McKinsey & Company
· Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve. · Shared by 34, including Daniel Jörg, ΛLΞX TRΞJʘ, Arne Keuning, 💥 Katie Martell, Affectiva, Kelly Hungerford 🌻
hyken.com
20 Ways To Create An Amazing Customer Service Experience In 2020 (Part One)
hyken.com
2 min read · · With all the focus on how technology including AI, and personalization, can drive a better customer experience, I wanted to shift my focus back to basics. · Shared by 129, including Jonathan Kogan, Talkwalker, Bill Quiseng, Shep Hyken, Chris Agro | Agrotising, Jeff Toister, Dan Gingiss - The Experience Maker™, Tony Hughes, Mark Kaigwa
The Verge
How Firefox is using Pocket to try to build a better news feed than Facebook
The Verge
9 min read · · Pocket CEO Nate Weiner on how local data processing is the future of personalized recommendations. · Shared by 276, including Nando 💪🇦🇺🇦🇷, Sébastien Bonset, Oleg Baskov, Hüseyin Erkmen, #MuskOut (not parody), Bjorn Larsen, Michelle Boisson, Ferit (at 🏠) 🌙, Andreas Heer, Merkstatt@troet.cafe, Lluís Codina, Javi Cantón, Turner Burns, Mark Channon, Jonathan Kogan, Alexandra Wong, Thomas Power, luis antónio santos, Klaus Eck, 𝐦𝐫𝐯𝐧
leadfeeder.com
Not All Leads Are Created Equal: How to Use Buyer Intent Data to Identify The Best Leads…
leadfeeder.com
5 min read · · Buyer intent data offers personalization for marketers & increase sales for SDRs. Buyer intent data allows us to make smarter decisions. Find out why. · Shared by 105
