9 Best Articles in 2021
A List Apart
UX in the Age of Personalization
A List Apart
~12 min read · From 2019 · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”…
Co.Design
Dead-End UX: The Big Problem That Facebook, Twitter, And Others Need To Solve
Co.Design
6 min read · From 2017 · Personalization was great, until it wasn’t.
medium.com
Artwork Personalization at Netflix
medium.com
~13 min read · From 2017 · Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
webengage.com
5 min read · From 2019 · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights
chatbotslife.com
Bots & Super Personalization On Steroids
chatbotslife.com
4 min read · From 2016 · Bots are Evolving and their 1st Superpower is Here
The Verge
How Firefox is using Pocket to try to build a better news feed than Facebook
The Verge
9 min read · From 2018 · Pocket CEO Nate Weiner on how local data processing is the future of personalized recommendations.
Nielsen Norman Group
The Dangers of Overpersonalization
Nielsen Norman Group
~12 min read · From 2019 · Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.
Content Marketing Institute
How to Create a Not-Awkward Personalization Strategy
Content Marketing Institute
5 min read · 2020-07-20 · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · From 2017 · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at…
Trending
SE Roundtable
Google: Personalization In Search Is Extremely Light & Rare For Ranking
SE Roundtable
1 min read · Aug 20th · Google's Danny Sullivan confirmed, again, that personalization in Google Search is an
marketingcharts.com
Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong
marketingcharts.com
2 min read · Aug 23rd · With a wealth of companies offering similar products and services, customer loyalty has become more important than ever before. Personalization can play a role in gaining the loyalty of customers, and…
Search Engine Land
Your AI and ML primer -- and why it matters for search; Friday's daily brief
Search Engine Land
5 min read · Aug 27th · Plus, the latest trends in local search: personalization and depth of content
TechCrunch
Meet retail’s new sustainability strategy: Personalization
TechCrunch
2 min read · Sep 7th · Reducing waste is key to meeting environmental milestones, and some retail firms have narrowed in on a unique approach to minimize what their customers throw away: personalization.
More like this
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
CXL
Why Content Personalization Is Not Web Personalization (and What to Do About It)
CXL
20+ min read · From 2016 · Most marketers have personalized content, not web personalization. The difference is subtle, but valuable. Content and copy is only one element of UX.
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · 2019-11-12 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
McKinsey & Company
The future of personalization--and how to get ready for it
McKinsey & Company
From 2019 · Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
clearbit.com
Data-Driven Website Personalization
clearbit.com
20+ min read · From 2017 · A primer on B2B SaaS website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.
TechCrunch
Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch
3 min read · 2019-11-19 · Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new…
Nieman Reports
The Power of Personalization
Nieman Reports
~18 min read · From 2017 · It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the …
MarTech Today
Nearly half of businesses aren't investing in personalization technologies despite citing customer experience as a top priority
MarTech Today
3 min read · 2019-11-15 · Just 9% of DCX executives have rolled out personalization tools in their organization.
