9 Best Articles in 2021
A List Apart
UX in the Age of Personalization
A List Apart
~12 min read · 132 saves · From 2019 · Colin Eagan · There is a watershed moment approaching for personalization design. Most strategy is still driven out of marketing and IT departments, a holdover from the legacy of the inbound, “creepy”…
Co.Design
Dead-End UX: The Big Problem That Facebook, Twitter, And Others Need To Solve
Co.Design
6 min read · 86 saves · From 2017 · Personalization was great, until it wasn’t.
medium.com
Artwork Personalization at Netflix
medium.com
~12 min read · 366 saves · From 2017 · Artwork is the first instance of personalizing not just what we recommend but also how we recommend.
In Marketing
webengage.com
Why Hyper-Personalization Is The Future Of Marketing (With Examples)
webengage.com
4 min read · 48 saves · From 2018 · Hyper-Personalization has powered the furious growth of brands like Amazon, Spotify & Netflix. Now it's time for you to shine! Read on for hands-on insights
chatbotslife.com
Bots & Super Personalization On Steroids
chatbotslife.com
4 min read · 40 saves · From 2016 · Bots are Evolving and their 1st Superpower is Here
The Verge
How Firefox is using Pocket to try to build a better news feed than Facebook
The Verge
8 min read · 273 saves · From 2018 · Casey Newton · Pocket CEO Nate Weiner on how local data processing is the future of personalized recommendations.
Nielsen Norman Group
The Dangers of Overpersonalization
Nielsen Norman Group
~11 min read · 54 saves · From 2019 · Too much personalization leads to homogeneous experiences for users and can generate content fatigue and lack of diversity.
In Marketing
Content Marketing Institute
How to Create a Not-Awkward Personalization Strategy
Content Marketing Institute
5 min read · 63 saves · 2020-07-20 · Develop a content personalization strategy that doesn’t come off as awkward or creepy – Content Marketing Institute
medium.com
Truth, lies, and an ethics of personalization
medium.com
2 min read · 21 saves · From 2017 · I consider myself very knowledgable about how online ad targeting and personalization work; it’s core to my research as a professor at…
Trending
thefinancialbrand.com
Lack of Personalization Puts Banks at Odds with Consumer Expectations
thefinancialbrand.com
5 min read · 19 saves · Jan 18th · Personalization of the customer experience in banking is a necessity as consumers want solutions geared to their individual needs.
Jeff Bullas
7 Content Personalization Tools That’ll Boost Your Sales
Jeff Bullas
4 min read · 2020-11-30 · Anastasiya Rashevskaya · This article looks at 7 popular content personalization tools that will help you improve your relationship with customers.
Matt Heinz
Sales Prospecting Techniques for 2021
Matt Heinz
2 min read · 13 saves · Jan 15th · Stephanie Carrillo · Personalization is key to all sales prospecting techniques going into 2021 and for years to come.
marketinginsidergroup.com
Content Marketing Personalization Strategies to Make Customers Love You
marketinginsidergroup.com
4 min read · Jan 12th · Michael Brenner · Bookmark this list of content marketing personalization strategies that will delight your audience, build trust, and win new customers.
More like this
CXL
Why Content Personalization Is Not Web Personalization (and What to Do About It)
CXL
20+ min read · 12 saves · From 2016 · Most marketers have personalized content, not web personalization. The difference is subtle, but valuable. Content and copy is only one element of UX.
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · 25 saves · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
In Marketing
Ann Handley
The New 4Ps of Marketing
Ann Handley
3 min read · 243 saves · 2019-11-12 · The 4Ps of marketing--place, price, product, promotion--are still valid, but marketing is changing. Privacy, permission, personalization, and performance (ROI) are the new 4Ps of marketing.
thefinancialbrand.com
The Psychology of Personalization In Banking
thefinancialbrand.com
8 min read · 21 saves · From 2018 · To build a strong individual experience, it is important to understand the psychology of personalization.
McKinsey & Company
The future of personalization--and how to get ready for it
McKinsey & Company
34 saves · 2019-06-21 · Personalization will be the prime driver of marketing success within five years. Here are the capabilities companies need to develop to stay ahead of the curve.
TechCrunch
Spotify turns its personalization technology to podcasts with launch of Your Daily Podcasts
TechCrunch
2 min read · 39 saves · 2019-11-19 · Spotify is taking the personalization technology that powers its music playlists, like Discover Weekly and Daily Mix, and turning it to podcasts. The company announced this morning the launch of a new…
In Facebook
Nieman Reports
The Power of Personalization
Nieman Reports
~17 min read · 102 saves · From 2017 · It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the …
blog.kissmetrics.com
6 Email Personalization Techniques That Go Beyond a Name
blog.kissmetrics.com
10 min read · 11 saves · From 2017 · Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a shockingly low figure.
clearbit.com
Data-Driven Website Personalization
clearbit.com
20+ min read · 24 saves · From 2017 · A primer on B2B SaaS website personalization that reveals the tools, data, and workflows used at Optimizely, Citrix, and BMI Research.
