9 Best Articles in 2022
SparkToro
You Don’t Need a Buyer Persona. You Need Multiple Audience Personas.
SparkToro
9 min read · Jun 3rd · I have a bone to pick with buyer personas, but it’s only because I like them (in contrast to Rand who doesn’t like them; yes, we can disagree). My · Shared by 985, including Rand Fishkin, Andrew Davis, Stephanie A Kowalski, Thomas Pleil
Sales Hacker
4 Steps to Create a Buyer Persona Sales Reps Will Use (Template Included)
Sales Hacker
6 min read · From 2019 · An effective buyer persona is key to better sales engagement and a higher close rate. Here’s how to create yours. (Template Included) · Shared by 111, including Tony Hughes
metabeta.com
How to Create A Persona and an End User for Your Startup
metabeta.com
9 min read · From 2020 · A persona is a real person, that matches you end user profile and helps teams take product and roadmap decisions when developing their business. · Shared by 80, including Gabriele, Dr. Nettra Pan 🦇🔊
Harvard Business Review
How to Curate Your Digital Persona
Harvard Business Review
7 min read · From 2020 · Your public data tells a story. Is it telling the right one? · Shared by 324, including Theodora (Theo) Lau - 劉䂀曼 🌻, Kate Nasser, Filippo Antonio Capizzi, Nicolas Babin #CES2023, davidabrock, Thomas Pleil, Ayala Sherbow, ronkarr, Katja Evertz, Evan Kirstel the $B2B Techfluencer
HubSpot
Make My Persona
HubSpot
From 2018 · Create professional, customizable buyer personas in minutes with the help of our intuitive free generator. · Shared by 87, including Nando 💪🇦🇺🇦🇷, Mark Kaigwa, Jacob du Toit, Quim, Raphael Bratschi, Laurie Wang, Scott Williams, Mike Taylor, Mohamed Azazy, Michael Musgrove, ErmanTaylan.eth, Fabricio Teixeira, Ricardo Yasuda, Dominik Grolimund, L. Taylor Banks
Longreads
Analyzing the ‘Bimbo’: A Reading List on Hollywood Blondes
Longreads
7 min read · Mar 31st · The source of glamour, sex, and transgression? Or a carefully crafted persona? A closer look at the Hollywood blonde. · Shared by 125
Aeon+Psyche
Personality is not only about who but also where you are
Aeon+Psyche
10 min read · From 2019 · Personality traits such as patience and risk-aversion are not innate but a product of the type of society you’re born into · Shared by 256, including Doug Sundheim, Aníbal M. Astobiza, Marylin Delgado, Timothy Lomauro, Anita Leirfall, Dr. A.S. Barwich, Faik Ersoy, Fern, Matthias Lampe, Jason Silva, Vaughan Bell, Ferit (at 🏠) 🌙, 🧠 Larry G. Maguire, Lee Keyes, Miguel Angel Escotet
NBC News
How a fake persona laid the groundwork for a Hunter Biden conspiracy deluge
NBC News
6 min read · 2020-10-29 · A 64-page document that was later disseminated by close associates of President Donald Trump appears to be the work of a fake "intelligence firm." · Shared by 145, including Trey Tweets Into the Void, Joshua Benton, Joy-Ann (Pro-Democracy) Reid 😷, Cameron Sinclair, Amy Siskind 🏳️🌈, Oliver Reichenstein, Damon Young, Guy Kawasaki, Yvette d’Entremont, Mathew Ingram, Charles Arthur, George J Huba PhD
HubSpot
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
HubSpot
~13 min read · From 2017 · Learn how to create buyer personas for your business with this research guide and persona template. · Shared by 30, including Pam Didner, Madalyn Sklar Digital Marketing since 1996, Tony Hughes, Kendra Lee
Trending
The New York Times
Olivia Newton-John, Sweet-Voiced Pop Singer and ‘Grease’ Star, Dies at 73
The New York Times
7 min read · Aug 8th · She began her career as an innocent purveyor of middle-of-the-road pop but later adopted a bad-girl persona. · Shared by 63, including Jeff Jarvis, Karen Yourish, Sam Sifton, Natalia Mehlman Petrzela, Dr. Simon A. Rego, A Lush Life Manual, Merkstatt, David Smith, Amy Walter
Aeon+Psyche
Dietrich showed how adopting a persona can reveal one’s true self
Aeon+Psyche
7 min read · Sep 22nd · Kaloprosopia – the art of crafting a persona, as Marlene Dietrich and David Bowie did – can help us access a truer self · Shared by 11, including Anita Leirfall
The Ringer
Jon Bernthal Is Evolving Into a Magnetic Leading Man
The Ringer
4 min read · Sep 15th · As the ‘American Gigolo’ actor gets more comfortable at the top of the call sheet, he’s expanding his star persona in new and captivating ways · Shared by 17
IndieWire
WTF Are AMC Theatres' 'APE' Dividends?
IndieWire
3 min read · Aug 5th · A breakdown of AMC, meme stocks, and Adam Aron’s colorful persona. · Shared by 6, including Anne Thompson
More like this
InVision
Scrap the user persona. Replace it with the storyboard.
InVision
~11 min read · From 2019 · Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative. · Shared by 132, including Gerrit Eicker, Oliver Raduner, Davy De Pauw, Massimiliano Aroffo, Aldo Gnocchi, bouiboui, Gianluca Diegoli, designshard, Niklaus Gerber, Lara Burriesci, Bernhard Huessy, Gabriele, Bill Johnston
UX Magazine
How to Use Persona Empathy Mapping
UX Magazine
7 min read · From 2016 · A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts. · Shared by 28, including Daniel Boos, Ryan Boren, Cooper Professional Education
a16z
Four Key Product Principles from WeChat’s Creator
a16z
8 min read · From 2019 · Throughout China, Allen Zhang is known as the "father of WeChat". Zhang’s public persona has much the same cultural importance and weight as the American legacy of Steve Jobs. He is renowned in Chi… · Shared by 88, including Tim Herbig, Johannes Dornisch, Brad Engel, jasmine sun, Niklaus Gerber
studio.uxpin.com
The Guide to Empathy Maps: Creating 10-Minute User Persona
studio.uxpin.com
~15 min read · From 2016 · A step-by-step process to creating an empathy map as a lean user persona. · Shared by 26, including Natan Souza
A List Apart
Crafting a Design Persona
A List Apart
20+ min read · From 2015 · Meg Dickey-Kurdziolek shows you how to create a design persona that brings your brand’s personality to life. · Shared by 25, including Andreia Costa 🇵🇹, Sascha Brossmann (he/him) 🇪🇺🇺🇦, David de Céspedes
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details. · Shared by 156, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Clemens, Jakub Ferenc, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
fakecrow.com
Download Our Free Persona Template
fakecrow.com
3 min read · From 2016 · JUST LAUNCHED: AN INTERACTIVE PERSONA CREATOR Xtensio is a toolbox to help you organize your thoughts, make decisions and present ideas. Learn more about the Persona Creator and other free [...] · Shared by 24, including Niklaus Gerber, Markus Maurer, Bernhard Huessy, Serge K. Keller ❦
Nielsen Norman Group
3 Persona Types: Lightweight, Qualitative, and Statistical
Nielsen Norman Group
8 min read · From 2020 · For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight… · Shared by 24, including John Cutler, MeasuringU, Stef Walter
HubSpot
The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts
HubSpot
6 min read · 2021-05-26 · Take a look at the top three myths of the buyer persona, and how you can avoid these pitfalls to strengthen your marketing efforts. · Shared by 20, including Chris Isak , Michelle Garrett (she/her), Matt Heinz, Kelly Hungerford 🌻
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