9 Best Articles in 2022
metabeta.com
How to Create A Persona and an End User for Your Startup
metabeta.com
9 min read · 2020-07-20 · A persona is a real person, that matches you end user profile and helps teams take product and roadmap decisions when developing their business.
Reader View · Shared by 71, including Gabriele, Nettra Pan 🦇🔊
Harvard Business Review
How to Curate Your Digital Persona
Harvard Business Review
7 min read · 2020-07-03 · Your public data tells a story. Is it telling the right one?
Reader View · Shared by 322, including Theodora (Theo) Lau - 劉䂀曼 🌻, Kate Nasser, Filippo Antonio Capizzi, Nicolas Babin #AmazonPartner, davidabrock, Thomas Pleil, Ayala Sherbow, ronkarr, Katja Evertz, Evan Kirstel the $B2B Techfluencer
HubSpot
Make My Persona
HubSpot
From 2018 · Create professional, customizable buyer personas in minutes with the help of our intuitive free generator.
Shared by 87, including Nando 💪🇦🇺🇦🇷, Mark Kaigwa, Jacob du Toit, Quim, Raphael Bratschi, Laurie Wang, Scott Williams, Mike Taylor, Mohamed Azazy, Michael Musgrove, ErmanTaylan.eth, Fabricio Teixeira, Ricardo Yasuda, Dominik Grolimund, L. Taylor Banks
Longreads
Analyzing the ‘Bimbo’: A Reading List on Hollywood Blondes
Longreads
7 min read · Mar 31st · The source of glamour, sex, and transgression? Or a carefully crafted persona? A closer look at the Hollywood blonde.
Aeon+Psyche
Personality is not only about who but also where you are
Aeon+Psyche
10 min read · From 2019 · Personality traits such as patience and risk-aversion are not innate but a product of the type of society you’re born into
Reader View · Shared by 257, including Doug Sundheim, Aníbal Monasterio Astobiza, Marylin Delgado, Timothy Lomauro, Anita Leirfall, Dr. A.S. Barwich, Faik Ersoy, Fern, Matthias Lampe, Jason Silva, Vaughan Bell, Ferit (at 🏠) 🌙, Larry G. Maguire 🇺🇦, Lee Keyes, Miguel Angel Escotet
NBC News
How a fake persona laid the groundwork for a Hunter Biden conspiracy deluge
NBC News
6 min read · 2020-10-29 · A 64-page document that was later disseminated by close associates of President Donald Trump appears to be the work of a fake "intelligence firm."
Reader View · Shared by 145, including Trey Tweets Into the Void, Joshua Benton, Joy-Ann (Pro-Democracy) Reid 😷, Cameron Sinclair, Amy Siskind 🏳️🌈, Oliver Reichenstein, Damon Young, Guy Kawasaki, Yvette d’Entremont, Mathew Ingram, Charles Arthur, George J Huba PhD
HubSpot
How to Create Detailed Buyer Personas for Your Business [Free Persona Template]
HubSpot
~13 min read · From 2017 · Learn how to create buyer personas for your business with this research guide and persona template.
Shared by 25, including Pam Didner, Madalyn Sklar Digital Marketing since 1996, Tony Hughes
InVision
Scrap the user persona. Replace it with the storyboard.
InVision
~11 min read · From 2019 · Designing empathically at scale is one of the most vexing problems of the design process. It’s time to get creative.
Reader View · Shared by 132, including Gerrit Eicker, Oliver Raduner, Davy De Pauw, Massimiliano Aroffo, Aldo Gnocchi, bouiboui, Gianluca Diegoli, designshard, Niklaus Gerber, Lara Burriesci, Bernhard Huessy, Gabriele, Bill Johnston
UX Magazine
How to Use Persona Empathy Mapping
UX Magazine
7 min read · From 2016 · A workshop activity that forges alignment on user needs, goals, and pain-points, Persona Empathy Mapping bridges the gap between personas and design concepts.
Reader View · Shared by 28, including Daniel Boos, Ryan Boren, Cooper Professional Education
Trending
Longreads
Analyzing the ‘Bimbo’: A Reading List on Hollywood Blondes
Longreads
7 min read · Mar 31st · The source of glamour, sex, and transgression? Or a carefully crafted persona? A closer look at the Hollywood blonde.
The New York Times
The Brilliance of Charo
The New York Times
~13 min read · Mar 30th · The guitarist, singer, actress and comedian has long wrapped her prodigious talents in a glossy, over-the-top persona. Decades later, she’s still going strong, and it’s time to take her seriously.
Reader View · Shared by 19, including Austin Kleon
The Times
Tory MP David Warburton suspended after sex and drugs allegations
The Times
Apr 2nd · The picture instantly conveys the mismatch between his public persona and his behaviour behind closed doors. David Warburton, the Conservative MP for Somerton a
The Guardian
Going full meta: Nicolas Cage and the actors who love playing themselves
The Guardian
5 min read · Apr 7th · Whether they’re sending themselves up or shedding an off-screen persona, there is a peculiar delight in seeing an actor take on a role they were literally born to play
Reader View · Shared by 7
More like this
a16z
Four Key Product Principles from WeChat’s Creator
a16z
8 min read · From 2019 · Throughout China, Allen Zhang is known as the "father of WeChat". Zhang’s public persona has much the same cultural importance and weight as the American legacy of Steve Jobs. He is renowned in Chi…
Reader View · Shared by 88, including Tim Herbig, Johannes Dornisch, Brad Engel, jasmine sun, Niklaus Gerber
studio.uxpin.com
The Guide to Empathy Maps: Creating 10-Minute User Persona
studio.uxpin.com
~15 min read · From 2016 · A step-by-step process to creating an empathy map as a lean user persona.
Reader View · Shared by 26, including Natan Souza
A List Apart
Crafting a Design Persona
A List Apart
20+ min read · From 2015 · Meg Dickey-Kurdziolek shows you how to create a design persona that brings your brand’s personality to life.
Reader View · Shared by 25, including Andreia Costa 🇵🇹, Sascha Brossmann (he/him) 🇪🇺🇺🇦, David de Céspedes
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Reader View · Shared by 155, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Jakub Albert Ferenc, Clemens, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
fakecrow.com
Download Our Free Persona Template
fakecrow.com
3 min read · From 2016 · JUST LAUNCHED: AN INTERACTIVE PERSONA CREATOR Xtensio is a toolbox to help you organize your thoughts, make decisions and present ideas. Learn more about the Persona Creator and other free [...]
Shared by 24, including Niklaus Gerber, Markus Maurer, Bernhard Huessy, Serge K. Keller ❦
HubSpot
The Top 3 Buyer Persona Myths, and How They Hurt Your Marketing Efforts
HubSpot
6 min read · 2021-05-26 · Take a look at the top three myths of the buyer persona, and how you can avoid these pitfalls to strengthen your marketing efforts.
Reader View · Shared by 20, including Chris Isak , Michelle Garrett (she/her), Matt Heinz, Kelly Hungerford 🌻
The New York Times
Biden Has a Peloton Bike. That Raises Issues at the White House.
The New York Times
5 min read · 2021-01-19 · It doesn’t exactly comport with his “regular Joe from Scranton” persona, but beyond the politics of it, the bike could present cybersecurity risks.
Reader View · Shared by 70, including Dr. Janet D. Stemwedel, PhD 🏳️🌈, Glen Gilmore | 🌻🥽Metaverse 🕳🐇, Juliette Kayyem, Amy Siskind 🏳️🌈, Natalia Mehlman Petrzela, Howard Getson, S. Mitra Kalita, Kara Swisher, Gui Schmitt, Merkstatt, Surface Magazine, Ernie Smith, Joel Califa, sam lessin, Steve Locke
TNW
Big brother is here, and his name is Facebook
TNW
7 min read · From 2017 · In his book 1984, George Orwell detailed a dystopian world wherein a person or persona called “Big Brother” saw everything that people did and where the central government pushed its agenda through…
Reader View · Shared by 69, including Kim Dik, Matt Navarra, Mark Kaigwa, Serge K. Keller ❦, Roland Wyss-Aerni, Xavier Bertschy, Ralph Hutter, Thomas Power, Matthias «Delay» Göbel, Merkstatt
Nielsen Norman Group
3 Persona Types: Lightweight, Qualitative, and Statistical
Nielsen Norman Group
8 min read · 2020-06-22 · For most teams, approaching persona creation qualitatively is the right balance of effort vs. value, but very large or very small organizations might benefit from statistical or lightweight…
Reader View · Shared by 23, including John Cutler, MeasuringU, Stéphanie Walter
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