9 Best Articles in 2022
Content Marketing Institute
23 Measurement Definitions Every Content Marketer Should Know
Content Marketing Institute
8 min read · · Learn these common measurement terms to speak intelligently about how to analyze the effectiveness of your content marketing. – Content Marketing Institute · Shared by 84, including LARRY ELKAN, Neal Schaffer | ニール・シェーファー | at #B2BTrailblazers, Stephanie A Kowalski, Robert Rose, AJ Ghergich, Katja Evertz, Michael Kolade
webuilddesign.com
15 best tools to build your analytical dashboard
webuilddesign.com
· Measurement and analysis in most cases will determine the success of a strategy. We have collected the most powerful tools for you to build your analytical dashboard so that you can make the best decisions at the first glance. I always say that a good tool is crucial, and that should we provide a quick way... · Shared by 274, including Thomas Power, Vincenzo Tremonte, Nico Luchsinger, Roberto Grossi, Mike Taylor, Courtney Bolton ★, Luzius Meisser, Florian Hanke 🍎, Emerson Macedo, Inurfacesuka Дедечка, Johannes Lenz, Moritz Meenen, Dominik Grolimund, ̗̀ ̗̀Manuel Marquina, Marcus Kuhn, Rodrigo Prior, Christoph Emch, Mark Kaigwa, Thomas Pleil, Stephanie A Kowalski
failory.com
Product-Market Fit: Definition, Measurement & 3 Examples
failory.com
10 min read · · In this article, you'll learn what product-market fit is, how to measure it, how to achieve it, and the PMF journeys of 3 startups (Superhuman, Airbnb, Segment). · Shared by 298, including Víctor González Pacheco
Cosmos - the Science of Everything
Universe shouldn’t exist, CERN physicists conclude
Cosmos - the Science of Everything
3 min read · · A super-precise measurement shows proton and antiproton have identical magnetic properties. · Shared by 266, including Stephen C Sanders, Dominik Grolimund, Nico Müller 🇺🇦, Brad Brooks, Keith Wilson · @keithwilson@fediphilosophy.org, Thomas Power, Esther Schindler, adrianoesch, Christopher Lauer, Michael R. Nall, Merkstatt@troet.cafe, Martina Grolimund, Grant Gochnauer, @ganyet@mastodon.social, Florian Hanke 🍎, Adam Pasick, Yvette Dubel, Anita Leirfall, Liam Bright, Bernhard Huessy
linkedin.com
One of the best things we did at Lessonly was TO CEASE ALL MEASUREMENT
linkedin.com
· One of the best things we did at Lessonly was TO CEASE ALL MEASUREMENT OF BRANDING EFFORTS.
We divided the budget into two parts: Demand & Brand.
Demand... 180 comments on LinkedIn · Shared by 50, including Kevan Lee 👋
blog.acolyer.org
Understanding operational 5G: a first measurement study on its coverage, performance and energy consumption
blog.acolyer.org
6 min read · · Understanding operational 5G: a first measurement study on its coverage, performance and energy consumption, Xu et al., SIGCOMM’20 We are standing on the eve of the 5G era… 5G, as a monumental shift… · Shared by 48, including Tim Bray
Nielsen Norman Group
Translating UX Goals into Analytics Measurement Plans
Nielsen Norman Group
9 min read · · Focus on UX goals to drive analytics measurement plans, rather than tracking superficial metrics. Identify the design’s core goal to meaningfully measure it. · Shared by 42, including Reto Laemmler, Andreia Costa 🇵🇹
Literary Hub
What If… Listicles Are Actually an Ancient Form of Writing and Narrative?
Literary Hub
8 min read · · Measurement was a crucial organizing principle in ancient Egypt, but metrology itself does not begin with nilometers. To understand its place in human culture, we have to trace its roots back furth… · Shared by 181, including Katja Evertz
marketingdive.com
66% of brands spent more on creator marketing in past year
marketingdive.com
2 min read · · Social commerce, TikTok and full-funnel measurement top the list of fresh developments marketers will explore in the year ahead, CreatorIQ predicts. · Shared by 174, including Rachel Miller | #InfluencerMarketing, Kelly Hungerford 🌻, Christian Hartmann
Trending
Literary Hub
What If… Listicles Are Actually an Ancient Form of Writing and Narrative?
Literary Hub
8 min read · · Measurement was a crucial organizing principle in ancient Egypt, but metrology itself does not begin with nilometers. To understand its place in human culture, we have to trace its roots back furth… · Shared by 181, including Katja Evertz
commetric.com
PR Measurement Twitter Influencer Index 2022
commetric.com
2 min read · · The PR Measurement Twitter Influencer Index uses Commetric’s proprietary influencer mapping methodology and human analyst expertise to identify social media influencers actively participating in the… · Shared by 13, including Amanda Webb - Digital Marketer 👩💻, Gini Dietrich, Deirdre Breakenridge, Michelle Garrett (she/her)
swordandthescript.com
PR measurement. PR measurement. PR measurement. The 10 Most Common Ways Comms Pros are Measuring PR
swordandthescript.com
4 min read · · About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive · Shared by 6, including Tom Pick | #B2Bmarketing guy, Michelle Garrett (she/her)
Variety
Netflix Signs Up to U.K. Ratings Body BARB in Huge Coup for TV Audience Measurement
Variety
3 min read · · Netflix has signed up to U.K. ratings body BARB in what is a massive coup for TV audience measurement in Britain. BARB, an acronym for the Broadcasters Audience Research Board, claims to be the fir… · Shared by 7, including Anne Thompson
More like this
Made With ARKit
Made With ARKit
Made With ARKit
3 min read · · Another AR Measurement App Demo! This time by @laanlabs · Shared by 143, including Klaus Eck, ja hallo met kasper, Will Preston, Herbert Bay, Adrian Zumbrunnen, Patrik Breitenmoser, Prithvi Raju M, Chris Messina, Azeem Azhar, Phil Amour, Mihai M, Gui Schmitt, Alexandru Rosianu, Tibor Martini 🇺🇦 @tibor@mastodon.social, Merkstatt@troet.cafe
Avinash Kaushik
Digital Marketing and Measurement Model
Avinash Kaushik
8 min read · · The Digital Marketing & Measurement Model provides a 5 step process to apply structured thinking to ensure you are focused on measuring what matters most. · Shared by 35, including Chris Calo
Content Marketing Institute
Nail Your Content Performance With This Measurement Starter Kit
Content Marketing Institute
8 min read · · A sound content marketing measurement plan is a must to deliver better results for your brand – Content Marketing Institute · Shared by 34, including Pam Didner, Katja Evertz, LARRY ELKAN, Ian Cleary, Melonie Dodaro, Connecticut SEO, Robert Rose, Sprout Social, Gail Gardner
Social Media Examiner
How to Create a Social Media Marketing Plan: The Consultant Cheat Sheet
Social Media Examiner
10 min read · · Find a simple way to organize and align your strategy, workflows, and measurement to create an effective social media marketing plan. · Shared by 126, including Christopher S. Penn, Sandeep Raut, Tony Restell, Melonie Dodaro, Aldo Gnocchi, Gail Gardner, Madalyn Sklar Digital Marketing since 1996, Sprout Social, @ganyet@mastodon.social, Martin Jones, Oliver Raduner, Mari Smith, Tom Pick | #B2Bmarketing guy, Stephanie A Kowalski, CarlosGil.eth, Michael A. Stelzner, Teresa Heath-Wareing, Lluís Codina
Chrome Developers
Best practices for cookie notices
Chrome Developers
10 min read · · Learn about how cookie notices affect performance, performance measurement, and UX. · Shared by 117, including Harsha Mv, Davy De Pauw, @stephaniewalter@front-end.social, Jessel Sookha, Aleyda Solis 🇺🇦, Tibor Martini 🇺🇦 @tibor@mastodon.social, Florian Jungnikl-Gossy 🦕, CSS Weekly, lacolaco / Suguru Inatomi, Phil Walton, Oliver Raduner, John Mueller is mostly not here 🐀
amazon.science
New method identifies the root causes of statistical outliers
amazon.science
5 min read · · Amazon ICML paper proposes information-theoretic measurement of quantitative causal contribution. · Shared by 104, including Carla Gentry
Forbes
Customer Experience Measurement: Beware Of Heisenberg
Forbes
7 min read · · Companies that try to measure customer experience often diminish that experience by interrupting customers or requiring high effort responses. · Shared by 94, including Roger Dooley, Neuromarketing, Bob E. Hayes, Marsha Collier, Oscar MacDonald, Johannes Lenz, Jeanne Bliss, LARRY ELKAN
Harvard Business Review
12 Questions About Hybrid Work, Answered
Harvard Business Review
~12 min read · · Advice on inclusivity, onboarding, performance measurement, and more. · Shared by 92, including Katja Evertz, Lee Keyes, James Gingerich, @Expeflow #WorkEasier #RPA
Social Media Examiner
How to Analyze Your Marketing: Google Analytics Strategy
Social Media Examiner
9 min read · · Learn how to set up your measurement in Google Analytics, analyze your data, and put what you learn into action to elevate your marketing. · Shared by 75, including Gero Pflüger 🫡💙, Nicolas Babin #CES2023, Hugo Carvalho, Michael A. Stelzner, Teresa Heath-Wareing, Sandeep Raut, Michael Carroll
