10+ Best Articles on Marketplaces

Marketplaces are easily underestimated When marketplaces get big, they can get really big. Some of the biggest tech successes ever – eBay, Airbnb, Alibaba, Uber – are marketplaces worth tens of billions of dollars each. And yet marketplaces often start small, in niches and weird corners of the Internet. As we all know, when eBay […]

A framework for thinking about CAC and how it impacts unit economics for your marketplace startup

Content marketing marketplaces and platforms both offer benefits, but which tool is best for your content program, and how can you pick the right partner?

How the middleman gets paid

«quency, but you only make»

Machine learning models trained on data from blockchain-based marketplaces have the potential to create the world’s most powerful…

The current generation of marketplace startups has been incredibly successful. Airbnb, Lime, Uber, Lyft, Instacart, etc. I’ve been doing a broad survey of the best writing on this topic and wanted to share my list of 20 best links I’ve seen. Marketplaces at Andreessen Horowitz We look at a lot of marketplace startups at Andreessen […]

Methodologies for understanding and measuring marketplace liquidity

We have had a long history of making investments in strong marketplaces that connect buyers and sellers. Marketplace startups can simplify otherwise complex, disorganized ecosystems like transporta…

Or, how web3 businesses can use tokenomics to create and capture long-term value

Hi readers, The growth teams at Uber and Airbnb occasionally met over the years to share best practices, brainstorm ideas, and share observations on the startup world. I’ve had folks over to 1455…

Entrepreneurs and investors base decisions on user growth forecasts. But common models for user growth rely on lagging indicators. In this clever article, venture capitalist Andrew Chen details a method for understanding and predicting growth via user “acquisition loops” and “engagement loops.” Start-up investors and entrepreneurs will appreciate Chen’s authoritative take on this crucial subject, as well as his emphasis on sustainability and quality.

For the last hundred years, individuals have worked for firms, and, by historical standards, large ones. That many of us live in suburbs and drive our cars into the city to go to work at a large of…

There might be no more beloved image of the American entrepreneurial spirit than that of neighborhood kids who open a sidewalk lemonade stand on a hot summer day. With a little bit of “capital” fro…