9 Best Articles in 2022
Harvard Business Review
Know Your Customers’ “Jobs to Be Done”
Harvard Business Review
20+ min read · From 2016 · Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
A List Apart
Jobs To Be Done
A List Apart
~17 min read · 2020-05-07 · Ever find solutions before you find the problems? In this excerpt from The Jobs To Be Done Playbook, Jim Kalbach gives some advice on aligning innovation to customer needs, including creating a job…
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Alan Klement
Replacing The User Story With The Job Story — Jobs To Be Done
Alan Klement
~12 min read · From 2016 · Too many assumptions are dangerous
Intercom
Designing Features Using Jobs To Be Done
Intercom
5 min read · From 2016 · Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX.
Alan Klement
Jobs to be Done
Alan Klement
From 2015 · Where JTBD practitioners share their experience, tools, and stories of using Jobs to be Done to create and sell products that people buy. Everyone is welcome to submit a contribution.
innovatorstoolkit.com
Technique 1 - Jobs to be Done
innovatorstoolkit.com
10 min read · From 2016 · Highlight the human need you're trying to fulfill. A job to be done (JTBD) is a revolutionary concept that guides you toward innovation and helps you move beyond the norm of only improving current…
jobs-to-be-done.com
The Jobs-to-be-Done Canvas
jobs-to-be-done.com
~11 min read · From 2018 · Helping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This canvas can help drive that…
First Round
A Jobs to be Done Framework for Startups — JTBD Templates & Examples for Building Products Customers…
First Round
~19 min read · 2020-11-17 · A lightweight jobs to be done (JTBD) framework and templates for startups hoping to build a product customers want.
More like this
First Round
A Jobs to be Done Framework for Startups — JTBD Templates & Examples for Building Products Customers…
First Round
~19 min read · 2020-11-17 · A lightweight jobs to be done (JTBD) framework and templates for startups hoping to build a product customers want.
medium.com
8 Things To Use in “Jobs-To-Be-Done” Framework For Product Development
medium.com
6 min read · From 2016 · Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they offer…
medium.com
Uncovering the jobs that customers hire products and services to do — Jobs To Be Done —…
medium.com
~16 min read · From 2016 · People hire services and products to get specific jobs done in their lives.
intercom.io
Intercom on Jobs-to-be-Done
intercom.io
1 min read · From 2016 · Intercom on Jobs-to-be-Done helps you understand the real job customers are using your product for.
hondo.wtf
Personas, you don't need them
hondo.wtf
2 min read · From 2016 · There has been a lot written about using personas in the design process. Over the years I’ve always shied away from creating detailed personas. Personas are ...
medium.com
A surprisingly simple technique for a rockstar product vision: The Ladder of Needs
medium.com
2 min read · From 2018 · I was recently asked, “what’s the most important quality of a product manager?” My answer came very quickly: the ability to sell your team…
Stratechery
Aggregators and Jobs-to-be-Done
Stratechery
8 min read · From 2018 · Aggregators succeed by being the best at doing the jobs consumers want done.
blog.intercom.io
More than mattresses: using Jobs-to-be-Done research for software
blog.intercom.io
5 min read · From 2016 · There’s lots of resources for getting started with Jobs-to-be-Done interview techniques. Yet most of these apply to physical products. If you work in a software company, you might rightly ask how the hell this relates to your product. You can read up on why a… Read more
blog.intercom.io
Designing Features Using Jobs To Be Done
blog.intercom.io
5 min read · From 2015 · Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX.
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