9 Best Articles in 2022
Harvard Business Review
Know Your Customers’ “Jobs to Be Done”
Harvard Business Review
20+ min read · From 2016 · Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do.
Reader View · Shared by 578, including Chloe Abrasada, Gio Tiongson, Aaron Orendorff, Nir Eyal, Gabriele, Greg Meyer, Glenn Oberholzer, Pete Skomoroch, Shreyas Doshi, Jonathan Kogan, Balaji Srinivasan, designshard, Kris Fannin, Scott Monty, Mark Kaigwa, Konrad Weber, Bill Johnston, Li Jin, 𝐦𝐫𝐯𝐧 , Klaus Eck
A List Apart
Jobs To Be Done
A List Apart
~17 min read · From 2020 · Ever find solutions before you find the problems? In this excerpt from The Jobs To Be Done Playbook, Jim Kalbach gives some advice on aligning innovation to customer needs, including creating a job…
Reader View · Shared by 175, including zeldman, Liv 😷, Jacob Jarnvall, James, René Stalder, Oscar MacDonald, Niklaus Gerber, Gabriele
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · From 2017 · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
Reader View · Shared by 155, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Jakub Albert Ferenc, Clemens, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
Alan Klement
Replacing The User Story With The Job Story — Jobs To Be Done
Alan Klement
~12 min read · From 2016 · Too many assumptions are dangerous
Reader View · Shared by 309, including PotHix, Nando 💪🇦🇺🇦🇷, Kim Lawless, Bertrand Maltaverne, Mark Kaigwa, thoughtbot, Andrey Verbitsky, Marc Wieland, Pat Kua, dcancel.eth, Christian P. Stobbe, Philippe Gauvin, Nick Babich, Andreas Spiegler, Gio Tiongson, Pieter Beens, Pete Skomoroch, Thomas Pleil, Fabrice Liut 🍌🥑😌, Ela Haney
Intercom
Designing Features Using Jobs To Be Done
Intercom
5 min read · From 2016 · Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX.
Reader View · Shared by 82, including Jay West, Flurin Müller, Clemens, Steve Tendon, Will Hoag 🏔‼️, Maja Grolimund-Kurth, Fabrice Liut 🍌🥑😌, Oscar MacDonald, Kim Lawless, Andreia Costa 🇵🇹, designshard
Alan Klement
Jobs to be Done
Alan Klement
From 2015 · Where JTBD practitioners share their experience, tools, and stories of using Jobs to be Done to create and sell products that people buy. Everyone is welcome to submit a contribution.
Shared by 60, including Jonathan Kogan, Clemens, Kim Lawless, Jacob Jarnvall
innovatorstoolkit.com
Technique 1 - Jobs to be Done
innovatorstoolkit.com
10 min read · From 2016 · Highlight the human need you're trying to fulfill. A job to be done (JTBD) is a revolutionary concept that guides you toward innovation and helps you move beyond the norm of only improving current…
Reader View · Shared by 70, including Paul Sturrock, Quim, Martin Recke, dcancel.eth, Gio Tiongson
jobs-to-be-done.com
The Jobs-to-be-Done Canvas
jobs-to-be-done.com
~11 min read · From 2018 · Helping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This canvas can help drive that…
Reader View · Shared by 51, including Christian P. Stobbe, Gio Tiongson, mark brophy, Bill Johnston
First Round
A Jobs to be Done Framework for Startups — JTBD Templates & Examples for Building Products Customers…
First Round
~19 min read · 2020-11-17 · A lightweight jobs to be done (JTBD) framework and templates for startups hoping to build a product customers want.
Reader View · Shared by 147, including Amy Jo Kim, Oscar MacDonald, Johannes Dornisch, Faik Ersoy, Christian Fauteux
Trending
locallyoptimistic.com
Building more effective data teams using the JTBD framework
locallyoptimistic.com
10 min read · Jun 21st · As data practitioners, it is our responsibility to drive business impact through improved decision-making, not to impress fellow engineers with complex data pipelines. The JTBD (jobs to be done)…
Reader View · Shared by 8, including Yves Mulkers, Dave Kellogg
SearchEngineJournal®
Using The Jobs To Be Done (JTBD) Framework For SEO Content
SearchEngineJournal®
4 min read · May 19th · JTBD is unique because it centers around the job – not the customer or user. Apply this perspective to content marketing to increase sales.
Reader View · Shared by 9, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, AJ Ghergich
More like this
Intercom
Intercom on Jobs-to-be-Done
Intercom
1 min read · From 2016 · Intercom on Jobs-to-be-Done helps you understand the real job customers are using your product for.
Shared by 45, including Andreas Klinger 🏝, Gio Tiongson, Nando 💪🇦🇺🇦🇷, 🎆 🌸 Samuel Hulick 🌸 🌄
medium.com
Uncovering the jobs that customers hire products and services to do — Jobs To Be Done —…
medium.com
~16 min read · From 2016 · People hire services and products to get specific jobs done in their lives.
Reader View · Shared by 34, including dcancel.eth, Dominik Grolimund, Courtney Bolton ★
intercom.io
Intercom on Jobs-to-be-Done
intercom.io
1 min read · From 2016 · Intercom on Jobs-to-be-Done helps you understand the real job customers are using your product for.
Reader View · Shared by 32, including Kim Lawless, Ian M Calvert, Vikram Dutt, Nando 💪🇦🇺🇦🇷, Jacob Jarnvall, uri0x.eth
medium.com
8 Things To Use in “Jobs-To-Be-Done” Framework For Product Development
medium.com
6 min read · From 2016 · Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they offer…
Reader View · Shared by 53, including Kim Lawless, StanChan, Nando 💪🇦🇺🇦🇷, designshard, Jacob Jarnvall, Marc Zenger
Stratechery
Aggregators and Jobs-to-be-Done
Stratechery
8 min read · From 2018 · Aggregators succeed by being the best at doing the jobs consumers want done.
Reader View · Shared by 69, including Andreas Spiegler, Jared Husch, Nando 💪🇦🇺🇦🇷, Philippe Gauvin, Gio Tiongson, Oscar MacDonald
blog.intercom.io
Designing Features Using Jobs To Be Done
blog.intercom.io
5 min read · From 2015 · Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX.
Reader View · Shared by 63, including Austin Fagan, Ferit (at 🏠) 🌙, Greg Meyer, Philippe Gauvin, Andreas Spiegler, Tyler Rooney, Manuele Capacci, Marc Wieland, Victor Tolosa, designshard
Harvard Business Review
The Customer-Centered Innovation Map
Harvard Business Review
~16 min read · From 2015 · By thoroughly mapping the job a customer is trying to get done, a company can discover opportunities for breakthrough products and services.
Reader View · Shared by 48, including Kim Lawless, mark brophy, Dario D'Aprile 👨🔬, designshard
🏴 Eithiriel DeMeré
B2B SaaS Marketing Strategies That Work
🏴 Eithiriel DeMeré
20+ min read · From 2019 · Here’s what we know: Effective customer acquisition tactics for B2B SaaS marketing are based in understanding the customer, their jobs-to-be-done, and making your value proposition crystal clear. That…
Reader View · Shared by 136, including hiten.eth, Stefan Weber
Alan Klement
Know the Two — Very — Different Interpretations of Jobs to be Done
Alan Klement
~19 min read · From 2018 · The popularity of Jobs to be Done has exploded in recent years. This has been both good and bad.
Reader View · Shared by 54, including Andreia Costa 🇵🇹, Dario D'Aprile 👨🔬, Andreas Bossard, Cam, christina r wodtke: the R is for radical focus
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