9 Best Articles in 2022
Harvard Business Review
Know Your Customers’ “Jobs to Be Done”
Harvard Business Review
20+ min read · · Is innovation inherently a hit-or-miss endeavor? Not if you understand why customers make the choices they do. · Shared by 601, including Gio Tiongson, Greg Meyer, Aaron Orendorff, Nir Eyal, Kris Fannin, 𝐦𝐫𝐯𝐧 , Glenn Oberholzer, Pete Skomoroch, Shreyas Doshi, Chloe Abrasada, Balaji, designshard, Christina, Scott Monty, Mark Kaigwa, Konrad Weber, Gabriele, Li Jin, Bill Johnston, Klaus Eck
A List Apart
Jobs To Be Done
A List Apart
~17 min read · · Ever find solutions before you find the problems? In this excerpt from The Jobs To Be Done Playbook, Jim Kalbach gives some advice on aligning innovation to customer needs, including creating a job… · Shared by 176, including zeldman, Liv 😷, Jacob Jarnvall, James, mastodon.social/@renestalder, Oscar MacDonald, Niklaus Gerber, Gabriele
Nielsen Norman Group
Personas vs. Jobs-to-Be-Done
Nielsen Norman Group
10 min read · · Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details. · Shared by 158, including ahg, Aki Fukai ✏️, Bernhard Huessy, 𝐦𝐫𝐯𝐧 , Dominik Grolimund, Clemens, Jakub Ferenc, Martin Kägi, Quim, Michelle Boisson, Florian Hanke 🍎, Natan Souza, Glenn Oberholzer, Mark Kaigwa, Oleg Baskov, Tim Herbig, Bill Johnston, Jacob Jarnvall, Liza Sperling
Alan Klement
Replacing The User Story With The Job Story — Jobs To Be Done
Alan Klement
~12 min read · · Too many assumptions are dangerous · Shared by 314, including PotHix, Nando 💪🇦🇺🇦🇷, Kim Lawless, Bertrand Maltaverne, Mark Kaigwa, thoughtbot, Andrey Verbitsky, Marc Wieland, Pat Kua, David Cancel, Christian P. Stobbe, Philippe Gauvin, Nick Babich, Andreas Spiegler, Gio Tiongson, Pieter Beens, Pete Skomoroch, Thomas Pleil, Fabrice Liut 🍌🥑😌, Ela Haney
Intercom
Designing Features Using Jobs To Be Done
Intercom
5 min read · · Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX. · Shared by 82, including Jay West, Flurin Müller, Clemens, Steve Tendon, Will Hoag 🏔‼️, Maja Grolimund-Kurth, Fabrice Liut 🍌🥑😌, Oscar MacDonald, Kim Lawless, Andreia Costa 🇵🇹, designshard
Alan Klement
Jobs to be Done
Alan Klement
· Where JTBD practitioners share their experience, tools, and stories of using Jobs to be Done to create and sell products that people buy. Everyone is welcome to submit a contribution. · Shared by 60, including Jonathan Kogan, Clemens, Kim Lawless, Jacob Jarnvall
First Round
A Jobs to be Done Framework for Startups — JTBD Templates & Examples for Building Products Customers…
First Round
~19 min read · · A lightweight jobs to be done (JTBD) framework and templates for startups hoping to build a product customers want. · Shared by 148, including Amy Jo Kim, Oscar MacDonald, Johannes Dornisch, Faik Ersoy, Christian Fauteux
jobs-to-be-done.com
The Jobs-to-be-Done Canvas
jobs-to-be-done.com
~11 min read · · Helping a product team see a market through a Jobs-to-be-Done lens is often a transformational experience. This canvas can help drive that… · Shared by 53, including Christian P. Stobbe, Gio Tiongson, mark brophy, Bill Johnston
innovatorstoolkit.com
Technique 1 - Jobs to be Done
innovatorstoolkit.com
10 min read · · Highlight the human need you're trying to fulfill. A job to be done (JTBD) is a revolutionary concept that guides you toward innovation and helps you move beyond the norm of only improving current… · Shared by 70, including Paul Sturrock, Quim, Martin Recke, David Cancel, Gio Tiongson
More like this
Intercom
Intercom on Jobs-to-be-Done
Intercom
1 min read · · Intercom on Jobs-to-be-Done helps you understand the real job customers are using your product for. · Shared by 45, including Andreas Klinger 🏝, Gio Tiongson, Nando 💪🇦🇺🇦🇷, 🎆 🌸 Samuel Hulick 🌸 🌄
medium.com
Uncovering the jobs that customers hire products and services to do — Jobs To Be Done —…
medium.com
~16 min read · · People hire services and products to get specific jobs done in their lives. · Shared by 34, including David Cancel, Dominik Grolimund, Courtney Bolton ★
intercom.io
Intercom on Jobs-to-be-Done
intercom.io
1 min read · · Intercom on Jobs-to-be-Done helps you understand the real job customers are using your product for. · Shared by 32, including Kim Lawless, Ian M Calvert, Vikram Dutt, Nando 💪🇦🇺🇦🇷, Jacob Jarnvall, uri0x.eth
medium.com
8 Things To Use in “Jobs-To-Be-Done” Framework For Product Development
medium.com
6 min read · · Talk all you want to about the importance of strategy or operational efficiency, but the truth is that companies succeed because they offer… · Shared by 53, including Kim Lawless, StanChan, Nando 💪🇦🇺🇦🇷, designshard, Jacob Jarnvall, Marc Zenger
Stratechery
Aggregators and Jobs-to-be-Done
Stratechery
8 min read · · Aggregators succeed by being the best at doing the jobs consumers want done. · Shared by 69, including Andreas Spiegler, Jared Husch, Nando 💪🇦🇺🇦🇷, Philippe Gauvin, Gio Tiongson, Oscar MacDonald
blog.intercom.io
Designing Features Using Jobs To Be Done
blog.intercom.io
5 min read · · Focusing on causality, anxieties, and motivations of users is called Jobs To Be Done. Job Stories help you apply this when you design features, UI, and UX. · Shared by 63, including Austin Fagan, Ferit (at 🏠) 🌙, Greg Meyer, Philippe Gauvin, Andreas Spiegler, Tyler Rooney, Manuele Capacci, Marc Wieland, Victor Tolosa, designshard
Harvard Business Review
The Customer-Centered Innovation Map
Harvard Business Review
~16 min read · · By thoroughly mapping the job a customer is trying to get done, a company can discover opportunities for breakthrough products and services. · Shared by 50, including Kim Lawless, mark brophy, Dario D'Aprile 👨🔬, designshard
Eithiriel DeMerè 🏴🏳️🌈
B2B SaaS Marketing Strategies That Work
Eithiriel DeMerè 🏴🏳️🌈
20+ min read · · Here’s what we know: Effective customer acquisition tactics for B2B SaaS marketing are based in understanding the customer, their jobs-to-be-done, and making your value proposition crystal clear. That… · Shared by 136, including hiten.eth, Stefan Weber
Alan Klement
Know the Two — Very — Different Interpretations of Jobs to be Done
Alan Klement
~19 min read · · The popularity of Jobs to be Done has exploded in recent years. This has been both good and bad. · Shared by 54, including Andreia Costa 🇵🇹, Dario D'Aprile 👨🔬, Andreas Bossard, Cam, Christina
