In Design
9 Best Articles in 2021
UX Planet
Design principle: IKEA effect
UX Planet
4 min read · 188 saves · From 2017 · How to make people love the product
priceonomics.com
When Do You Outgrow IKEA?
priceonomics.com
3 min read · 33 saves · From 2016 · At what age do you start to outgrow IKEA?
TNW
How IKEA tricks your brain into buying more
TNW
6 min read · 98 saves · From 2017 · Have you ever been to an IKEA concept store? If you’ve ever visited one, you were part of one big experiment. The Swedish company has been using these concept centers for something you wouldn’t…
In Design
Bloomberg
Get Lost in 70 Years of Old IKEA Catalogs
Bloomberg
4 min read · 112 saves · 2020-08-25 · The Swedish furniture giant dropped its catalog archives online, letting shoppers browse 19,000 pages of midcentury Scandinavian design.
amplitude.com
Onboarding With The IKEA Effect: How To Use UX Friction To Build Retention
amplitude.com
5 min read · 34 saves · From 2016 · IKEA builds brand loyalty and retention by making customers put together furniture. You can do it by making users customize their own onboarding.
FiveThirtyEight
The Weird Economics Of Ikea
FiveThirtyEight
5 min read · 22 saves · From 2016 · Ikea is a behemoth. The home furnishing company uses 1 percent of the planet’s lumber, it says, and the 530 million cubic feet of wood used to make Ikea furniture each year pulls with its own kind …
FiveThirtyEight
The Weird Economics Of Ikea
FiveThirtyEight
5 min read · 58 saves · From 2016 · Ikea is a behemoth. The home furnishing company uses 1 percent of the planet’s lumber, it says, and the 530 million cubic feet of wood used to make Ikea furniture each year pulls with its own kind …
Fast Company
To slash waste, Ikea looks to artificial intelligence
Fast Company
1 min read · 69 saves · 2020-03-05 · One of every 10 Ikea items gets returned—and 15% of that goes to waste. Enter AI.
Co.Design
It’s official: Ikea is no longer just a furniture company
Co.Design
3 min read · 64 saves · From 2018 · Ikea is partnering with Adidas, Lego, and Sonos to sell you <em>everything</em>.
Trending
In Design
Print magazine
The IKEA Catalog is Dead. Long Live the IKEA Catalog.
Print magazine
2 min read · 52 saves · 2020-12-09 · IKEA has announced that after seven decades—following an “emotional but rational decision”—its iconic catalog is coming to an end.
Harvard Business Review
IKEA: Making a $40 Billion Company Climate Positive
Harvard Business Review
12 saves · 2020-12-09 · IKEA generates 0.1 percent of global greenhouse emissions. Can it become climate positive by 2030?
Fast Company
After 70 years, Ikea will stop making its beloved catalog
Fast Company
1 min read · 2020-12-07 · Elizabeth Segran · At its peak in 2016, 200 million copies of the Ikea catalog were distributed in 50 countries and translated into 32 languages.
In Environment
Fast Company
Why Ikea just bought an 11,000-acre forest in Georgia
Fast Company
1 min read · 26 saves · Jan 14th · Adele Peters · The company now owns more than 100,000 of acres of U.S. forest that it’s working to sustainably manage as part of its climate goals.
More like this
Fast Company
How Ikea quietly tweaks its design around the world
Fast Company
4 min read · 70 saves · From 2018 · The Swedish furniture company just opened its first store in India–and just like Ikea does in most countries, it has carefully adjusted the inventory, design, and even food to fit local tastes.
In Design
Print magazine
The IKEA Catalog is Dead. Long Live the IKEA Catalog.
Print magazine
2 min read · 52 saves · 2020-12-09 · IKEA has announced that after seven decades—following an “emotional but rational decision”—its iconic catalog is coming to an end.
In Design
Fast Company
Ikea is quietly changing its brand again—for a very good reason
Fast Company
2 min read · 60 saves · 2019-08-22 · Katharine Schwab · In the company’s 2020 catalog, Ikea swapped its custom typeface for something much simpler: a Google-designed font called Noto.
Recode
Ikea has bought TaskRabbit
Recode
4 min read · 133 saves · From 2017 · The Swedish home goods giant is looking for some digital help from the contract labor marketplace.
In Design
Fast Company
Now that Ikea has colonized Earth, it’s going after Mars
Fast Company
3 min read · 44 saves · 2019-12-02 · Elizabeth Segran · Ikea sent a designer to live in a research station that mimics a Mars habitat to learn about designing for small spaces. Now, she’s redesigned the station itself.
In Marketing
Fast Company
Ikea product shots have been fake for years. Now it’s taking CGI even further
Fast Company
1 min read · 36 saves · 2020-09-14 · Mark Wilson · A famous CGI influencer is taking Ikea by storm.
FORTUNE
Ikea - Fortune
FORTUNE
~14 min read · 100 saves · From 2015 · By Beth Kowitt Photographs by Andrew Hetherington March 10, 2015, 1:00 AM EDT Photographs by Andrew Hetherington In a stunning global expansion, the Swedish home furnishings giant has been quietly…
In Parenting
Dezeen
IKEA designs forts for children in lockdown
Dezeen
2 min read · 47 saves · 2020-05-15 · Tom Ravenscroft · Furniture company IKEA has designed six play houses that can be built with its products to entertain children in coronavirus lockdown.
In Marketing
Digiday
Ikea is transitioning its print catalog to Pinterest
Digiday
4 min read · 40 saves · 2019-06-05 · While startups brands shift their marketing spend to physical catalogs to break out of crowded digital platforms, Ikea is taking its print catalog to Pinterest. With a shoppable catalog built into…
