- The IKEA Effect - Why people fall in love with their own ideas
- Design will kill marketing, says Ikea’s former design chief
- Ikea’s Race for the Last of Europe’s Old-Growth Forest
- The thriving business of ‘Ikea hacking’
- Inside IKEA’s Digital Transformation
Howie Mann on Sep 3, 2022 6 minute readThe IKEA effect describes how people come to overvalue things in which they have successfully put effort into. This cognitive bias can pose risks to…
«Spike rough prototypes and MVPs to test ideas early. Embrace sharing ideas that you are embarrassed with so it will be easier to cull.»
A growing number of companies are offering design tweaks for old Ikea furniture — and business is booming.
«“We’re all in the business of making Ikea products last longer,” says Cagin, of Prettypegs. “We want to turn fast furniture into slow furniture.”»
A Q&A with Barbara Martin Coppola, IKEA Retail’s chief digital officer.
Marcus Engman is leaving Ikea to run a consultancy that convinces companies to spend their marketing budget on what matters: design.
If you've ever wanted to live in an IKEA, now you can (sort of)
The furniture giant is hungry for Romania’s famed trees. Little stands in its way.
PRINT IS ALIVE. http://bit.ly/2qJ9fw2
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The International Design Authority.
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