9 Best Articles in 2022
First Round
Never done sales before? Meka Asonye shares GTM playbooks from Stripe, Mixpanel and First Round
First Round
· One year after transitioning from GTM leader at Stripe and Mixpanel to early-stage investor at First Round, Meka Asonye dives into the playbooks and sales coaching advice he shares with the technical… · Shared by 67
femstreet.substack.com
A Guide On Web3 Go-To-Market Tactics And Strategies
femstreet.substack.com
6 min read · · GTM and distribution strategies in Web3: The opportunity In Web2, the primary GTM stakeholder is the customer. But in Web3, the alignment of incentives through stakeholder primacy means that the… · Shared by 139, including Damian Madray
customerfocus.substack.com
Never fail a product launch again (+free template)
customerfocus.substack.com
3 min read · · Launches require an iterative mindset and a launch template that works harder for you. Grab my free battle-tests GTM launch template and learn how to make product launches easy, effortless, and… · Shared by 149
segment.com
How to sell a B2B product
segment.com
~11 min read · · Lately, a bunch of early-stage founders have emailed me to ask for go-to-market (GTM) advice. They have a real product, it solves a real problem for their handful of customers……so why isn’t it… · Shared by 119, including Calvin French-Owen, Stefan Weber, Ilia Markov
Portent
Set Up A GDPR Cookie Consent Form Using Google Tag Manager
Portent
~11 min read · · Step-by-step instructions showing how to code and launch a GDPR-compliant cookie consent form using Google Tag Manager. GTM fires tracking cookies only after the user consents. · Shared by 55, including Cyrus, Hans Bickhofe, Thomas Power, Mariella Petrigni 🌍 Translator, Dirk Spannaus, Aleyda Solis 🇺🇦, Thomas Wong, Rand Fishkin, Ian Lurie 🇺🇦
OpenView
Accelerating Growth With The Extended Product Led Growth Strategy
OpenView
9 min read · · Product led growth is the latest GTM strategy, but it doesn't come without its limitations. Learn how you can use extended product led growth as a successful go-to-market strategy. · Shared by 109
allisonpickens.substack.com
How to Prepare your GTM for a Downturn
allisonpickens.substack.com
~16 min read · · Read OR Listen | A conversation with Alexa Grabell of Pocus · Shared by 69
pathinteractive.com
Best GTM Uses for SEO
pathinteractive.com
8 min read · · GTM is a great tool to assist in SEO, from tracking performance and implementing changes normally requiring a developer. See how to use this to boost your SEO. · Shared by 15, including Cyrus, Aleyda Solis 🇺🇦, Lily Ray 😏
OpenView
Your Guide To Your First GTM Hire: How To Scale Your Team To Accelerate Growth
OpenView
7 min read · · Early startups want to hire the best, and many go-to-market (GTM) hires stand out. But what skills do you look for, and how do you set them up for success? · Shared by 15
Trending
customerfocus.substack.com
Never fail a product launch again (+free template)
customerfocus.substack.com
3 min read · · Launches require an iterative mindset and a launch template that works harder for you. Grab my free battle-tests GTM launch template and learn how to make product launches easy, effortless, and… · Shared by 149
OpenView
Your Guide To Your First GTM Hire: How To Scale Your Team To Accelerate Growth
OpenView
7 min read · · Early startups want to hire the best, and many go-to-market (GTM) hires stand out. But what skills do you look for, and how do you set them up for success? · Shared by 15
TechCrunch
6 ways to make sure your startup is using the right GTM model
TechCrunch
1 min read · · In a downturn, getting the timing and evolution of a GTM model right relative to the maturity of a business can make the business and getting it wrong can break it. · Shared by 7, including Martin Eriksson
John Cutler
TBM 41/52: Product GTM Fitness
John Cutler
7 min read · · How do you deal with the tension between your go-to-market and product teams as you scale? In this post, I will explore one of the central mechanisms behind that tension. · Shared by 15
More like this
Moz
Tracking Local SEO & SEM via Google Analytics, GTM, and more
Moz
~16 min read · · If you’re spending money or energy on SEO, Adwords, Facebook, or any other kind of digital traffic stream and you’re not measuring how many leads you get from each source, stop what you’re doing right… · Shared by 54, including Davy De Pauw, Michael Musgrove, shishir das, almagentia369
thegray.company
The Ultimate Guide to Cross-Domain Tracking with GTM & GA
thegray.company
~13 min read · · Learn how to set up cross-domain tracking with Google Tag Manager and Google Analytics (Universal), and accurately measure user activity across multiple domains. · Shared by 59
motionagency.io
Content-Market Fit: How to create the right content strategy for your GTM
motionagency.io
· Content marketing is used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. And it can be one of the most effective tools to help… · Shared by 50
Tomasz Tunguz
What is the Structure of the Typical SaaS Company as it Scales? • Tomasz Tunguz
Tomasz Tunguz
1 min read · · This post is part of a series leading up to SaaS Office GTM Edition on June 24 in which we’re reviewing the results of the 2020 Redpoint GTM survey. Today, we’re answering the question: how do teams… · Shared by 43, including Andrew Ermogenous, William Toll, Stefan Weber, Ilia Markov, Michael Carroll
Reforge
Why Do So Many Startups Get Product Marketing Wrong?
Reforge
10 min read · · Many startup teams fail to bring in product marketers with the right skill sets at the right time, and end up paying for it with failed launches. Because product marketing is a relatively new role, a… · Shared by 151, including Mark Kaigwa, Chris Schultz ✌️, Moritz Orendt, designshard, Dez S. Papp, hiten.eth, Jochen Burkhard, Inurfacesuka Дедечка, ⎝Stéphan Lam⎠💬, Klaus Eck, Ilia Markov, Marc Garriga, Quim, von Moerenburgh, Bernhard Huessy
First Round
Leslie’s Compass: A Framework For Go-To-Market Strategy
First Round
~12 min read · · As the former CEO of Veritas, a Stanford GSB Lecturer and MD of Leslie Ventures, Mark Leslie has seen what it takes to go to market effectively from multiple perspectives. The mind behind the canonical "The Sales Learning Curve" returns to The Review to share a framework to help startups more easily design — and troubleshoot — their go-to-market strategy. · Shared by 142, including Lauren Holliday, Leslie D, Kate Donahue, derekbrown.eth, blinch, Dominik Grolimund, Startupxplore, Rodrigo Prior, Adrian🇨🇭, Mark Kaigwa, Andreas Brenner, Steed Monteiro, Martin Rajcan, Nir Eyal, Kevan Lee 👋, ThomNagy, David Luescher
demandbase.com
Smarter Go-To-Market (GTM)
demandbase.com
· Become a smarter go-to-market (GTM) superhero with advice from world-renowned marketing and sales experts in this comic-themed story. · Shared by 29, including Lee Odden - B2B Marketing, bernieborges, Koka Sexton 👨💻, Justin Levy, Tom Pick | #B2Bmarketing guy, Carla Johnson - Keynote Speaker, Jay Baer, Jon Miller, Ann Handley
analyticsmania.com
20+ Google Tag Manager Recipes
analyticsmania.com
4 min read · · The largest library of ready-made Google Tag Manager recipes. Just download them, install to GTM and start tracking whatever you like. · Shared by 22, including Joona Tuunanen 🇫🇮, Walid Ark, Fabrizio Bianchi, Aleyda Solis 🇺🇦
Calvin French-Owen
How to sell a B2B product by Calvin French-Owen
Calvin French-Owen
~11 min read · · Lately, a bunch of early stage founders have emailed me to ask for go-to-market (GTM) advice. They have a real product, it solves a real problem for their handful of customers……so why isn’t it… · Shared by 36, including Florian Graillot
