The Best Articles in Growth Marketing
The most useful articles and videos in Growth Marketing from around the web, curated by thought leaders and our community.
Refind focuses on timeless pieces and updates the list whenever new, must-read articles or videos are discovered.
Top 5 Growth Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Growth Marketing by Refind users in 2024 so far.
Videos
Watch a video to get a quick overview.
The Marketing Formula that Propelled Duolingo to 500M Users
Luis von Ahn is the CEO and Co-Founder of Duolingo, the world’s #1 language learning application. In the episode, Luis shares the marketing formula they use ...
Career frameworks, A/B testing, onboarding tips, selling to engineers
Laura Schaffer is the brand-new VP of Growth at Amplitude. Prior to this role, she spent over 10 years leading product management and growth teams at Twilio,...
Lessons from scaling Stripe | Claire Hughes Johnson (ex-COO of Stripe)
Claire Hughes Johnson is the former COO at Stripe where she helped scale the company from a small startup to the legendary company it is today. She also spen...
The ultimate guide to adding a PLG motion
Hila Qu is an Executive in Residence at Reforge as well as a renowned growth advisor, angel investor, and published author (her book about growth was named o...
Mastering paid growth | Jonathan Becker (Thrive Digital)
Jonathan Becker is the founder and president of Thrive Digital, where he and his team have deployed more than $3.5 billion in paid acquisition budgets for co...
What is ...?
New to Growth Marketing? These articles make an excellent introduction.
What Is Growth Hacking? A Framework for Growth
Shared by 213, including Oliver Raduner
SEO is Not Hard — A step-by-step SEO Tutorial for beginners that will get you ranked every…
Note: This is a rough draft of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. It’s not finalized or edited, so…
How to ...?
How to design a referral program
Above: Dropbox’s innovative growth initiative — A referral program to give/get storage Why a referral program? Referral programs — the “give $5, get $5” offers you see in many apps — have become…
How to increase signup confirmation rates using the Sniper Link technique
This onboarding case study shows you how to increase your signup email confirmation rates by 7% in just 5 minutes by using the Sniper Link technique.
How to reinvent your product growth strategy for the tech downturn
Why you’ll need to rethink your user growth strategy Downturns fundamentally rewrite the industry’s strategy (and expectations) for user growth. In a bull market, the focus is on top line growth. You…
«Teams have to buy more runway, focusing on better ROI and not a “high growth, high burn” mindset to hit the growth metrics.»
How to Use Personalization to Grow in 2022
Personalization drives growth—but you can't deliver personalized experiences without accurate customer data. Find out here how to collect and leverage data in your marketing.
How to Structure your Product Org to Optimise for Growth
When a company grows quickly, it undergoes stress. The faster the growth, the more the stress. Structure can make the situation better, but only if it is designed correctly for growth. Good structure…
Trending
These links are currently making the rounds in Growth Marketing on Refind.
5 Real Growth Hacking Strategies for SaaS Companies
SaaS growth hacking is alive and well. Learn these 5 low-cost tactics you can use to hack growth and drive traffic to your brand and business.
Vercel’s Path to Product-Market Fit — From Open-Source Project to Billion-Dollar Business
Guillermo Rauch, raised in Buenos Aires and fascinated by computers since age 7, taught himself to code and moved to San Francisco at 18. His company, Vercel — the frontend cloud service behind open…
No more growth hacks please
Never put the word growth hacking in your pitch deck.
CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier
CRO of Zapier, Giancarlo Lionetti shares how they bring together Product-Led and Sales-Led Growth for Go-to-Market sucess on the latest CRO confidential.
Short Articles
Short on time? Check out these useful short articles in Growth Marketing—all under 10 minutes.
Spotify Wrapped: 6 psychology principles that make it go viral every year
Learn how Spotify uses psychology to create one of the most anticipated yearly events in the music industry.
The best growth advice of 2023
🔥 learnings from June, Figma, Miro, Pinecone, Pleo and more
The psychology behind highly effective landing pages
Learn what mistakes to avoid when creating landing pages and how to design highly effective ones using psychology.
TAM, SAM, SOM: How to Calculate Them for Your Industry
They might look like alphabet soup, but TAM, SAM, and SOM are critical terms when creating a strategy. Find out what they mean and how to calculate them here.
10 things we've learned about A/B testing for startups
#1 Failure is inevitable. Embrace it.
Long Articles
These are some of the most-read long-form articles in Growth Marketing.
How to Build a Brand Without Breaking the Bank
In this exclusive interview, Studs co-founder and Chief Brand Officer Lisa Bubbers shares tips for launching and scaling a startup's brand on a budget.
How to choose the right marketing channels for your startup
Part 2 of 3 in Growth Marketing Strategy Series. Follow this guide to choose marketing channels that fit with your audience, market, GTM motion & marketing advantages.
Prompt Engineering: A Guide for Marketers and Content Creators
Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
The 6 Product-Led Free Models: Beyond Free Trial & Freemium
We break down six different free models to improve your PLG strategy and cover their pros, cons, insightful examples, and potential risks.
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Growth Marketing, including:
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Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful.
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It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
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The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in Growth Marketing?
We follow dozens of thought leaders in Growth Marketing, including Brian Balfour, Neil Patel, andrew chen, M.G. Siegler, Nir Eyal.
Missing a thought leader? Submit them here
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Keep Learning
Learn something new, guided by experts. Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.
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