9 Best Articles in 2021
The Guardian
Logged off: meet the teens who refuse to use social media
The Guardian
~11 min read · 226 saves · From 2018 · Generation Z has grown up online – so why are a surprising number suddenly turning their backs on Instagram, Facebook and Snapchat?
In Marketing
The Drum
Marketing to millennials and Generation Z: things are changing
The Drum
2 min read · 121 saves · 2020-01-24 · Understanding millennials has long been viewed as the be all and end all of tapping in youth markets, globally. After all, they account for a major portion of the world’s spending power at a projected…
The Wall Street Journal
For Generation Z, ‘Live Chilling’ Replaces Hanging Out in Person
The Wall Street Journal
2 min read · 51 saves · From 2017 · For Generation Z, ‘live chilling’ replaces hanging out in person. Teens are finding their friends via video chat, in apps such as Houseparty, Fam and Kik, writes Christopher Mims.
World Economic Forum
Generation Z will outnumber Millennials by 2019
World Economic Forum
3 min read · 21 saves · From 2018 · Businesses need to figure how best to engage with the next generation.
Visual Capitalist
Meet Generation Z: The Newest Member to the Workforce
Visual Capitalist
5 min read · 73 saves · 2019-02-14 · As Millennials enter their early-30s, the focus is now shifting to Generation Z - a group that is just starting to enter the workforce for the first time.
Think with Google
Gen Z: A look inside its mobile-first mindset
Think with Google
3 min read · 47 saves · From 2017 · Gen Z: A look inside its mobile-first mindset. It's time to get to know Generation Z. Millennials have captured marketers attention for years, but here we shift the spotlight to 13- to 17-year-olds.
In Startups
Entrepreneur
How Generation Z Is Altering the Face of Entrepreneurship for Good
Entrepreneur
4 min read · 48 saves · 2020-11-24 · Generation Z-ers are approaching business differently and the results have been thrilling.
The Atlantic
Raised by YouTube
The Atlantic
171 saves · From 2018 · Alexis C. Madrigal · The platform’s entertainment for children is weirder—and more globalized—than adults could have expected.
McKinsey & Company
‘True Gen’: Generation Z and its implications for companies
McKinsey & Company
~17 min read · 37 saves · From 2018 · Generation Z characteristics center around the search for truth as the influence of the first generation of true digital natives is now radiating outward. For companies, this will bring both…
Trending
In Startups
Entrepreneur
How Generation Z Is Altering the Face of Entrepreneurship for Good
Entrepreneur
4 min read · 48 saves · 2020-11-24 · Generation Z-ers are approaching business differently and the results have been thrilling.
CNBC
Gen Z incomes predicted to beat millennials’ in 10 years and be ‘most disruptive generation ever’
CNBC
2 min read · 2020-11-20 · Bank of America predicts that Generation Z (Gen Z) will be the "most disruptive generation ever" and will see their income surpass that of millennials by 2031.
Sifted
What companies need to understand about Gen Z founders
Sifted
3 min read · 2020-12-15 · The Gen Z generation now outnumbers millennials and they are different — entrepreneurial, impatient, serious about diversity.
later.com
5 Gen Z Marketing Strategies To Implement in 2021
later.com
~11 min read · 2020-11-19 · Gen Z marketing requires more than simply selling a product. Born between 1996 and 2010, this generation is value-conscious and drawn to transparent brands.
More like this
In Technology
MIT Technology Review
We asked teenagers what adults are missing about technology. This was the best response.
MIT Technology Review
3 min read · 239 saves · 2019-12-21 · Social media allows young people to explore how they express themselves, says Taylor Fang of Logan, Utah, the winner of our youth essay contest.
In Psychology
The Atlantic
Have Smartphones Destroyed a Generation?
The Atlantic
1103 saves · From 2017 · Jean M. Twenge · More comfortable online than out partying, post-Millennials are safer, physically, than adolescents have ever been. But they’re on the brink of a mental-health crisis.
Entrepreneur
5 Reasons Why Emotional Intelligence Is the Future of Work
Entrepreneur
4 min read · 200 saves · 2020-07-13 · Technology, Generation Z and neuroscience are all contributing to emotional intelligence being the future of work.
The Daily Beast
Generation Z Is Already Bored by the Internet
The Daily Beast
6 min read · 92 saves · From 2018 · Today’s teens are still bored, often incredibly so. They’re just more likely to experience a new type of boredom: phone bored.
In Digital Life
The Atlantic
A Wikipedia for Generation Z
The Atlantic
1 min read · 34 saves · 2019-07-25 · Famous Birthdays has become a go-to database of teen culture—and is ushering in a whole new generation of stars.
In Social Media
Visual Capitalist
Visualizing Social Media Use by Generation
Visual Capitalist
9 min read · 197 saves · 2019-09-21 · Ashley Viens · Every generation has the same desire for connection, but the way in which we connect over social media differs across age groups and regions.
Pew Research Fact Tank
Gen Z, Millennials and Gen X outvoted older generations in 2018 midterms
Pew Research Fact Tank
3 min read · 23 saves · 2019-05-29 · Midterm voter turnout reached a modern high in 2018, and Generation Z, Millennials and Generation X accounted for a narrow majority of those voters
In Society
Vox
Generation Z doesn’t want to hear from you
Vox
1 min read · 46 saves · 2019-10-15 · Rani Molla · They’re less likely than millennials to be okay with always being reachable.
Hootsuite
Generation Z: Everything Social Marketers Need to Know
Hootsuite
9 min read · 16 saves · From 2018 · Today's teenagers are tomorrow’s trendsetters. Here’s what marketers should know if they want to reach Generation Z on social media.
