9 Best Articles in 2021
MIT Sloan Management Review
The Magic That Makes Customer Experiences Stick
MIT Sloan Management Review
~15 min read · 371 saves · 2019-08-06 · Businesses are discovering the power of emotion to forge memorable customer experiences, inspire loyalty and influence purchasing decisions. Drawing from behavioral and quantitative research as well as marketing strategies from automaker Ferrari, watchmaker A. Lange & Söhne, and other high-performing companies, Harvard Business School professor Stefan Thomke delves into the psychology and power of emotional customer experiences in this insightful article for MIT Sloan Management Review.
In Brain
Neuroscience News
Evidence that human brains replay our waking experiences while we sleep
Neuroscience News
3 min read · 212 saves · 2020-05-05 · Neuroscience News · Researchers provide the first evidence that the human brain replays waking experiences while we sleep.
In Mindfulness
Psychology Today
How Is Consciousness Related to the Brain?
Psychology Today
6 min read · 334 saves · 2020-03-15 · Near-death experiences, psychedelics, and meditation provide intriguing clues.
spline.design
Design tool for 3D web experiences
spline.design
66 saves · 2020-03-24 · Create web-based 3D experiences
Harvard Business Review
Welcome to the Experience Economy
Harvard Business Review
20+ min read · 31 saves · From 2017 · As goods and services become commoditized, the customer experiences that companies create will matter most.
ThoughtWorks
The 22 Rules of UX
ThoughtWorks
9 min read · 402 saves · From 2015 · Pixar’s 22 rules of storytelling adapted for UX — because both are about creating great experiences.
In UX
medium.muz.li
Haptic UX — The Design Guide for Building Touch Experiences
medium.muz.li
~15 min read · 81 saves · 2019-10-21 · Justin Baker · Designing touch experiences that drive the next generation of interactive products
The Atlantic
Buy Experiences, Not Things
The Atlantic
20+ min read · 195 saves · From 2017 · Live in anticipation, gathering stories and memories. New research builds on the vogue mantra of behavioral economics.
In Psychology
Aeon+Psyche
Delusions take root in minds searching to explain difficult experiences
Aeon+Psyche
~13 min read · 103 saves · 2020-08-31 · Extraordinary beliefs don’t arise in a vacuum. They take root in minds confronted by unusual and traumatic experiences
Trending
SearchEngineJournal®
Content Experiences Are the New Content Marketing
SearchEngineJournal®
5 min read · 43 saves · 2020-12-18 · In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.
In Psychology
Brain Pickings
The Biggest Bluff: Control, Chance, and How the Psychology of Poker Illuminates the Art of Thriving Through…
Brain Pickings
6 min read · 107 saves · 2020-12-08 · Maria Popova · “Our experiences trump everything else, but mostly, those experiences are incredibly skewed: they teach us, but they don’t teach us well.”
In Travel
Guardian Travel
10 of the best virtual travel experiences for 2021
Guardian Travel
5 min read · 36 saves · Jan 12th · Travel the world through this new crop of virtual experiences, from online guide walks to film festivals, wine-tasting to birdwatching
In Data Science
thefinancialbrand.com
Lack of 'Data Maturity' Prevents Big Data Benefit
thefinancialbrand.com
6 min read · 58 saves · 2020-12-03 · Data maturity is a competitive differentiator in banking, where quality data and analytics improve business results and customer experiences.
More like this
developers.facebook.com
Build Richer Experiences with Facebook Pages
developers.facebook.com
1 min read · 11 saves · From 2017 · Announcing Instant Experiences for Pages
In Innovation
CIO.com
Reimagining retail’s next chapter of digital, physical, and immersive shopping experiences
CIO.com
7 min read · 47 saves · 2020-09-15 · Brian Solis · Innovation mindsets must reimagine customer experiences and retail operations for a new world order
Scientific American
Emotionally Extreme Experiences, Not Just “Positive” or “Negative” Experiences, Are More Meaningful in Life
Scientific American
4 min read · 23 saves · 2019-08-22 · Peak emotional experiences are the most meaningful ones in our lives
A List Apart
Orchestrating Experiences
A List Apart
~12 min read · 19 saves · From 2018 · Kevin Cornell · Experiences are formed by touchpoints, some tangible, others less so. This excerpt from Orchestrating Experiences is a deep dive into the world of touchpoints, helping you understand how to coordin…
Content Marketing Institute
4 Content Experiences That Keep On Giving
Content Marketing Institute
5 min read · 46 saves · 2019-11-28 · Connect with your audience through unique content experiences that will pay off for your brand and the community – Content Marketing Institute
Farnam Street
Appearances vs Experiences: What Really Makes Us Happy
Farnam Street
5 min read · 176 saves · 2020-07-20 · In the search for happiness, we often confuse how something looks with how it’s likely to make us feel. This is especially true when it comes to our homes. If we want to maximize happiness, we need to…
In Marketing
Product Hunt 😺
How To Build An Organic Marketing Engine — 4 Lessons From Spotify Wrapped
Product Hunt 😺
5 min read · 213 saves · 2019-12-08 · I listen to a lot of Khalid, ok?
In Psychology
Aeon+Psyche
What can we learn from the perennial philosophy of Aldous Huxley?
Aeon+Psyche
~12 min read · 328 saves · 2020-02-19 · Aldous Huxley argued that all religions in the world were underpinned by universal beliefs and experiences. Was he right?
SearchEngineJournal®
Content Experiences Are the New Content Marketing
SearchEngineJournal®
5 min read · 43 saves · 2020-12-18 · In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.
