The Best Articles in Marketing
The most useful articles and videos in Marketing from around the web, curated by thought leaders and our community.
Refind focuses on timeless pieces and updates the list whenever new, must-read articles or videos are discovered.
Top 5 Marketing Articles
At a glance: these are the articles that have been most read, shared, and saved in Marketing by Refind users in 2024 so far.
Videos
Watch a video to get a quick overview.
The Marketing Formula that Propelled Duolingo to 500M Users
Luis von Ahn is the CEO and Co-Founder of Duolingo, the world’s #1 language learning application. In the episode, Luis shares the marketing formula they use ...
How We Got Our First 100 Customers (No Bulls**t, Specific Details) (#534)
No more small boy spreadsheets, build your business on the free HubSpot CRM: https://mfmpod.link/hrdEpisode 534: Shaan Puri (https://twitter.com/ShaanVP) and...
5 rules to succeed in content marketing, by Storythings Founder Matt Locke
What are the best techniques for making your content marketing really fly? Matt Locke is the founder of the agency Storythings, and a renowned thinker on gai...
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
Lulu Cheng Meservey was formerly head of comms at Substack (where I host my newsletter and podcast) and is currently the Executive Vice President of Corporat...
5 tips to writing emails that will always get you a reply
Emails are just as fundamental these days as food and water in our lives, and they form a large part of our daily communications. Roughly 300 billion emails are sent around the world every day, acc…
«the one part of that email in which you ask for something or get something done can be kept brief. You can include those meeting notes as an attachment.»
What is ...?
New to Marketing? These articles make an excellent introduction.
What Is Brand Marketing? & How to Build Your Brand Identity in 5 Steps
Brand marketing is a way of setting your product apart by shaping perceptions of your company’s brand. We explain how to do that through four important brand elements.
Google Analytics: A Guide for Beginners from Builtvisible
Take control of your own metrics. This is an ideal starting point for anyone seeking a comprehensive grounding in Google Analytics.
B2B Marketing: The Beginner’s Guide
Learn how to create a B2B marketing strategy.
«emember also that in B2B marketing, the customers who are using your product or service may not be the ones purchasing it.»
The Paradox of Content Marketing to Beginners vs. Experts
Over the last 20 years, I've done a lot of educational content campaigns, both for my own companies, and to help others. But it's only recently that I've
How to ...?
How to Measure “Hard-to-Measure” Marketing Channels
I've ranted endlessly about how marketing leaders refuse to invest in hard-to-measure marketing channels like PR, media, native social, events, many types
How to Get Buy-In from Some of the Top Marketing Leaders: 3 Execs Discuss What KPIs Matter…
Learn from execs at HubSpot, LinkedIn, and G2 on which KPIs matter most to them in 2023.
How to craft a useful and effective email footer
Email footer is an important part of an email template that helps subscribers find information about your brand and builds a positive user experience. Moreover, an email footer can be a gamechanger:…
How to build a growth team - lessons from Uber, Hubspot, and others (50 slides)
Dear readers, Building a new growth team is hard. You have to figure out the macro organizational issues – how it fits in with marketing, product, and other functions – as well as the micro, like how…
Trending
These links are currently making the rounds in Marketing on Refind.
5 Real Growth Hacking Strategies for SaaS Companies
SaaS growth hacking is alive and well. Learn these 5 low-cost tactics you can use to hack growth and drive traffic to your brand and business.
How to market “marketing” internally
Advice for educating your company on marketing and getting buy-in on your marketing work
B2B Enterprise SaaS Marketing For Extended Buying Cycles
B2B enterprise SaaS marketing efforts can take years before a prospect becomes a customer. Here's how we design a flywheel to thrive the entire time.
Why Positioning Fails to Make the Jump from Marketing to Sales (and what to do about it)
Great B2B positioning will die inside the company if it doesn’t successfully make the jump from marketing to sales. Once you’ve worked through your positioning inside the company, the most common way…
Your guide to quick wins in SaaS marketing
🔥 10 ready-to-deploy tactics to gain positive ROI momentum in 2024
Short Articles
Short on time? Check out these useful short articles in Marketing—all under 10 minutes.
The Salt Shaker Theory, Minimalist Marketing, & More
The Curiosity Chronicle has quickly become one of the most popular newsletters for growth-minded individuals in the world. Each week, subscribers receive a deep dive that covers topics ranging from…
How to do product positioning
Making products is hard. The advice you get doesn't help much; either it's too vague to be useful or too specific to be applicable to your situation. These notes build a model of how products work…
The Best ChatGPT Plugins for Marketers and Content Creators
OpenAI is unlocking a new level of AI functionality with ChatGPT plugins—here are the best ones for marketers and content creators.
The best growth advice of 2023
🔥 learnings from June, Figma, Miro, Pinecone, Pleo and more
Content Repurposing Strategy: 180k to 1.2M Followers
This is the exact content repurposing strategy Alex Hormozi used to grow from 180,000 to 1.2 million followers.
Long Articles
These are some of the most-read long-form articles in Marketing.
Against Automaticity
An explanation of why tricks like priming, nudge, the placebo effect, social contagion, the “emotional inception” model of advertising, most “cognitive biases,” and any fiel…
Prompt Engineering: A Guide for Marketers and Content Creators
Prompt engineering has become a must-have skill for marketers and content creators, here’s what it is and how you can use it.
How to create a more effective homepage
A step-by-step guide on improving your homepage content & copy to increase conversion
AI Marketing 2024: Key Trends & Tools
Discover the top AI marketing tools and trends of 2024 that are transforming the digital landscape.
Thought Leaders
We monitor hundreds of thought leaders, influencers, and newsletters in Marketing, including:
What is Refind?
Every day Refind picks the most relevant links from around the web for you. Picking only a handful of links means focusing on what’s relevant and useful.
How does Refind curate?
It’s a mix of human and algorithmic curation, following a number of steps:
- We monitor 10k+ sources and 1k+ thought leaders on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
- In addition, our users save links from around the web using our Save buttons and our extensions.
- Our algorithm processes 100k+ new links every day and uses external signals to find the most relevant ones, focusing on timeless pieces.
- Our community of active users gets the most relevant links every day, tailored to their interests. They provide feedback via implicit and explicit signals: open, read, listen, share, mark as read, read later, «More/less like this», etc.
- Our algorithm uses these internal signals to refine the selection.
- In addition, we have expert curators who manually curate niche topics.
The result: lists of the best and most useful articles on hundreds of topics.
How does Refind detect «timeless» pieces?
We focus on pieces with long shelf-lives—not news. We determine «timelessness» via a number of metrics, for example, the consumption pattern of links over time.
How many sources does Refind monitor?
We monitor 10k+ content sources on hundreds of topics—publications, blogs, news sites, newsletters, Substack, Medium, Twitter, etc.
Who are the thought leaders in Marketing?
We follow dozens of thought leaders in Marketing, including Guy Kawasaki, Gary Vaynerchuk, Neil Patel, MarketingProfs, Rand Fishkin.
Missing a thought leader? Submit them here
Can I submit a link?
Indirectly, by using Refind and saving links from outside (e.g., via our extensions).
How can I report a problem?
When you’re logged-in, you can flag any link via the «More» (...) menu. You can also report problems via email to hello@refind.com
Who uses Refind?
450k+ smart people start their day with Refind. To learn something new. To get inspired. To move forward. Our apps have a 4.9/5 rating.
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Keep Learning
Learn something new, guided by experts. Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.
Get the big picture on your favorite topics.