6 Best Articles on CRM
The most useful articles on CRM from around the web, curated by thought leaders and our community.
Refind focuses on timeless pieces and updates the list whenever new, must-read articles or videos are discovered.
Top 5 CRM Articles
At a glance: these are the articles that have been most read, shared, and saved on CRM by Refind users in 2024 so far.
How to ...?
How to Get Started With CRM-Powered Advertising [+ Why You Should]
Learn how you can use your CRM to create more relevant, engaging ads for prospects in 2021 and beyond.
Short Articles
Short on time? Check out these useful short articles on CRM—all under 10 minutes.
Bowling Alley Strategy: How New Players Dominate Big Markets
How Salesforce conquered the CRM market, why Tesla’s first car was the Roadster, and how to use the Bowling Alley Strategy to drive growth
Why China’s Version of Email Marketing Is So Effective
Private traffic, a CRM strategy that emphasizes two-way conversations, could double as a crash course in how to bring community into the product experience.
«the impending arrival of live shopping, aka shopatainment, which has proved to be extremely disruptive to China’s retail landscape.»
CRM for Fundraising
CRM for fundraising. Build a smart investors database, run successful fundraising campaigns and keep track of grants and investments, all in one tool.
Taming the CRM Beast to Boost Sales
If your firm’s customer relationship management (CRM) system has become an “unwieldy beast,” consider this Boston Consulting Group article a field guide and trainer’s manual. Roger Premo, Matthew Ward and Santosh Raghunath will teach you how to identify the factors that can aggravate chaotic CRM – as well as how to optimize the benefits of your system.
Why CRM and Marketing Automation Need Each Other
Learn more about CRM and marketing automation. Plus, why the two need each other to succeed.
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