9 Best Articles in 2021
Vulture
Why Do Corporations Speak the Way They Do?
Vulture
~16 min read · 2020-02-20 · Literary critic Molly Young offers a witty dissection of how today’s businesses – especially start-ups, creative firms and online companies – spawn nonsense corporate slanguage and self-deluded gibberish. Young’s keen ear and sharp tongue will provide relief and amusement to anyone who’s endured a meeting replete with nonsense terminology, such as “parallel-pathing, growth hacking, upleveling” and “blitzscaling.”
The Wharton School
Overlooking Communications: Why Strategists Are Missing a Trick
The Wharton School
6 min read · From 2019 · Communications is often treated as the last mile between the strategy team and the outside world. That is a mistake, notes this opinion piece.
True Ventures
How to Tell Your Story: A Simple Framework for Startups
True Ventures
1 min read · 2019-11-04 · Om Malik shares insights from his years as a journalist to help founders discover and share their stories while adding value to the media landscape.
Brian Dean
How to Write a Press Release: The Definitive Guide
Brian Dean
20+ min read · From 2019 · In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Harvard Business Review
The Trust Crisis
Harvard Business Review
20+ min read · From 2019 · Facebook, Boeing, and too many other firms are losing the public’s faith. Can they regain it?
Harvard Business Review
Technical Experts Need to Get Better at Telling Stories
Harvard Business Review
5 min read · From 2018 · Clear writing is a must.
Social Media Today
The Evolution of PR - 1999 to 2019 [Infographic]
Social Media Today
1 min read · From 2019 · The PR and communications game has changed significantly in the last two decades. This infographic underlines that evolution.
Matt Heinz
"How I Work": Lydia Humenycky, Senior Manager, Brand and Corporate Communications at BDO @lhumenycky #HowIWork
Matt Heinz
2 min read · From 2019 · #HowIWork features B2B business leaders sharing life hacks, productivity secrets, work-life balance tips as well as confessions, guilty pleasures and gratitude.
Ann Handley
The Most and Least Important PR and Corporate Communications Tactics and Trends
Ann Handley
7 min read · From 2018 · Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most. See others they cite as important - and not.
More like this
HubSpot
13 PR Blogs You Should Be Reading This Year
HubSpot
From 2019 · Feeling out of the loop on the latest PR news and trends? Check out these blogs for the latest news, best tips, and industry happenings.
Harvard Business Review
What I Learned From 10 Years of Doing PR for Apple
Harvard Business Review
5 min read · From 2016 · Five communications lessons from the biggest corporate turnaround.
Gartner
What Digitalization Means for Corporate Communications
Gartner
2 min read · From 2019 · Communications leaders have a role to play as the business prioritizes digital.
Ann Handley
How Not to Email Journalists: The 10 Biggest Pitch Mistakes
Ann Handley
1 min read · From 2019 · Public Relations - Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from…
TechCrunch
How to get your ads working, and whether PR is worth it
TechCrunch
1 min read · From 2019 · Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.…
HubSpot
500+ Journalists Agree: These Are the Worst PR Tactics in 2019
HubSpot
From 2019 · In an attempt to uncover what methods of communication really irks journalists, we surveyed 500+ journalists, editors, and freelance contributors to learn the most offensive email pitch pet peeves in 2019. Learn what those are here.
Neal Schaffer | ニール・シェーファー｜夏廉
How to Use a Social Media Calendar (for Corporate Communications)
Neal Schaffer | ニール・シェーファー｜夏廉
9 min read · 2020-10-07 · A social media calendar enables you to plan your posts in advance to ensure a consistent flow of quality content on your social feeds. Learn how to use one.
Entrepreneur
How to Make PR Work For You
Entrepreneur
3 min read · From 2019 · Here are the decisive factors you won't learn in an online marketing course.
Entrepreneur
4 Ways Visuals Can Make Your PR Pitch a Success
Entrepreneur
2 min read · From 2019 · Sometimes, images are everything.
