9 Best Articles in 2021
Vulture
Why Do Corporations Speak the Way They Do?
Vulture
~16 min read · 2020-02-20 · Literary critic Molly Young offers a witty dissection of how today’s businesses – especially start-ups, creative firms and online companies – spawn nonsense corporate slanguage and self-deluded gibberish. Young’s keen ear and sharp tongue will provide relief and amusement to anyone who’s endured a meeting replete with nonsense terminology, such as “parallel-pathing, growth hacking, upleveling” and “blitzscaling.”
Wharton School
Overlooking Communications: Why Strategists Are Missing a Trick
Wharton School
6 min read · 2019-10-04 · Communications is often treated as the last mile between the strategy team and the outside world. That is a mistake, notes this opinion piece.
Brian Dean
How to Write a Press Release: The Definitive Guide
Brian Dean
20+ min read · 2019-09-24 · In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
True Ventures
How to Tell Your Story: A Simple Framework for Startups
True Ventures
1 min read · 2019-11-04 · Om Malik shares insights from his years as a journalist to help founders discover and share their stories while adding value to the media landscape.
Harvard Business Review
Technical Experts Need to Get Better at Telling Stories
Harvard Business Review
5 min read · From 2018 · Clear writing is a must.
Social Media Today
The Evolution of PR - 1999 to 2019 [Infographic]
Social Media Today
1 min read · 2019-08-18 · The PR and communications game has changed significantly in the last two decades. This infographic underlines that evolution.
Harvard Business Review
The Trust Crisis
Harvard Business Review
20+ min read · 2019-07-16 · Facebook, Boeing, and too many other firms are losing the public’s faith. Can they regain it?
HubSpot
13 PR Blogs You Should Be Reading This Year
HubSpot
2019-08-29 · Feeling out of the loop on the latest PR news and trends? Check out these blogs for the latest news, best tips, and industry happenings.
Harvard Business Review
What I Learned From 10 Years of Doing PR for Apple
Harvard Business Review
5 min read · From 2016 · Five communications lessons from the biggest corporate turnaround.
Trending
Reuters
Goldman Sachs communications head Jake Siewert to leave
Reuters
1 min read · Apr 16th · Jake Siewert, global head of corporate communications at Goldman Sachs Group Inc (GS.N), is leaving the bank, the New York Times reported on Friday. (https://nyti.ms/3ggjv6k)
Threatpost
Intel Sued Under Wiretapping Laws for Tracking User Activity on its Website
Threatpost
3 min read · Mar 30th · A class-action suit in Florida accuses the tech giant of unlawfully intercepting communications by using session-replay software to capture the interaction of people visiting the corporate homepage…
More like this
Matt Heinz
"How I Work": Lydia Humenycky, Senior Manager, Brand and Corporate Communications at BDO @lhumenycky #HowIWork
Matt Heinz
2 min read · 2019-10-10 · #HowIWork features B2B business leaders sharing life hacks, productivity secrets, work-life balance tips as well as confessions, guilty pleasures and gratitude.
Ann Handley
How Not to Email Journalists: The 10 Biggest Pitch Mistakes
Ann Handley
1 min read · 2019-10-15 · Public Relations - Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from…
Gartner
What Digitalization Means for Corporate Communications
Gartner
2 min read · 2019-10-30 · Communications leaders have a role to play as the business prioritizes digital.
HubSpot
500+ Journalists Agree: These Are the Worst PR Tactics in 2019
HubSpot
2019-07-18 · In an attempt to uncover what methods of communication really irks journalists, we surveyed 500+ journalists, editors, and freelance contributors to learn the most offensive email pitch pet peeves in 2019. Learn what those are here.
Entrepreneur
How to Make PR Work For You
Entrepreneur
3 min read · 2019-08-15 · Here are the decisive factors you won't learn in an online marketing course.
Ann Handley
The Most and Least Important PR and Corporate Communications Tactics and Trends
Ann Handley
7 min read · From 2018 · Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most. See others they cite as important - and not.
Entrepreneur
4 Ways Visuals Can Make Your PR Pitch a Success
Entrepreneur
2 min read · 2019-08-13 · Sometimes, images are everything.
Inc.
Tim Cook Uses These 5 Words to Take Control of Any Conversation
Inc.
2 min read · 2019-08-09 · Effective communicators rely on this technique to control their company's narrative.
HubSpot
The 20 Top PR Conferences of 2020
HubSpot
2019-10-03 · Want to attend a public relations conference? Learn about the top PR conferences happening and plan your trip.
