9 Best Articles in 2022
Vulture
Why Do Corporations Speak the Way They Do?
Vulture
Summary · ~16 min read · From 2020 · Literary critic Molly Young offers a witty dissection of how today’s businesses – especially start-ups, creative firms and online companies – spawn nonsense corporate slanguage and self-deluded gibberish. Young’s keen ear and sharp tongue will provide relief and amusement to anyone who’s endured a meeting replete with nonsense terminology, such as “parallel-pathing, growth hacking, upleveling” and “blitzscaling.” · Shared by 408, including Sam Harris, Bailey Richardson, Steve Silberman, Jason A Miller, Kevin Marks, Nilofer Merchant, Michelle Garrett (she/her), Brooke B. Sellas, Dan Hill, Felix Salmon, Virginia Hughes, Riley Black 🦕🏳️⚧️, Madam Grammar, Bob Sutton, Daniel Boos, Henneke Duistermaat, Chris Heilmann, Matthew Herper, Jeff Atwood, Marsha Collier
The Wharton School
Overlooking Communications: Why Strategists Are Missing a Trick
The Wharton School
6 min read · From 2019 · Communications is often treated as the last mile between the strategy team and the outside world. That is a mistake, notes this opinion piece. · Shared by 25, including Shawn Venasse, davidabrock
True Ventures
How to Tell Your Story: A Simple Framework for Startups
True Ventures
1 min read · From 2019 · Om Malik shares insights from his years as a journalist to help founders discover and share their stories while adding value to the media landscape. · Shared by 138, including Johannes Lenz, Alyssa C, Arne Keuning, Brian Laung Aoaeh, CFA, OM, Martin Varsavsky 🇺🇦, Michael Weibel, Evan Kirstel the $B2B Techfluencer, Harsha Mv
Harvard Business Review
Technical Experts Need to Get Better at Telling Stories
Harvard Business Review
5 min read · From 2018 · Clear writing is a must. · Shared by 78, including Amber Mac, Mariella Petrigni 🌍 Translator, Tom Connor, Oleg Baskov, Marsha Collier, Yana O, 🟣 Antonio Vieira Santos #FutureOfWork #InnoTrans2, Klaus Eck
Backlinko
How to Write a Press Release: The Definitive Guide
Backlinko
20+ min read · From 2019 · In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists. · Shared by 93, including Connecticut SEO, Gail Gardner, Michele Linn, Harsha Mv, Julia McCoy, ShoutMeLoud - Making business marketing easier, Lilach Bullock, Ian Cleary, Cyrus, AJ Ghergich, Tarik ESSAADI, almagentia369
Harvard Business Review
The Trust Crisis
Harvard Business Review
20+ min read · From 2019 · Facebook, Boeing, and too many other firms are losing the public’s faith. Can they regain it? · Shared by 79, including Katja Evertz, Krishna, Jonathan Kogan, Cameron Yick, Ian M Calvert, Bertrand Maltaverne, Howard Getson, 🟣 Antonio Vieira Santos #FutureOfWork #InnoTrans2, Klaus Eck, Clemens M. Schuster
🇺🇦 Neal Schaffer #StandWithUkraine
How to Use a Social Media Calendar (for Corporate Communications)
🇺🇦 Neal Schaffer #StandWithUkraine
9 min read · 2020-10-07 · A social media calendar enables you to plan your posts in advance to ensure a consistent flow of quality content on your social feeds. Learn how to use one. · Shared by 24, including Shelly Kramer, Stephanie A Kowalski, Ramon Ray, Dan Gingiss - The Experience Maker™
Ann Handley
The Most and Least Important PR and Corporate Communications Tactics and Trends
Ann Handley
7 min read · From 2018 · Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most. See others they cite as important - and not. · Shared by 11, including Stephanie A Kowalski, Brandon Uttley
Social Media Today
The Evolution of PR - 1999 to 2019 [Infographic]
Social Media Today
1 min read · From 2019 · The PR and communications game has changed significantly in the last two decades. This infographic underlines that evolution. · Shared by 20, including Jonathan Kogan, Klaus Eck
More like this
Matt Heinz
"How I Work": Lydia Humenycky, Senior Manager, Brand and Corporate Communications at BDO @lhumenycky #HowIWork
Matt Heinz
2 min read · From 2019 · #HowIWork features B2B business leaders sharing life hacks, productivity secrets, work-life balance tips as well as confessions, guilty pleasures and gratitude. · Shared by 11, including ANTHONY IANNARINO 🇺🇸, Tony Hughes, Mike Kunkle, Kendra Lee
Gartner
What Digitalization Means for Corporate Communications
Gartner
2 min read · From 2019 · Communications leaders have a role to play as the business prioritizes digital. · Shared by 13, including Merkstatt, Martina Bürge
Harvard Business Review
What I Learned From 10 Years of Doing PR for Apple
Harvard Business Review
5 min read · From 2016 · Five communications lessons from the biggest corporate turnaround. · Shared by 70, including Tibor Martini 🇺🇦, Stephanie A Kowalski, Claudia Sommer, 🚀 Perspective IX, Thomas Pleil, Brad Brooks, Devin, Preshit
Entrepreneur
Ocean Spray Seized Its Viral Marketing Moment Like It Makes Its Juice: Naturally
Entrepreneur
3 min read · 2020-10-08 · We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically. · Shared by 20, including 🇺🇦 Neal Schaffer #StandWithUkraine
HubSpot
13 PR Blogs You Should Be Reading This Year
HubSpot
From 2019 · Feeling out of the loop on the latest PR news and trends? Check out these blogs for the latest news, best tips, and industry happenings. · Shared by 28, including Gail Gardner, Drew McLellan (he/him), Connie Ragen Green, CarlosGil.eth, Pam Didner, Tom Pick | #B2Bmarketing guy, Tony Hughes, Gini Dietrich
TechCrunch
How to get your ads working, and whether PR is worth it
TechCrunch
1 min read · From 2019 · Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.… · Shared by 29, including Evan Kirstel the $B2B Techfluencer, Shawn Venasse
Ann Handley
How Not to Email Journalists: The 10 Biggest Pitch Mistakes
Ann Handley
1 min read · From 2019 · Public Relations - Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from… · Shared by 26, including Tom Pick | #B2Bmarketing guy, Mike Kunkle, Graham Jones, Martin Jones, Gail Gardner, Drew McLellan (he/him), Matt Heinz
davidabrock
On Culture, Values, Beliefs
davidabrock
3 min read · From 2020 · There’s always a lot of talk about corporate culture, values, and beliefs. Too often, these are treated as “PR.” Annual reports, analyst reports, communications to customers and c… · Shared by 22, including Mike Kunkle, Matt Heinz, Kelly Riggs
HubSpot
500+ Journalists Agree: These Are the Worst PR Tactics in 2019
HubSpot
From 2019 · In an attempt to uncover what methods of communication really irks journalists, we surveyed 500+ journalists, editors, and freelance contributors to learn the most offensive email pitch pet peeves in 2019. Learn what those are here. · Shared by 22, including Tony Hughes, William Toll, Gisele Navarro, Douglas Burdett, Ernie Smith, Stephanie A Kowalski
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