9 Best Articles in 2022
Vulture
Why Do Corporations Speak the Way They Do?
Vulture
~16 min read · From 2020 · Literary critic Molly Young offers a witty dissection of how today’s businesses – especially start-ups, creative firms and online companies – spawn nonsense corporate slanguage and self-deluded gibberish. Young’s keen ear and sharp tongue will provide relief and amusement to anyone who’s endured a meeting replete with nonsense terminology, such as “parallel-pathing, growth hacking, upleveling” and “blitzscaling.”
Summary · Reader View · Shared by 459, including Sam Harris, Bailey Richardson, Steve Silberman, Jason A Miller, Kevin Marks, Bob Sutton, Michelle Garrett (she/her), Brooke B. Sellas, Dan Hill, Felix Salmon, Virginia Hughes, Riley Black 🦕🏳️⚧️, Madam Grammar, Nilofer Merchant, Daniel Boos, Henneke Duistermaat, Chris Heilmann, Matthew Herper, Jeff Atwood, Marsha Collier
The Wharton School
Overlooking Communications: Why Strategists Are Missing a Trick
The Wharton School
6 min read · From 2019 · Communications is often treated as the last mile between the strategy team and the outside world. That is a mistake, notes this opinion piece.
Reader View · Shared by 25, including Shawn Venasse, davidabrock
True Ventures
How to Tell Your Story: A Simple Framework for Startups
True Ventures
1 min read · From 2019 · Om Malik shares insights from his years as a journalist to help founders discover and share their stories while adding value to the media landscape.
Shared by 138, including Johannes Lenz, Alyssa C, Arne Keuning, Brian Laung Aoaeh, CFA, OM, Martin Varsavsky 🇺🇦, Michael Weibel, Evan Kirstel the $B2B Techfluencer, Harsha Mv
Harvard Business Review
Technical Experts Need to Get Better at Telling Stories
Harvard Business Review
5 min read · From 2018 · Clear writing is a must.
Reader View · Shared by 78, including Amber Mac, Mariella Petrigni 🌍 Translator, Tom Connor, Oleg Baskov, Marsha Collier, Yana O, 🟣 Antonio Vieira Santos #FutureOfWork, Klaus Eck
Backlinko
How to Write a Press Release: The Definitive Guide
Backlinko
20+ min read · From 2019 · In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Reader View · Shared by 93, including Connecticut SEO, Gail Gardner, Michele Linn, Harsha Mv, Julia McCoy, ShoutMeLoud by Harsh Agrawal, Lilach Bullock, Ian Cleary, Cyrus - Zyppy SEO, AJ Ghergich, Tarik ESSAADI, almagentia369
Harvard Business Review
The Trust Crisis
Harvard Business Review
20+ min read · From 2019 · Facebook, Boeing, and too many other firms are losing the public’s faith. Can they regain it?
Reader View · Shared by 79, including Katja Evertz, Krishna, Jonathan Kogan, Cameron Yick, Ian M Calvert, Bertrand Maltaverne, Howard Getson, 🟣 Antonio Vieira Santos #FutureOfWork, Klaus Eck, Clemens M. Schuster
🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
How to Use a Social Media Calendar (for Corporate Communications)
🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
9 min read · 2020-10-07 · A social media calendar enables you to plan your posts in advance to ensure a consistent flow of quality content on your social feeds. Learn how to use one.
Reader View · Shared by 24, including Shelly Kramer, Stephanie A Kowalski, Ramon Ray, Dan Gingiss - The Experience Maker™
Ann Handley
The Most and Least Important PR and Corporate Communications Tactics and Trends
Ann Handley
7 min read · From 2018 · Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most. See others they cite as important - and not.
Reader View · Shared by 11, including Stephanie A Kowalski, Brandon Uttley
Social Media Today
The Evolution of PR - 1999 to 2019 [Infographic]
Social Media Today
1 min read · From 2019 · The PR and communications game has changed significantly in the last two decades. This infographic underlines that evolution.
Shared by 20, including Jonathan Kogan, Klaus Eck
Trending
TechCrunch
Tandem sketches out a remote-friendly hybrid work future
TechCrunch
3 min read · Apr 6th · Tandem, a startup building corporate communications tools, has released a new product called Spaces, hoping to blend remote and in-office work so that all staff feels properly connected to their co…
Reader View · Shared by 8
Variety
Geoff Morrell Out as Disney Communications Chief After Less Than 5 Months
Variety
1 min read · Apr 29th · The Walt Disney Company is parting ways with Geoff Morrell, its head of corporate affairs, after a series of public relations debacles. Morrell, ousted after less than five months on the job, joine…
computerweekly.com
Greggs bakes SD-WAN into shops of the future
computerweekly.com
May 26th · One of the UK’s most loved food brands, Greggs, has signed a deal with long-standing technology partner Daisy Corporate Services, a provider of secure IT, communications and cloud services, to deliver…
Shared by 6, including Dr. Craig Brown, Craig Brown, PhD
Entrepreneur
How to Improve Corporate Culture with Artificial Intelligence
Entrepreneur
Apr 21st · Entrepreneurs should treat AI tools as colleagues. This article highlights how they can use AI tools to navigate rapid changes, build a solid workplace culture in a hybrid work environment, and manage internal communications.
Shared by 13, including Iain Brown, PhD, Marcus Borba
More like this
Matt Heinz
"How I Work": Lydia Humenycky, Senior Manager, Brand and Corporate Communications at BDO @lhumenycky #HowIWork
Matt Heinz
2 min read · From 2019 · #HowIWork features B2B business leaders sharing life hacks, productivity secrets, work-life balance tips as well as confessions, guilty pleasures and gratitude.
Reader View · Shared by 11, including ANTHONY IANNARINO 🇺🇸, Tony Hughes, Mike Kunkle, Kendra Lee
Gartner
What Digitalization Means for Corporate Communications
Gartner
2 min read · From 2019 · Communications leaders have a role to play as the business prioritizes digital.
Reader View · Shared by 13, including Merkstatt, Martina Bürge
Harvard Business Review
What I Learned From 10 Years of Doing PR for Apple
Harvard Business Review
5 min read · From 2016 · Five communications lessons from the biggest corporate turnaround.
Reader View · Shared by 71, including Tibor Martini 🇺🇦, Stephanie A Kowalski, Claudia Sommer, 🚀 Perspective IX, Thomas Pleil, Brad Brooks, Devin, Preshit
Entrepreneur
Ocean Spray Seized Its Viral Marketing Moment Like It Makes Its Juice: Naturally
Entrepreneur
3 min read · 2020-10-08 · We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win social media triumph came together organically.
Reader View · Shared by 20, including 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
HubSpot
13 PR Blogs You Should Be Reading This Year
HubSpot
From 2019 · Feeling out of the loop on the latest PR news and trends? Check out these blogs for the latest news, best tips, and industry happenings.
Shared by 28, including Gail Gardner, Drew McLellan (he/him), Connie Ragen Green, CarlosGil.eth, Pam Didner, Tom Pick | #B2Bmarketing guy, Tony Hughes, Gini Dietrich
TechCrunch
How to get your ads working, and whether PR is worth it
TechCrunch
1 min read · From 2019 · Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com.…
Reader View · Shared by 29, including Evan Kirstel the $B2B Techfluencer, Shawn Venasse
Ann Handley
How Not to Email Journalists: The 10 Biggest Pitch Mistakes
Ann Handley
1 min read · From 2019 · Public Relations - Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to their beats, according to recent research from…
Shared by 26, including Tom Pick | #B2Bmarketing guy, Mike Kunkle, Graham Jones, Martin Jones, Gail Gardner, Drew McLellan (he/him), Matt Heinz
davidabrock
On Culture, Values, Beliefs
davidabrock
3 min read · 2020-09-11 · There’s always a lot of talk about corporate culture, values, and beliefs. Too often, these are treated as “PR.” Annual reports, analyst reports, communications to customers and c…
Reader View · Shared by 22, including Mike Kunkle, Matt Heinz, Kelly Riggs
HubSpot
500+ Journalists Agree: These Are the Worst PR Tactics in 2019
HubSpot
From 2019 · In an attempt to uncover what methods of communication really irks journalists, we surveyed 500+ journalists, editors, and freelance contributors to learn the most offensive email pitch pet peeves in 2019. Learn what those are here.
Shared by 22, including Tony Hughes, William Toll, Gisele Navarro, Douglas Burdett, Ernie Smith, Stephanie A Kowalski
