In Language
9 Best Articles in 2020
Vulture
Why Do Corporations Speak the Way They Do?
Vulture
~16 min read · 411 saves · Feb 20th · Literary critic Molly Young offers a witty dissection of how today’s businesses – especially start-ups, creative firms and online companies – spawn nonsense corporate…
In Marketing
Wharton School
Overlooking Communications: Why Strategists Are Missing a Trick
Wharton School
6 min read · 25 saves · 2019-10-04 · Communications is often treated as the last mile between the strategy team and the outside world. That is a mistake, notes this opinion piece.
In Writing
Brian Dean
How to Write a Press Release: The Definitive Guide
Brian Dean
20+ min read · 87 saves · 2019-09-24 · In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
In Startups
True Ventures
How to Tell Your Story: A Simple Framework for Startups
True Ventures
137 saves · 2019-11-04 · Om Malik shares insights from his years as a journalist to help founders discover and share their stories while adding value to the media…
Harvard Business Review
Technical Experts Need to Get Better at Telling Stories
Harvard Business Review
5 min read · 71 saves · From 2018 · Clear writing is a must.
Social Media Today
The Evolution of PR - 1999 to 2019 [Infographic]
Social Media Today
19 saves · 2019-08-18 · Andrew Hutchinson · The PR and communications game has changed significantly in the last two decades. This infographic underlines that evolution.
Harvard Business Review
The Trust Crisis
Harvard Business Review
20+ min read · 66 saves · 2019-07-16 · Facebook, Boeing, and too many other firms are losing the public’s faith. Can they regain it?
Harvard Business Review
What I Learned From 10 Years of Doing PR for Apple
Harvard Business Review
5 min read · 71 saves · From 2016 · Five communications lessons from the biggest corporate turnaround.
HubSpot
13 PR Blogs You Should Be Reading This Year
HubSpot
28 saves · 2019-08-29 · Feeling out of the loop on the latest PR news and trends? Check out these blogs for the latest news, best tips, and industry…
Trending
davidabrock
On Culture, Values, Beliefs
davidabrock
2 min read · 22 saves · Sep 11th · There’s always a lot of talk about corporate culture, values, and beliefs. Too often, these are treated as “PR.” Annual reports, analyst reports, communications…
Entrepreneur
Ocean Spray Seized Its Viral Marketing Moment Like It Makes Its Juice: Naturally
Entrepreneur
2 min read · 18 saves · Oct 8th · We spoke with the corporate communications head who hooked up TikTok sensation Nathan Apodaca with a new Nissan truck, and she swears the win-win…
Neal Schaffer
How to Use a Social Media Calendar (for Corporate Communications)
Neal Schaffer
8 min read · 14 saves · Oct 7th · A social media calendar enables you to plan your posts in advance to ensure a consistent flow of quality content on your social feeds.…
Product Haunt 👻
Synthesia - Generate professional-looking AI videos from text in minutes
Product Haunt 👻
Sep 17th · With Synthesia businesses can now create professional-looking videos at scale. Companies are using it for: 👨🏫️ corporate learning & communications, 👨💻️ personalized sales and…
More like this
Matt Heinz
"How I Work": Lydia Humenycky, Senior Manager, Brand and Corporate Communications at BDO @lhumenycky #HowIWork
Matt Heinz
2 min read · 11 saves · 2019-10-10 · Matt Heinz · #HowIWork features B2B business leaders sharing life hacks, productivity secrets, work-life balance tips as well as confessions, guilty pleasures and gratitude.
Gartner
What Digitalization Means for Corporate Communications
Gartner
1 min read · 13 saves · 2019-10-30 · Jordan Bryan · Communications leaders have a role to play as the business prioritizes digital.
Ann Handley
How Not to Email Journalists: The 10 Biggest Pitch Mistakes
Ann Handley
26 saves · 2019-10-15 · Public Relations - Journalists say their biggest pet peeve when being pitched via email is receiving requests to cover things that are irrelevant to…
HubSpot
500+ Journalists Agree: These Are the Worst PR Tactics in 2019
HubSpot
20 saves · 2019-07-18 · In an attempt to uncover what methods of communication really irks journalists, we surveyed 500+ journalists, editors, and freelance contributors to learn the most…
Ann Handley
The Most and Least Important PR and Corporate Communications Tactics and Trends
Ann Handley
6 min read · 11 saves · From 2018 · Corporate communications and public relations professionals say engaging in better storytelling is the tactic/trend that will matter most. See others they cite as important…
Entrepreneur
4 Ways Visuals Can Make Your PR Pitch a Success
Entrepreneur
2 min read · 15 saves · 2019-08-13 · Sometimes, images are everything.
Entrepreneur
How to Make PR Work For You
Entrepreneur
2 min read · 17 saves · 2019-08-15 · Here are the decisive factors you won't learn in an online marketing course.
Inc.
Tim Cook Uses These 5 Words to Take Control of Any Conversation
Inc.
2 min read · 14 saves · 2019-08-09 · Effective communicators rely on this technique to control their company's narrative.
HubSpot
The 20 Top PR Conferences of 2020
HubSpot
14 saves · 2019-10-03 · Want to attend a public relations conference? Learn about the top PR conferences happening and plan your trip.
