- How To Become A Customer Acquisition Expert — Brian Balfour's Coelevate
- How To (Actually) Calculate CAC
- Authentic Growth — Brian Balfour's Coelevate
- How To Run A Weekly Growth Meeting That Gets Results — Brian Balfour's Coelevate
- The Holy Grail of Traction
Brian Balfour, VP Growth, HubSpot shares why customer and user retention is the most important factor in traction and growth, the anatomy of retention, and s...
[Andrew: Paid marketing remains an integral part of many products’ acquisition channels, and one of the key metrics is Cost of Customer Acquisition, which is a nuanced calculation with lots of…
I started my career out as a “product guy.” But about 4 years ago I realized that product was a small piece of the startup puzzle. I became fascinated with how products were growing. Thus, my journey on learning growth and customer acquisition began. Here is the step by step guide I wish I had when I started to learn customer acquisition.
If you have a weekly one hour team meeting, it better have high ROI. The dollar cost of that meeting for a team of five is about $13K per year. A team of ten is $26K per year. (w/ conservative assumption of $100K average salary+benefits+office+etc per team member) That isn't including the opportunity cost and cost of disrupting someone. So reality is likely much higher. How do you run a meeting that gets results?
I’ve been lucky to have been part of building, advising, or investing in 40+ tech companies in the past 10 years. Some $100M+ wins. Some, complete losses. Most end up in the middle. One of my main…
All growth is not created equal. Yet the industry has resorted to inauthentic ways to drive growth for just for the sake of growth.
Almost everyone starts with tactics even though that is the last pace you start when pursuing authentic growth. Principles, then process, then team, and then finally tactics.
Quick note: I wanted to let you know that we are starting to build out the team at Reforge. We are hiring a Sr Product Marketing Manager, Sr Content Developer, and a Content Marketer. If you, or someone you know, is passionate about professional development/education then please get in touch
A 40 post series detailing the step by step system used by the former VP of Growth @ HubSpot.
[Andrew: Excited about today’s guest post! I was recently interviewed by the folks at Reforge, a new company started by my friends Brian Balfour and Susan Su focused on advanced professional…
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We have a big addiction problem in our industry. Hacktics, the tips, tricks, hacks, tools, and secrets that promise to solve our growth problems. As a result, marketers now get the majority of their “learning” through this hack-tic based content. As addictive as they are, prescription-based tactics and tools won’t solve your problem, and most importantly, help you become an elite marketer.
In this episode, we discussed Brian Balfour's thoughts on why retention is the one metric that rules them all, why churn is the silent killer, and what metrics you should be tracking to measure…
HubSpot VP of Growth Brian Balfour explains why retention optimization is the most important growth strategy of all for SaaS.
Greylock Investor Mike Duboe, Reforge CEO Brian Balfour, and Mulesoft SVP of Product Shaun Clowes on developing a healthy and successful growth strategy. Growth is fundamental to a company's survival
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