9 Best Articles in 2022
Fast Company
95 brands that matter more than ever in 2021
Fast Company
2021-10-26 · Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies and nonprofits that have had an undeniable impact on business and… · Shared by 237, including Nicolas Babin #CES2023, Sprout Social, Impossible Foods, Shelly Kramer, LARRY ELKAN, Gabriele, Memorial Sloan Kettering Cancer Center
Protocol
Brands are flooding the metaverse, but gamers just don’t care
Protocol
6 min read · Jun 23rd · Most people just want to play games. The brands are moving in anyway. · Shared by 224
Ad Age
Getting the metaverse right—can the lessons of social marketing guide brands?
Ad Age
3 min read · Jan 6th · 3D virtual worlds provide the opportunity for brands to engage with audiences and build communities in new ways. · Shared by 216, including R.NFT R “Ray” Wang 王瑞光 #SuiteWorld #UIPathForward, Birgit Schefer, Katja Evertz, Jessica Gioglio, Samantha Kelly
Visual Capitalist
The World's 100 Most Valuable Brands in 2018
Visual Capitalist
5 min read · From 2018 · Visualizing the world's 100 most valuable brands by both value and industry. · Shared by 73, including 🟣 Antonio Vieira Santos #FutureOfWork #InnoTrans2, Oriol Farré, Ron McIntyre, 𝐦𝐫𝐯𝐧 , Stephen C Sanders, Pagely®, Dominik Grolimund, Marsha Collier, Bill Johnston, Thomas Power
Tom Fishburne
Clubhouse Hype and Brands on Social Media
Tom Fishburne
2 min read · 2021-03-14 · Shared by 173, including Lee Odden - B2B Marketing, Annette Franz, CCXP, Tom Pick | #B2Bmarketing guy, Dave Kellogg, FANZO 🧢 #NFT365, JD Prater, Christoph Trappe, Michelle Garrett (she/her), Chris Brogan/Chief of Staff, Chris Gledhill | gledhill.eth, Michael Schär, William Toll, Wilko S. Wolters 🇩🇪🇪🇺, Augie Ray, Scott Brinker, Jay Acunzo, 💥 Katie Martell, Ian Lurie 🇺🇦, Eleanor | The Copywriter
Dezeen
Six fashion brands pushing circular design beyond recycling
Dezeen
6 min read · Jan 14th · The Ellen MacArthur Foundation has compiled a book, in which pioneering fashion designers and brands share their approach to circular design. Here, its editor Elodie Rousselot picks six of the most… · Shared by 120, including Enrique Dans
CNN
Brands should force Twitter to uphold content policies under Musk, advocacy groups say
CNN
3 min read · May 3rd · Some of the nation's biggest brands including Coca-Cola, Disney and Kraft are facing calls to boycott Twitter if the company's soon-to-be owner, billionaire Elon Musk, rolls back content moderation… · Shared by 143, including Carolyn Porco, Glenn Greenwald, Matt Navarra, LARRY ELKAN, Matt Taibbi, Brian Roemmele, Adel, Benny Johnson
medium.com
Attack Of The Micro Brands
medium.com
5 min read · From 2018 · In just ten minutes or so scrolling on Instagram, I counted over a dozen brands I had never heard of selling a product that caught my eye… · Shared by 125, including Fabricio Teixeira, Tibor Martini 🇺🇦, Anthony Hamelle, scott belsky, KOstas, Sachin Rekhi, Jan Firsching 🦦™️, Björn Ognibeni, Thomas Power, Mark Kaigwa, Ferit (at 🏠) 🌙, Nando 💪🇦🇺🇦🇷, Glyn Britton, Nick Lüthi, Florian Hanke 🍎
Marketing Week
Reach: Consumers aren’t sat at home thinking about brands
Marketing Week
2 min read · May 19th · Brands should be bringing their purpose inwards, not outwards, says Reach’s director of market insight and brand strategy Andrew Tenzer. · Shared by 114, including Mariella Petrigni 🌍 Translator
Trending
timstodz.com
How I'm Building My Social Media Empire
timstodz.com
9 min read · Sep 9th · In March, I made the commitment to build a personal brand for myself on social media. It’s been fun, challenging, and has generated growth for my business. I’m about 5 months into my journey. This… · Shared by 406, including ellie-kempton, Martina Bürge
The Drum
Why brands should treat TikTok more like a search engine than a social media platform
The Drum
2 min read · Aug 24th · TikTok promises new opportunities for content engagement and paths to purchase – particularly when brands effectively leverage the platform's search capabilities, writes Kirsty King of Nativex. · Shared by 106
air.inc
On Brand No. 14: Creating a brick and mortar conduit for DTC brands
air.inc
9 min read · Aug 30th · Issue No. 14 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands. This week we interviewed Katherine Lewin, dinner party maven. · Shared by 90
BBC News (World)
From Maruti to Amul: Five brands that shaped India after independence
BBC News (World)
5 min read · Aug 28th · The homegrown brands that have found their way into the homes and hearts of millions of Indians. · Shared by 64
More like this
The Drum
Why brands should treat TikTok more like a search engine than a social media platform
The Drum
2 min read · Aug 24th · TikTok promises new opportunities for content engagement and paths to purchase – particularly when brands effectively leverage the platform's search capabilities, writes Kirsty King of Nativex. · Shared by 106
timstodz.com
How I'm Building My Social Media Empire
timstodz.com
9 min read · Sep 9th · In March, I made the commitment to build a personal brand for myself on social media. It’s been fun, challenging, and has generated growth for my business. I’m about 5 months into my journey. This… · Shared by 406, including ellie-kempton, Martina Bürge
Fast Company
Branding is dead, CX design is king
Fast Company
5 min read · From 2019 · The days of crafting brands without incorporating a CX design mindset are drawing to a close. · Shared by 389, including Johannes Dornisch, Ines Bieler, Christian P. Stobbe, Gabriele, Oliver Raduner, Bill Quiseng, Gideonro, DestoWakabayashi, Evan Kirstel the $B2B Techfluencer, rohit, Shawn Venasse, sascha aßbach, five5star // Design Graphique, Shut Up and Create, Jonathan Kogan
marketingdive.com
Consumers are looking for humor but brands aren't delivering, survey says
marketingdive.com
2 min read · Jun 15th · Nearly half of consumers haven’t felt true happiness in two years, and many are looking to brands to deliver joy through ads and experiences, Oracle found. · Shared by 94, including Marsha Collier, C̷͈̳̫͗͊̾had P̸̜͇̱̗̻̝̙͆͑͑͝͝ollitt
air.inc
On Brand No. 14: Creating a brick and mortar conduit for DTC brands
air.inc
9 min read · Aug 30th · Issue No. 14 of On Brand, our bi-weekly newsletter where we vibe out on the wide world of brands. This week we interviewed Katherine Lewin, dinner party maven. · Shared by 90
Vogue Business
Small brands are setting goalposts for sustainable fashion
Vogue Business
2 min read · Jan 20th · The industry’s efforts do little to move the needle when it comes to sustainable fashion. Small brands could offer some solutions. · Shared by 66
creatorwizard.com
Why You're Targeting the Wrong Brands for Sponsorships
creatorwizard.com
4 min read · Jun 1st · Click to watch the full video:Today, we're gonna talk about why you're likely targeting the wrong brands to partner with for your brand deals and sponsorships.So if you've followed other influencers… · Shared by 85
Buffer
Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts
Buffer
10 min read · From 2018 · We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest Facebook marketing strategy studies of 2018. · Shared by 331, including Stephanie A Kowalski, Nando 💪🇦🇺🇦🇷, Clemens M. Schuster, Matt Navarra, Thomas Pleil, Shawn Venasse, Robin Krieglstein, Klaus Eck, Daniel Jörg, Chris Agro | Agrotising, Gero Pflüger, Niklaus Gerber, Rand Fishkin, ThomNagy, Dominik Grolimund, Mark Kaigwa, AJ Ghergich, Atul Pradhananga, Daniel Schwarz, Steve Rayson
Content Marketing Institute
6 Brands Share Real Content Marketing Examples That ConvertEst Read Time: 9 min
Content Marketing Institute
7 min read · From 2020 · See the results for six B2B and B2C brands that created and distributed content that worked for them and their audience – Content Marketing Institute · Shared by 82, including Pam Didner, Robert Rose, 🇺🇦 Neal Schaffer #StandWithUkraine, Julie Ewald, Lee Odden - B2B Marketing, Rachel Miller | #InfluencerMarketing, Jan Firsching 🦦™️, Jonathan Kogan
