9 Best Articles in 2021
Visual Capitalist
The World's 100 Most Valuable Brands in 2018
Visual Capitalist
5 min read · From 2018 · Visualizing the world's 100 most valuable brands by both value and industry.
medium.com
Attack Of The Micro Brands
medium.com
5 min read · From 2018 · In just ten minutes or so scrolling on Instagram, I counted over a dozen brands I had never heard of selling a product that caught my eye…
The New York Times
The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon
The New York Times
~18 min read · From 2017 · Numerous electronics brands have sprung up offering inexpensive gadgets. Here’s how Amazon enables them, and how other brands may copy that success.
Visual Capitalist
The World’s 100 Most Valuable Brands in 2019
Visual Capitalist
9 min read · From 2019 · Technology brands account for 20 of the world's 100 most valuable brands in 2019, combining for a whopping 43% of total brand value.
Quartz
Amazon owns a whole collection of secret brands
Quartz
5 min read · From 2017 · You've probably been buying way more things from Amazon than you realize.
onalytica.com
Digital Transformation: Top 100 Influencers, Brands and Publications
onalytica.com
4 min read · From 2018 · An exhaustive list of the top 100 digital transformation influencers, brands and publications driving the most engagement in 2018.
Co.Design
We Studied Brands Around The World. What Consumers Want Isn’t What You Think
Co.Design
4 min read · From 2017 · We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.
Fast Company
As Millennials Demand More Meaning, Older Brands Are Not Aging Well
Fast Company
5 min read · From 2017 · Ask millenials and boomers what companies they value most and you’ll get very different answers. If brands want to make an impact with the consumers of the future, they need a clear mission.
Trending
toprankblog.com
Social Significance: Why B2B Brands Value Social CX & Are Spending More
toprankblog.com
7 min read · Jun 23rd · B2B brands are finding renewed passion for social media, and are willing to spend more for the competitive advantage social CX offers.
Sprout Social
Social media is all-in on the content creator economy. What does that mean for brands?
Sprout Social
7 min read · Jun 30th · If brands are serious about working with content creators, they need to first understand how the creator economy operates.
Ad Age
Introducing America’s Hottest Brands of 2021
Ad Age
Jul 12th · The 20 brands on Ad Age's Hottest Brands list are having a moment and building buzz that will carry them past the crisis of COVID-19.
Social Media Today
New Report Looks at Evolving Consumer Expectations from Brands on Social Media [Infographic]
Social Media Today
2 min read · Jun 18th · Sprout Social's latest report looks at key social customer expectation trends, and how brands can adapt their approaches.
More like this
artplusmarketing.com
Brands need to fire adtech
artplusmarketing.com
~11 min read · From 2017 · Brands are bailing from adtech, and news about it is coming fast and hard:
buzzsumo.com
Facebook Engagement for Brands and Publishers Falls 20% In 2017
buzzsumo.com
4 min read · From 2017 · The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. We analyzed over 880 million Facebook posts published by brands and…
Buffer
Instagram Stories Research: We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands
Buffer
8 min read · From 2018 · We partnered with Delmondo to analyze more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date.
Social Media Today
New Study Looks at What Makes People Unfollow Brands on Social
Social Media Today
5 min read · From 2016 · Sprout Social has conducted a new study into what consumers like an dislike about brands on social.
HubSpot
How 10 Brands Use Reddit for Marketing
HubSpot
2019-09-25 · To help you navigate the unique world of Reddit, we'll show you 10 examples of brands that have used the platform for marketing.
The New York Times
Everything on Amazon Is Amazon!
The New York Times
9 min read · From 2018 · The infinite retailer appears to be ushering untold numbers of stealth brands into your life, even as it plans to take over the East Coast. If you like Ween Charm, you’ll love Austin Mill!
Recode
The rise of giant consumer startups that said no to investor money
Recode
~12 min read · From 2018 · A new breed of entrepreneurs is creating huge consumer brands — like MVMT and Tuft & Needle — without venture capital, and laughing all the way to the bank.
Visual Capitalist
The Top 50 Most Valuable Global Brands
Visual Capitalist
~13 min read · Jan 11th · This graphic showcases 2020's top 50 most valuable global brands and explores how COVID-19 has triggered a brand shift with huge implications.
Hootsuite
Top 5 Social Media Trends in 2019 (And How Brands Should Adapt)
Hootsuite
~17 min read · From 2018 · What will be the most important social media trends in 2019 for brands and businesses? Hootsuite's annual report has the answers.
