9 Best Articles in 2021
Visual Capitalist
The World's 100 Most Valuable Brands in 2018
Visual Capitalist
5 min read · From 2018 · Visualizing the world's 100 most valuable brands by both value and industry.
medium.com
Attack Of The Micro Brands
medium.com
5 min read · From 2018 · In just ten minutes or so scrolling on Instagram, I counted over a dozen brands I had never heard of selling a product that caught my eye…
Buffer
Instagram Stories Research: We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands
Buffer
8 min read · From 2018 · We partnered with Delmondo to analyze more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date.
Content Marketing Institute
6 Brands Share Real Content Marketing Examples That ConvertEst Read Time: 9 min
Content Marketing Institute
7 min read · 2020-03-30 · See the results for six B2B and B2C brands that created and distributed content that worked for them and their audience – Content Marketing Institute
Fast Company
As Millennials Demand More Meaning, Older Brands Are Not Aging Well
Fast Company
5 min read · From 2017 · Ask millenials and boomers what companies they value most and you’ll get very different answers. If brands want to make an impact with the consumers of the future, they need a clear mission.
onalytica.com
Digital Transformation: Top 100 Influencers, Brands and Publications
onalytica.com
4 min read · From 2018 · An exhaustive list of the top 100 digital transformation influencers, brands and publications driving the most engagement in 2018.
Co.Design
We Studied Brands Around The World. What Consumers Want Isn’t What You Think
Co.Design
4 min read · From 2017 · We asked more than 5,000 people to tell us about the brands they sought out, then we analyzed what those brands did. The results were surprisingly consistent.
The New York Times
The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon
The New York Times
~18 min read · From 2017 · Numerous electronics brands have sprung up offering inexpensive gadgets. Here’s how Amazon enables them, and how other brands may copy that success.
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Visual Capitalist
The World’s 100 Most Valuable Brands in 2021
Visual Capitalist
~15 min read · Oct 6th · In 2020, the global economy experienced one of the worst declines
Jeremiah Owyang
Big Brands Experiment with NFTs, and a look to the Future
Jeremiah Owyang
7 min read · Aug 25th · Summary: Branded NFTs offer passionate customers collectible virtual goods that generate brand engagement, unlock new experiences, foster a passionate community, add new revenue, and will be critical…
Content Marketing Institute
B2B Brands Better Appreciate Power of Content Marketing in 2022 [New Research]
Content Marketing Institute
5 min read · Oct 13th · Discover what marketers have in the Content Marketing Institute’s B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022.
Ad Age
How 'influencers' became 'creators' and what it means for brands
Ad Age
3 min read · Sep 14th · The term ‘influencer’ no longer applies to many of today’s social media stars.
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Neal Schaffer | ニール・シェーファー｜夏廉
Why Brands Fail with Influencer Marketing: 7 Things You Need to Know
Neal Schaffer | ニール・シェーファー｜夏廉
9 min read · 2020-10-08 · If you're looking to start or improve your influencers, you should first understand why brands fail with influencer marketing and learn from their mistakes.
Hootsuite
Top 5 Social Media Trends in 2019 (And How Brands Should Adapt)
Hootsuite
~17 min read · From 2018 · What will be the most important social media trends in 2019 for brands and businesses? Hootsuite's annual report has the answers.
ZDNet
Social media is the most popular method of engaging with brands
ZDNet
4 min read · 2020-07-20 · Salesforce surveyed over 3,500 consumers worldwide to gain a pulse check on how consumers engage with brands, focusing on the channels, messages, and promotion types that are resonating during the…
Visual Capitalist
The World’s 100 Most Valuable Brands in 2019
Visual Capitalist
9 min read · From 2019 · Technology brands account for 20 of the world's 100 most valuable brands in 2019, combining for a whopping 43% of total brand value.
HubSpot
How 10 Brands Use Reddit for Marketing
HubSpot
From 2019 · To help you navigate the unique world of Reddit, we'll show you 10 examples of brands that have used the platform for marketing.
Quartz
Amazon owns a whole collection of secret brands
Quartz
5 min read · From 2017 · You've probably been buying way more things from Amazon than you realize.
buzzsumo.com
Facebook Engagement for Brands and Publishers Falls 20% In 2017
buzzsumo.com
4 min read · From 2017 · The average number of engagements with Facebook posts created by brands and publishers has fallen by over 20% since January 2017. We analyzed over 880 million Facebook posts published by brands and…
Fast Company
Branding is dead, CX design is king
Fast Company
5 min read · 2019-12-13 · The days of crafting brands without incorporating a CX design mindset are drawing to a close.
Content Marketing Institute
How 7 Brands Are Using Text and Social Messaging Apps for Content Marketing
Content Marketing Institute
7 min read · 2019-11-26 · Seven brands share the successes and failure of content marketing through direct messaging via text and social media – Content Marketing Institute
