9 Best Articles in 2022
Fast Company
95 brands that matter more than ever in 2021
Fast Company
2021-10-26 · Fast Company’s first-ever Brands That Matter list—featuring Patagonia Provisions, McDonald’s, Ikea, Yeti, and more—honors companies and nonprofits that have had an undeniable impact on business and…
Reader View · Shared by 230, including Nicolas Babin #AmazonPartner, Sprout Social, Impossible Foods, Shelly Kramer, LARRY ELKAN, Gabriele, Memorial Sloan Kettering Cancer Center
Ad Age
Getting the metaverse right—can the lessons of social marketing guide brands?
Ad Age
3 min read · Jan 6th · 3D virtual worlds provide the opportunity for brands to engage with audiences and build communities in new ways.
Reader View · Shared by 214, including @wef @davos #wef22 R “Ray” Wang 王瑞光 #1A Metaverse, Birgit Schefer, Katja Evertz, Jessica Gioglio, Samantha Kelly
Visual Capitalist
The World's 100 Most Valuable Brands in 2018
Visual Capitalist
5 min read · From 2018 · Visualizing the world's 100 most valuable brands by both value and industry.
Reader View · Shared by 73, including 🟣 Antonio Vieira Santos #FutureOfWork, Oriol Farré, Ron McIntyre, 𝐦𝐫𝐯𝐧 , Stephen C Sanders, Pagely®, Dominik Grolimund, Marsha Collier, Bill Johnston, Thomas Power
Tom Fishburne
Clubhouse Hype and Brands on Social Media
Tom Fishburne
2 min read · 2021-03-14
Reader View · Shared by 173, including Lee Odden - B2B Content & Influencer Marketing, Annette Franz, CCXP, Tom Pick | #B2Bmarketing guy, Dave Kellogg, FANZO 🧢 NFT 365 Podcast, JD Prater, Christoph Trappe, 💥 Katie Martell, Chris Brogan/Chief of Staff, Chris Gledhill | gledhill.eth, Michael Schär, William Toll, Wilko S. Wolters 🇩🇪🇪🇺 See you at #HM22 ⚙️, Augie Ray, Scott Brinker, Jay Acunzo, Michelle Garrett (she/her), Ian Lurie 🇺🇦, Eleanor | The Copywriter
Dezeen
Six fashion brands pushing circular design beyond recycling
Dezeen
6 min read · Jan 14th · The Ellen MacArthur Foundation has compiled a book, in which pioneering fashion designers and brands share their approach to circular design. Here, its editor Elodie Rousselot picks six of the most…
Reader View · Shared by 118, including Enrique Dans
CNN
Brands should force Twitter to uphold content policies under Musk, advocacy groups say
CNN
3 min read · May 3rd · Some of the nation's biggest brands including Coca-Cola, Disney and Kraft are facing calls to boycott Twitter if the company's soon-to-be owner, billionaire Elon Musk, rolls back content moderation…
Reader View · Shared by 143, including Carolyn Porco, Glenn Greenwald, Matt Navarra, LARRY ELKAN, Matt Taibbi, Brian Roemmele, Adel, Benny Johnson
medium.com
Attack Of The Micro Brands
medium.com
5 min read · From 2018 · In just ten minutes or so scrolling on Instagram, I counted over a dozen brands I had never heard of selling a product that caught my eye…
Reader View · Shared by 125, including Fabricio Teixeira, Tibor Martini 🇺🇦, Anthony Hamelle, scott belsky, KOstas, Sachin Rekhi, Jan Firsching 🦦™️, Björn Ognibeni, Thomas Power, Mark Kaigwa, Ferit (at 🏠) 🌙, Nando 💪🇦🇺🇦🇷, Glyn Britton, Nick Lüthi, Florian Hanke 🍎
Fast Company
Branding is dead, CX design is king
Fast Company
5 min read · From 2019 · The days of crafting brands without incorporating a CX design mindset are drawing to a close.
Reader View · Shared by 389, including Johannes Dornisch, Ines Bieler, Christian P. Stobbe, Gabriele, Oliver Raduner, Bill Quiseng, Gideonro, DestoWakabayashi, Evan Kirstel the $B2B Techfluencer, rohit, Shawn Venasse, sascha aßbach, five5star // Design Graphique, Shut Up and Create, Jonathan Kogan
Vogue Business
Small brands are setting goalposts for sustainable fashion
Vogue Business
2 min read · Jan 20th · The industry’s efforts do little to move the needle when it comes to sustainable fashion. Small brands could offer some solutions.
Reader View · Shared by 66
Trending
CNN
Brands should force Twitter to uphold content policies under Musk, advocacy groups say
CNN
3 min read · May 3rd · Some of the nation's biggest brands including Coca-Cola, Disney and Kraft are facing calls to boycott Twitter if the company's soon-to-be owner, billionaire Elon Musk, rolls back content moderation…
Reader View · Shared by 143, including Carolyn Porco, Glenn Greenwald, Matt Navarra, LARRY ELKAN, Matt Taibbi, Brian Roemmele, Adel, Benny Johnson
chartmogul.com
9 Startup Lessons From Phil Knight, Creator of NIKE
chartmogul.com
~12 min read · Apr 21st · Nike is one of the best-known brands in the world today. It sells almost 1,500 shoes every minute. That is 780 million shoes every year. Most likely, at some point in your life, you might have worn a…
Reader View · Shared by 169
VinePair
8 of the Best Wine and Spirits Brands With African Roots
VinePair
4 min read · Apr 18th · As the beverage industry strives to become more inclusive, here are some brands with African roots that deserve to be celebrated.
Reader View · Shared by 57
Social Media Today
TikTok Launches 'Interactive Add-Ons' to Help Brands Build More Engaging Ads
Social Media Today
2 min read · Apr 20th · A new range of considerations for your TikTok ad efforts.
Reader View · Shared by 124, including Matt Navarra, Stephanie A Kowalski
More like this
Content Marketing Institute
6 Brands Share Real Content Marketing Examples That ConvertEst Read Time: 9 min
Content Marketing Institute
7 min read · From 2020 · See the results for six B2B and B2C brands that created and distributed content that worked for them and their audience – Content Marketing Institute
Reader View · Shared by 82, including Rachel Miller | #InfluencerMarketing, Pam Didner, Robert Rose, Jonathan Kogan, 🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine, Michael Brenner, Lee Odden - B2B Content & Influencer Marketing, Julie Ewald, Jan Firsching 🦦™️
First Round
Great Startups Deserve Great Brands — Build a Strong Foundation by Avoiding These Mistakes
First Round
20+ min read · Jan 25th · After working with hundreds of startups on brand strategy, Arielle Jackson shares the most common early marketing missteps that founders make. From how to articulate your product benefit and clarify…
Reader View · Shared by 273, including Christian Fauteux, Michael Kolade, Thomas Pleil, Bill Trenchard, Víctor González Pacheco
Buffer
Facebook Marketing Strategy: What We Learned From 43 Million Facebook Posts
Buffer
10 min read · From 2018 · We partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest Facebook marketing strategy studies of 2018.
Reader View · Shared by 331, including Stephanie A Kowalski, Nando 💪🇦🇺🇦🇷, Gero Pflüger, Matt Navarra, Thomas Pleil, Shawn Venasse, Robin Krieglstein, Klaus Eck, Daniel Jörg, Chris Agro | Agrotising, Clemens M. Schuster, Niklaus Gerber, Rand Fishkin, ThomNagy, Dominik Grolimund, Mark Kaigwa, AJ Ghergich, Atul Pradhananga, Daniel Schwarz, Steve Rayson
Buffer
Instagram Stories Research: We Analyzed 15,000 Instagram Stories from 200 of the World’s Top Brands
Buffer
8 min read · From 2018 · We partnered with Delmondo to analyze more than 15,000 Instagram Stories from 200 of the world’s top brands in one of the largest Instagram Stories research studies to date.
Reader View · Shared by 76, including Martin Hoffmann, Ste Davies, Brian Honigman, FANZO 🧢 NFT 365 Podcast, Peter Wennersten, Stephanie A Kowalski, Single Grain | Start Growing, Daniel Schwarz, Igor Varyvoda, Mariella Petrigni 🌍 Translator, Matt Navarra, Mark Kaigwa
Quill Inc
Quill | Blog Brands That Made the Biggest Impact on the Podcast Industry in 2021
Quill Inc
10 min read · 2021-12-08 · As we near the end of 2021, the Quill team put together a list of 30 brands that made the biggest impact on the podcast industry throughout 2021. As a reminder, this is just a small list of companies…
Reader View · Shared by 72, including Jonathan Kogan
Quartz
Amazon owns a whole collection of secret brands
Quartz
5 min read · From 2017 · You've probably been buying way more things from Amazon than you realize.
Reader View · Shared by 221, including Leslie D, Thomas Telandro, Filippo Boninsegna📡, Ian Lurie 🇺🇦, Jacob Jarnvall, Thomas Power, Howard Getson, Mike Ivars, Adam Pasick, Stephanie A Kowalski, Dana DiTomaso, Rand Fishkin, mdy, Johannes Lenz, Markus Maurer, Agustin, Zain Fathoni, Merkstatt, Birgit Schefer, Alisa Silver
🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
Why Brands Fail with Influencer Marketing: 7 Things You Need to Know
🇺🇦 Neal Schaffer | ニール・シェーファー｜#StandWithUkraine
9 min read · 2020-10-08 · If you're looking to start or improve your influencers, you should first understand why brands fail with influencer marketing and learn from their mistakes.
Reader View · Shared by 78, including Shelly Kramer, Dan Gingiss - The Experience Maker™, Tom Martin, Nancy Nardin, Johannes Lenz, Susan Gilbert, LARRY ELKAN
Recode
The rise of giant consumer startups that said no to investor money
Recode
~12 min read · From 2018 · A new breed of entrepreneurs is creating huge consumer brands — like MVMT and Tuft & Needle — without venture capital, and laughing all the way to the bank.
Reader View · Shared by 254, including Mike Ivars, Luis Roig, Thomas Power, Chris Schultz ✌️, Scott Williams, Christian Leu, Sachin Rekhi, Joanna Strom, Leslie D, designshard, Glyn Britton, Alex Barrera, Tendayi Viki, Ian M Calvert
The New York Times
The Hidden Player Spurring a Wave of Cheap Consumer Devices: Amazon
The New York Times
~18 min read · From 2017 · Numerous electronics brands have sprung up offering inexpensive gadgets. Here’s how Amazon enables them, and how other brands may copy that success.
Reader View · Shared by 49, including Merkstatt, Thomas Power, Joe Filcik, Anthony Hamelle, Tim Herbig
