6 min read · Aug 18th · I've got some bad news. Behavioral economics is dead. Yes, it's still being taught. Yes, it's still being researched by academics around the world. Yes, it's still being used by practitioners and…
7 min read · From 2019 · By Aline Holzwarth When Isaac Newton put forth the three laws of motion more than three hundred years ago, he did something radical. It wasn’t his theories or the computations behind them that were so…
Humans are creatures of least resistance.
The status quo is a powerful force in human behavior, directly analogous to the inertia described by Newton’s first law of motion: force is necessary for a change in motion to occur.
This concept of “what are all the things I am giving up if I do X?” is known as the opportunity cost, and it’s a type of tradeoff that we often ignore.
10 min read · From 2018 · The Farnam Street Behavioral Economics Reading List is the most comprehensive behavioral reading list on the internet. If you want to get up to speed quickly here's everything you should read.