From 2018 · In China, you’ll see abortion advertisements plastered all over the towns and cities. This is all the more perplexing, since sex is generally a hush-hush topic in China. In 2017, for example, parents were outraged when teachers used a sex education picture book to explain body parts to children in elementary schools. But then, people walk past abortion advertisements shrugging their shoulders. Where did these advertisements come from? How did abortion become the exception from Chinese conservative attitudes toward sex? Tang Zhiting, a writer for NetEase’s WeChat wemedia account Wellestudio163, looks to China’s modern history and culture to explain why abortions are more heavily advertised than condoms. getAbstract recommends this article to health care professionals, sociologists and educators – as well as men and women in China of reproductive age.