UX Collective
The MAAD approach to personas: what UX can learn from marketing
7 min read · From 2019 · A practical guide for creating better UX personas, borrowing from marketing and media best practices, based on the four criteria of measurable, actionable, addressable and differentiated.
a16z
Product-User Fit Comes Before Product-Market Fit
6 min read · From 2019 · Product-market fit is “the only thing that matters” early on in the startup journey, wrote Marc Andreessen in June 2007. Conventionally, product-market fit comes down to early signals that the mark…
medium.com
How to Achieve Product Market Fit
~14 min read · From 2018 · Using marketing dollars to find your niche in the marketplace.
The Startup
How to Identify and Find Product-Market Fit
7 min read · From 2019 · You have all heard of the mythical moment in a startup’s process, Product-Market Fit. Very few startups make it there and those who do…
SparkToro
You've Got Product/Market Fit... What About Marketing/Market Fit?
3 min read · From 2018 · You've just been asked to take over the marketing strategy for a new company that makes innovative, high end restaurant equipment. They need their brand
linkedin.com
On product/market fit for startups
20+ min read · From 2015 · [First published June 2007] This post is all about the only thing that matters for a new startup. But first, some theory: If you look at a broad cross-section of startups — say, 30 or 40 or more;
a16z
Where to Go After Product-Market Fit: An Interview with Marc Andreessen
~15 min read · From 2018 · Editor's note: This interview with Marc Andreessen was edited and condensed for clarity from the original conversation, and appears in The High Growth Handbook on scaling companies from 10 to 10,00…
Jeff Chang
The best metric for determining quantitative product market fit
7 min read · From 2019 · Cohort retention rate is the most important product market fit metric
First Round
How Superhuman Built an Engine to Find Product/Market Fit
~20 min read · From 2018 · Superhuman founder and CEO Rahul Vohra walks us through the framework his startup used to make product/market fit more actionable, detailing the survey and four-step process that were key to measuring…
TechCrunch
Three keys to cultivating an effective product development culture
6 min read · From 2019 · The most important driver of decisions isn’t one person or discipline in your organization—it should be your user. Your job is to help them navigate.
Department of Product
How to Differentiate Your Product
4 min read · From 2019 · Competing on price lumps you into the same categories as your competitors. Differentiation elevates you to a new level of originality.
