Ethical Design

Tamara Sredojevic
UX designer for people on a mission • Women’s rights, education & accessibility • Co-founder, design & branding @theafreelancers • Founding member @women_make_

Take a deep dive into Ethical Design with this hand-curated series of 10 time-tested articles and videos from around the web. We’ll guide you through, one link per day, in the app or in your inbox.

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Intro
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Who is it for?

Ethical web design inspires trust and can be the difference between someone feeling safe and included when they visit your site and leaving feeling frustrated and overwhelmed. Among other things, it involves informed consent, safety, privacy, accessibility and inclusion. It should be the norm but until designers pledge an oath of ethics, it's important to follow checklists that can help ensure that what we design is in fact, ethical.


Tamara Sredojevic is a UX designer & brand strategist for people on a mission. She works with non-profits and indie makers to design ethical websites with a mindful approach. She’s also the co-founder of Thea, a freelance collective for small brands to have big conversations, break taboos around diversity, women’s rights, and whenever possible, smash the patriarchy.


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  • The Social Dilemma and 9 other articles
  • Average reading time: 7 minutes
  • Topics covered: social media, accessibility, a11y, technology, performance
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Glad to see you made it all the way through this Deep Dive. We hope you found it useful and can put some of the insights to good use in your own daily life.

How does it work?

Day 1
...
Day 10
Level up!

Deep Dives are carefully hand-curated series of time-tested articles and videos from around the web.

We’ll guide you through, one link per day, in the app or in your inbox.

Deep Dives come in bites that are short enough to fit in your day...

...but add up to a satisfying learning experience.

This is a great first dive into what ethical design means, why it matters and the impact it has on our daily lives.

Tamara Sredojevic

Sometimes, even the most compassionate people are guilty of unethical design by lack of knowledge, resources or awareness. But UX is for everyone. Here’s how the charity sector can work towards more ethical web design.

Tamara Sredojevic

Mike Monteiro’s book «Ruined by design» has changed the way I see my job. It's given me the arguments I needed to discuss ethical design in public. This article covers only a section of the book but I really love it.

Tamara Sredojevic

I like this article because it’s a very simple, easy to understand checklist of the most common dark patterns you should avoid.

Tamara Sredojevic

Ethical design goes in pair with accessibility. Hannah Milan created this awesome pack of resources to learn, check and improve accessibility online.

Tamara Sredojevic

I love this episode of «Explained» on Coding, it’s what I refer my non-tech friends to, to make them understand why diversity in tech is not just a question of morality and why they too should advocate for it.

Tamara Sredojevic

In any job, it’s easy to forget about the person using your design, reading your copy or simply answering your questions during an interview. I love that Michelle Nguyen brings back emotional intelligence into UX research.

Tamara Sredojevic

Teaching her autistic sons, designer Emma Wilkinson learnt how to tune in into people's thoughts and feelings which ultimately made her a better designer. If that isn’t pure UX, I don’t know what is.

Tamara Sredojevic

Another Netflix documentary worth watching the understand the impact of unethical design and how the culprits are trying to find redemption today.

Tamara Sredojevic

I hope this list will have triggered some interesting thoughts and conversations about the way you approach web design. Whether or not you work in tech, ethics is everybody’s business.


If you want to know more, I strongly advise you to read Mike Monteiro’s «Ruined by Design» in full. It’s a must.


If you want to continue this conversation, you can find me on Twitter @gimmeacamera or behind Thea’s account @theafreelancers, or sign up to my UX newsletter for people on a mission.

Tamara Sredojevic

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