Google for Developers
Bridging the gap between Google Analytics UI and BigQuery export
7 min · · Minhaz Kazi, Developer Advocate, Google Analytics – April 2023 "But why won't the numbers match with the UI?" If you have worked with the BigQuery event export data for your GA4 property, you… · Shared by 9, including Simo Ahava, Fabrizio Bianchi
educatedguesswork.org
An overview of browser privacy features
12+ min · · Posted by ekr on 04 Jul 2022 Recently I was interviewed by for an article about how to privately search for reproductive health services. During the discussion I found myself explaining the different… · Shared by 6, including Fabrizio Bianchi
github.com
jerednel/markov-chain-attribution
· A PoC for a fractional attribution model. Contribute to jerednel/markov-chain-attribution development by creating an account on GitHub.
jcchouinard.com
Regular Expressions (RegEx) in Google Search Console
5 min · · Google Search Console just started to support regular expressions (RegEx) in filters. Let's learn how to leverage RegEx to analyse GSC data. This article Learn Google Search Console by JC Chouinard · Shared by 28, including Lily Ray 😏, Fabrizio Bianchi, Aleyda Solis 🇺🇦, Cyrus, Jamie Indigo 👾 100% Human Technical SEO
mikkopiippo.com
Matomo Analytics event tracking using data attributes
3 min · · In this blog post, you'll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.
hopkins.fi
Introduction to Matomo Analytics
4 min · · The Matomo (previously known as Piwik) open-source web analytics software is becoming more and more popular. Choose Matomo, if you need a 100 % data ownership and protect users' privacy. · Shared by 5, including Fabrizio Bianchi
getrecast.com
How Google LightweightMMM Works
10 min · · After Apple’s iOS14 update and Facebook’s release of the Robyn Media Mix Modeling tool, everyone has been awaiting Google’s response. Because it uses aggregate data, MMM is a solution to the death of… · Shared by 5, including Fabrizio Bianchi
conversionxl.com
Measurement Protocol 101: Improve Your Google Analytics Data
10 min · · The Measurement Protocol can tidy up common innaccuracies in Google Analytics data. Learn what it can do—and how to do it. · Shared by 12, including Fabrizio Bianchi, Katja Evertz, Gail Gardner
medium.com
Marketing Attribution
11+ min · · Part 1: Step Up Your Marketing Attribution with Game Theory · Shared by 17, including Kirk Borne, Nico Müller 🇺🇦, Fabrizio Bianchi
Simo Ahava
100+ Google Tag Manager Learnings
· This article contains 100+ tips and learnings from years of Google Tag Manager use, covering almost all possible facets of the tool. · Shared by 43, including Thomas Spreng, Gini Dietrich, Joona Tuunanen 🇫🇮, Aleyda Solis 🇺🇦, Rodrigo Noales, Fabrizio Bianchi, TDMx
xlsxwriter.readthedocs.io
Introduction
1 min · · XlsxWriter is a Python module for writing files in the Excel 2007+ XLSX file format. It can be used to write text, numbers, and formulas to multiple worksheets and it supports features such as…
Avinash Kaushik
Occam's Razor by Avinash Kaushik - Digital Marketing and Analytics Blog
2 min · · Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google. · Shared by 29, including Fabrizio Bianchi, Kirk Borne, Julien Bilger
The Markup
Blacklight – The Markup
1 min · · A Real-Time Website Privacy Inspector · Shared by 459, including Marie-Christine Schindler, Kristen Taylor, Walter Hickey, Tim Bray, Harold Jarche, David McCandless, René Clausen Nielsen, RJ Andrews, Brad Brooks, Cory Doctorow @pluralistic@mamot.fr, Marko Saric, Kyle McDonald, Jon Keegan 🇺🇦, front-end.social/@heydon, Nicolas Kayser-Bril does not use Twіtter., Mark Kaigwa, Esther Schindler, Stef Walter, Wesley Fryer, Ph.D. 🌎🎙🚀 wesfryer.com/after, Pablo Felip
Convince & Convert
How to Increase Conversion Rates With Web Analytics
7 min · · In this short guide, find out how to improve your conversion rates by paying attention to the right metrics from your web analytics. · Shared by 15, including Tony Restell, Lilach Bullock, Pam Didner, Fabrizio Bianchi
measureschool.com
Google Analytics Advanced Segments
13+ min · · This is an in-depth guide to Google Analytics Advanced Segments. Learn how to segment, analyze and gain insights from your data with this advanced feature. · Shared by 4, including Fabrizio Bianchi