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Collection by Fabrizio Bianchi

jcchouinard.com

Regular Expressions (RegEx) in Google Search Console

5 min read · 2021-06-17 · Google Search Console just started to support regular expressions (RegEx) in filters. Let's learn how to leverage RegEx to analyse GSC data. This article Learn Google Search Console by JC Chouinard
Reader View · Shared by 24, including Lily Ray 😏, Aleyda Solis 🇺🇦, Cyrus - Zyppy SEO, Fabrizio Bianchi
mikkopiippo.com

Matomo Analytics event tracking using data attributes

3 min read · Jun 15th · In this blog post, you'll learn how to read html data attributes with Matomo Tag Manager and use them for event tracking.
Reader View
hopkins.fi

Introduction to Matomo Analytics

4 min read · Jun 16th · The Matomo (previously known as Piwik) open-source web analytics software is becoming more and more popular. Choose Matomo, if you need a 100 % data ownership and protect users' privacy.
Reader View · Shared by 5, including Fabrizio Bianchi
getrecast.com

How Google LightweightMMM Works

10 min read · Jun 14th · After Apple’s iOS14 update and Facebook’s release of the Robyn Media Mix Modeling tool, everyone has been awaiting Google’s response. Because it uses aggregate data, MMM is a solution to the death of…
Reader View · Shared by 5, including Fabrizio Bianchi
conversionxl.com

Measurement Protocol 101: Improve Your Google Analytics Data

10 min read · From 2019 · The Measurement Protocol can tidy up common innaccuracies in Google Analytics data. Learn what it can do—and how to do it.
Reader View · Shared by 12, including Fabrizio Bianchi, Katja Evertz, Gail Gardner
medium.com

Marketing Attribution

~11 min read · From 2018 · Part 1: Step Up Your Marketing Attribution with Game Theory
Reader View · Shared by 17, including Kirk Borne, Fabrizio Bianchi, Nico Müller 🇺🇦
marketing
attribution
python
Simo Ahava

100+ Google Tag Manager Learnings

From 2017 · This article contains 100+ tips and learnings from years of Google Tag Manager use, covering almost all possible facets of the tool.
Reader View · Shared by 43, including Thomas Spreng, Gini Dietrich, Joona Tuunanen 🇫🇮, Aleyda Solis 🇺🇦, Rodrigo Noales, Fabrizio Bianchi, TDMx
google tag manager
xlsxwriter.readthedocs.io

Introduction

1 min read · From 2019 · XlsxWriter is a Python module for writing files in the Excel 2007+ XLSX file format. It can be used to write text, numbers, and formulas to multiple worksheets and it supports features such as…
Avinash Kaushik

Occam's Razor by Avinash Kaushik - Digital Marketing and Analytics Blog

2 min read · From 2017 · Avinash Kaushik is the author of Web Analytics 2.0 and Web Analytics: An Hour a Day. He is also the Co-Founder of Market Motive and the Digital Marketing Evangelist for Google.
Reader View · Shared by 30, including Fabrizio Bianchi, Kirk Borne, Julien Bilger
The Markup

Blacklight – The Markup

1 min read · 2020-09-22 · A Real-Time Website Privacy Inspector
Shared by 437, including Marie-Christine Schindler, Kristen Taylor, Walter Hickey, Tim Bray 💉💉💉🎉, Harold Jarche, David McCandless, René Clausen Nielsen, RJ Andrews, Brad Brooks, Cory Doctorow, Marko Saric, Kyle McDonald, Jon Keegan 🇺🇦, Heydon 🇺🇦, Nicolas Kayser-Bril, Mark Kaigwa, Esther Schindler, Stéphanie Walter, Wesley Fryer, Ph.D. 🌎🎙🚀 (he/him), Moritz Orendt
privacy
data visualization
technology
Convince & Convert

How to Increase Conversion Rates With Web Analytics

7 min read · From 2020 · In this short guide, find out how to improve your conversion rates by paying attention to the right metrics from your web analytics.
Reader View · Shared by 15, including Tony Restell, Lilach Bullock, Pam Didner, Fabrizio Bianchi
measureschool.com

Google Analytics Advanced Segments

~13 min read · From 2020 · This is an in-depth guide to Google Analytics Advanced Segments. Learn how to segment, analyze and gain insights from your data with this advanced feature.
Reader View · Shared by 4, including Fabrizio Bianchi
Product Hunt 😸

Copytesting - Improve your website copy based on data from your audience

From 2020 · Copytesting is an audience research tool focused on website copy. It tells you what your target audience thinks of your website copy, gives you quantified data on where your copy falls short, and why.…
Shared by 109, including Fabrizio Bianchi, Steven Sinofsky, Jonathan Kogan, Katja Evertz, Helmi, Pete Skomoroch, Sunil Neurgaonkar, 🏴 Eithiriel DeMeré, Ryan Hoover, hiten.eth
product design
ux
testing
marketingstrategyx.com

6 Ways Web Analytics Can Level Up Your Marketing Success

6 min read · From 2020 · In the connected age we live in having a good web analytics tool is crucial for any business interested in increasing their online presence and improving their marketing strategy. With the rise of…
Reader View · Shared by 7, including Fabrizio Bianchi, LARRY ELKAN
Towards Data Science

BigQuery Best Practices

7 min read · From 2020 · Practical tips for query performance optimization and workflow automation in BigQuery.
Reader View · Shared by 9, including Fabrizio Bianchi
bigquery
best practices
analyticsmania.com

Google Tag Manager vs Page Speed: Impact & How to Improve

20+ min read · From 2020 · A comprehensive reports with tests on how does Google Tag Manager impact page speed + a bunch of tips on how to improve the performance.
Reader View · Shared by 18, including Navah Hopkins, Davy De Pauw, Julien Bilger, Fabrizio Bianchi
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