9 min read · Jun 11th · High-quality content writing can be challenging, but getting it right is a repeatable process. Follow these 10 steps to nail it every time.
In other words, there’s a whole lot of content out there that isn’t doing what it should be
If you don’t understand who you’re writing for and what they want to hear, you can’t create compelling content. Sure, you might write nice words, but they likely won’t generate leads or sales because they aren’t targeting the right people
3 min read · May 31st · Learn to "write in reverse," and change the way you communicate.
When you learn how to write in reverse, you'll give your audience exactly what they need, while getting what you need from them: freedom, confidence, and peace of mind
So, the next time you receive a message and are tempted to respond emotionally, write in reverse--by doing the following: 1. If you're writing a reply, first acknowledge the initial message. Then, wait. If you're writing in response to another message, acknowledge receipt of the original message but let the sender know you can't reply immediately. That puts them at ease, so they don't keep wondering whether you've seen the message or not. Then, it's great if you can wait at least a couple of hours before responding...And it's even better if you can wait 24 hours. 2. Write your message and save it as a draft. Your first draft is likely to be based primarily on emotion. But giving yourself the opportunity to write it will help you to "vent." 3. Let some time pass; then, review and revise your draft. Give yourself as much time as needed to allow your emotions to come back into balance. Keeping your recipient in mind, ask yourself: Am I writing too much? Is the message confusing? Will it raise more questions than it will answer? Is there anything that could be misinterpreted, or that sounds angry, desperate, or emotional? Is there anything unnecessary I can remove from this message? Would it be better to communicate this by phone (or in person)? Try to keep things as brief yet clear as possible.
10 min read · May 11th · Our content will not always look the way we expect it or want it to. Many apps, tools, and environments that people use to browse the Web strip our content of our CSS and apply their own styles to it.…
Our content will not always look the way we expect it or want it to.
We have a tendency to always make an assumption about how our readers are reading our content—probably in the browser, with our fancy styles applied to it.
5 min read · Apr 14th · In spite of the countless note-taking and to-do list apps and software I’ve experimented with over the years, I always come back to writing things down on paper. Though I still use the apps for…
When you write something down by hand, you’re taking advantage of the benefits of constraints. By limiting yourself both in physical space (you can only get so much on a page) and physical ability (you can only write so quickly), you’re forcing yourself to decide what’s most important. If you’re taking notes or writing out to-dos on a screen, there’s literally endless space to do so; it’s actually pretty easy to mindlessly type out highlights from a lecture or make a list of every single thing that you’re thinking about in the moment. You’ll type out a forest and have no sense of the trees.
more magic, and power, to be found on the page than on the screen.
9 min read · Apr 9th · As an HR professional or hiring manager, it can be difficult knowing how to write a job description. With this guide, we break down all of the elements needed, share examples, and even give you a…
Apr 9th · April 8, 2021 — Have you ever struggled to get the green light on your design proposals? Do you feel like your design process needs to be formalized? Is the COVID19 era becoming a challenge for you…